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Saying the Wrong Thing Louder Doesn't Make It Right

Saying the Wrong Thing Louder Doesn't Make It Right

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Published by Bill Brelsford
A no-nonsense guide to what works and what doesn't when marketing professional services.
A no-nonsense guide to what works and what doesn't when marketing professional services.

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Published by: Bill Brelsford on Jul 04, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Saying The Wrong Thing
Louder Doesn’t Make It Right 
 
( or How NOT Marketing Will Generate New Clients!)
A No-Nonsense Guide To What Works And What 
Doesn’t 
 When Marketing Professional Services
 
 
 
2 
Please feel free to post this on your blog or email it to whomeveryou believe would benefit from reading it. 
Thank you.
  © 
2009 by Bill Brelsford
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.http://creativecommons.org/licenses/by/3.0/us/ 
 
 
 
3 
Table of Contents
................................................................................................. 10Elements of a Successful Referral Marketing System .................................................................... 11Referral Network ................................................................................................................... 11Strategic Referral Partners..................................................................................................... 11Strategy for getting introductions ......................................................................................... 11Target Market Description ..................................................................................................... 11Core Message......................................................................................................................... 11Marketing Material ................................................................................................................ 11Referral Offer ......................................................................................................................... 12Written Plan ........................................................................................................................... 12Do I Need The Other Stuff?............................................................................................................ 13Applying What Works With Referrals To The Other Stuff ............................................................. 14Advertising ............................................................................................................................. 14Public Relations ...................................................................................................................... 14

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