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The Social Media Process v.
1.0
by Damien BasileWebsite Email Twitter 718-309-5713
This document is licensed by Damien Basile in a Creative Commons Attribution-Share
Alike 3.0 unported license.

The following whitepaper contains 3 separate elements:
1. Process- description of each service broken down into step-by-step instructions
2. Analysis - a chart that shows how each service connects & shares with each

other
3. Examples - screencaps of how an agency & a client are using social media
services

Version 1.1 of this paper will include detailed analysis of why the examples work and what you should be paying attention to when crafting your own image on social media sites.

1. Process
WEBSITE
Monitoring
1. Set up alerts via Google alerts and TweetBeep for any and all relevant keywords
(people names, industry terms, brands, products etc)
2. Subscribe to RSS feeds of alerts and organize them into folders.
3. Subscribe to select blogs who are thought leaders (your peers).
4. If using Firefox add Google Reader notification plugin to be notified of any new
feeds as they come in.
Blog posts (Creating)
1. Use your RSS feeds as well as conversation channels to prompt you for ideas

for new articles.
2. Proper SEO & sharing plugins should be in place before you start writing.
3. Photos should be placed on the right side so readers eyes can rest on them.
4. Photos must be properly titled and alt tagged for SEO (as well as copyright

attributed if applicable)
5. Section headlines or sentences pulled out in bold or both should be used to
make it easier for readers to scan.
6. Quotes should be visually separated either with italics or indenting in a smaller
font size
7. After writing the following fields must always be filled in- tags, excerpt, title, 150
char. description, keywords
*PHP 5.0 must be enabled to allow any type of commenting via Facebook/Twitter login
or sharing a post automatically with certain social networks
SOCIAL NETWORKS
Twitter (Sharing)
1. Choose a select few blogs that consistently have quality posts with natural
sounding/engaging titles & are representative of you/your views.

2. Take the RSS feeds from these blogs and put them into Twitterfeed (adjusting the hour and post frequency. DO NOT use a description- descriptions trail off- title only)

3. When coming across Twitter posts (tweets) that are interesting to you that may
be valuable to your followers you may want to share it- doing so is a retweet.
4. To ReTweet something in the most basic sense all you have to do is copy their
name and message & put an RT in front of it: 'RT @name Their message is

written here'
5. If you change anything other than shortening words or moving around some
slight syntax then it's proper to use 'via' instead of RT
6. RT is used as shorthand for ReTweet because of the nature of the 140
character limitations
7. Some, including myself, prefer to use ~ to denote that you are citing someone or
that its coming from them i.e. Here's the message ~@name

8. Due to recent changes unless the third person is following both you and the
party you are talking to then they will NOT see your conversation. If it's an
important message that'd you'd like everyone to be able to see then do not start
the sentence off with their @name. Use anything else to start your message.

*There are other services that share into Twitter which will be described separately. DO NOT share every single Twitter update with Facebook automatically. This is considered oversharing or friendspamming.

Facebook (Sharing)
1. Selective Twitter is a Facebook app that allows you to selectively add certain
Twitter updates to Facebook by adding #fb to the end of a tweet.
2. Networked Blogs is an application that allows you to create and update a
community in Facebook around your blog

3. Tumblr entries can be shared easily with various applications. Tumblr can be a
good addition for any ideas that are too short for blog entries but too long for
tweets. Posterous is another short-form blog application but it is not as
customizable as Tumblr is branding-wise.

4. Applications such as Delicious, YouTube, Google Reader can be fed in
automatically from Facebook's internal settings.
5. Applications such as Hulu, Netflix, Socialmedian can be configured outside of
Facebook to feed automatically in.
6. Websites that use Facebook connect such as Mashable, Eventbrite share
information when you manually allow it to connect. Sharing info from an event
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