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Md Muzamil Sadiq Aug 2013 v1

Md Muzamil Sadiq Aug 2013 v1

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Published by: Mohammed Muzamil Sadiq on Sep 25, 2013
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Mohammed Muzamil Sadiq
 Analytics knows all languages! 
 
Using right brain solutions with left brain expertise
Digital Metrics & reporting
Predictive analytics & Marketing optimization

Market Research, Market Intelligence & Market Management
 With 6+ years of Analytics Experience - Digital & Marketing 
Mobile: +91 81500 55400Home: +91 80 23335538mdmuzamil@gmail.com#2,2
nd
Cross, U.V.Block,J.C.Nagar, Bangalore-560 006India
PROFESSIONALEXPERIENCE
Specialist – Marketing Analytics & Optimization
IBM India, Bangalore| 
Jan 2011 to Till date Analyst - Search Marketing 
Yahoo Inc, Bangalore| 
November 2009 – September 2010 Senior Executive - Corporate Sales
Naukri.com is India’s No.1 Job portal, Bangalore| 
June 2008 to November 2009Pre MBABusiness Development Executive
Multimedia Agency, Bangalore| 
July 2005 to June 2006 
THE AREASI WORK ON
Conceive, Design, Develop and Execute Analytics & Optimization – Marketing/Digital projects
Manage and coordinate with Market Management & Market Intelligence on Technical Projects
Developing new Process, Methods and Quality Management for IBM Digital Marketing
Leveraging & Coordinating Social Media & Social Listening assignments
 Analytics for pre & post campaigns & program management
Web Analytics and Search Engine Optimization
Replication, training and managing entire team(12 members) on model building
 Also Includes Mathematical Optimization modeling for paid search bidding optimization using Solvers
Integrate Analytics Practice in other programs, UNICA, Social Analytics( Sysomos)
Design reports for leadership team and structure Monthly, Quarterly, Yearly & adhoc requirements
Strategic Consulting on special projects
 
PRESENTROLE & PROJECTS IN IBM
Specialist - Behavioral Analytics & Marketing Optimization
Global Marketing Center - WW Software Group - Demand Programs ProfessionalConsult on building predictive analytics models & business strategy for various software brands of IBM
Web Performance optimization
Business Problem :- IBM Digital brand web pages performance was not being addressed proactively due to whichtime & cost to optimize these pages was more.Used UNICA NetInsight to extract specific page detailed reports, performed combined variable analysis tosegment visitors, seasonal ARIMA to forecast estimated traffic & registrations, CTR calculations to measureimpact, heat mapping to rule out webpage layout. Prepared recipes for A/B testing on Omniture.
Recommendations proved 95% accuracy in traffic behavior, 30% less effort in time involved for offer placement,10% decreased cost in web page optimization.
eCommerce Analytics
Business Problem : - IBM LOTUS eCommerce Online Store was not performing upto the mark with 15% lessrevenues Year to Year.Used SQL data to extract and retrieve Sales data and transactions from past, Performed Time Series Analysis for forecasting, RFM for customer segmentation, CHAID for time determination, Regression for pricing & discountofferings and SPSS Direct Marketing to measure campaigns.
Recommendations proved close to 97% accuracy in sales prediction, Increased sales & Revenue by avg 25%Month on Month with greater insight on IBM competition and will be a best practice to follow suite.
Root Cause Analytics
Business Problem : - IBM GBS(Global Business Services) – BAO(Business Analytics & Optimization) was facinga sales revenue deficit.Hence the need to carry out a “root cause analysis” to identify, rectify & recommend changes which can helpimprove in achieving desired revenue objective coverage gap on a industry/region/country specific level.Developed a 360
°
Marketing framework to assess pipeline gap, conducted primary research throughquestionnaire, gather external data Gartner, IDC. Inclusion of HBR(Harvard Business review) equation approach.Documentation of end to end activity for Market segment management training inclusion.
 Achieved strategic level solution to uncover pipeline challenges and recommendations for strategic alliances &acquisitions.
Regional Pipeline Analytics
Business Problem: IBM’s challenges to better understand Quarter on Quarter, Year to Year performance is veryessential for Business planning.Conducted a detailed research analysis on IBM’s Performance Versus Market opportunity in MEA(Middle East & Africa) regions. Retrieved business related internal(Using Hyperion/Brio) and external data, used SPSS statisticsand strategic consulting on generating a actionable recommendation report, consisting analysis on individualcountry/brand performance and recommendations for planning business performance of 2013.
Recommendations proved greater clarity for the sales teams to focus on specific countries, key accounts, Brandsand interaction methods
Social Listening Analytics
Business Problem: IBM’s challenges to better understand the social atmosphere for the objective of greater marketing communication clarity.Conceptualize, designed and recommended data variables to be captured, retrieved and analyzed. Assessment of tool “SYSOMOS”, tweet accounts, Facebook analytics
 
Recommendations proved better usage of tools, data and analysis Also worked for 4 months in TCS(Tata Consulting Services) – Client: “SAP”, Decision Analytics Project as aconsultant Analytics from October 2010 to January 2011
Analyst Responsibilities @ Yahoo
Tracking of web traffic flowing to the websites and understanding the customer behavior leading to the clicks inthe websites, Detecting fraudulent click activities, assessing traffic riskFew of my Top line reports include following types of analysis using statistical techniques:Web traffic AnalysisCompetitor AnalysisRevenue/Spend SummaryBid recommendations/Campaign AnalysisClick Through Rate studyKeyword/Campaign ForecastDaily DashboardsSpecial Project Reports on Super Diamond Accounts(=>$1Million/Day)KPI Reports:-Account X-Ray, Snapshot, MRP, Agency ReportsMentoring new team members and give them training for Web tools like Microstrategy, STATS MarketingSolutions, Yahoo Analytics, Excel, Macros, Ad-ins etc.Underwent training for Microsoft Adcentre Interface as part of the Searchalliance.com(Yahoo & Microsoft’s) websearch transition.
As a Sr.Executive – Sales @ Naukri.com
End to end sales and key account managementDesigning and developing business proposals, direct mailersInvolved in boosting sales through effective “New Media Campaigns”-SMS, Mailers and Presentations.KPI Reports:-Account X-Ray, Snapshot, MRP, Agency and key account managementInvolved in Event Space Selling(Naukri.com Job Fair September 2008)Handling all related activities of one direct reportee(Junior Executive).All responsibilities of meeting the defined revenue targets
Business Development Executive @ Microart Solutions(
Profile: Lead generation, Client servicing, Providing assistance in preparing ( RFI, RFP & RFQ, ) Handled Keydefense clients like ISRO, DRDO, INDIAN AIRFORCE and IISc Bangalore
(Currently Microart Solutions is not operational in Bangalore region)
TECHNICALSKILLS
Digital Performance Applications
Unica Netinsight, Google Analytics, Yahoo Analytics, Microsoft Adcenter, HeatMapping reports, Omniture, SEOManagement, Keyword bid optimization techniques, All relevant digital reporting tools, design experience on- Adobe Photoshop, Corel Draw
Data mining/programming
SQL, Macros, BRIO, HTML, Siebel, Microsoft Dynamics, Hoovers, D&B, Bloomberg,
Statistical Packages
SPSS Statistics, SPSS Modeler, R, Rapidminer, Matlab, ILOG - Optimizer/CPLEX
Visual Analytics

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