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B\u1ed0N Y\u1ebeU T\u1ed0 QUY\u1ebeT\u0110\u1ecaNH M\u1ed8T TH\u01af\u0110I\u1ec6N T\u1eec QU\u1ea2NG C\u00c1O TH\u00c0NH C\u00d4NG

Gi\u00e1m\u0111\u1ed1c marketing, truy\u1ec1n th\u00f4ng c\u1ee7a JamsBio, c\u1ed9ng\u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn cho ph\u00e9p ng\u01b0\u1eddi s\u1eed d\u1ee5ng chia s\u1ebd cu\u1ed9c s\u1ed1ng b\u1eb1ng \u00e2m nh\u1ea1c, \u00f4ng Clint Schaff t\u01b0\u1eddng thu\u1eadt l\u1ea1i nh\u1eefng b\u01b0\u1edbc\u0111i th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a trang web th\u00f4ng qua c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o tr\u1ecdng c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o(E-newsletter)

M\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho \u00f4ng r\u1ea5t l\u1edbn\u0111\u00f3 l\u00e0 t\u1eadp san gi\u1ea3i tr\u00ed\u0111\u1ed9c l\u1eadp v\u1ec1 \u00e2m nh\u1ea1c PASTE. \u00d4ng Schaff cho bi\u1ebft, PASTE chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft t\u01b0 li\u1ec7u t\u01b0\u01a1ng tr\u1ee3 cho trang web c\u1ee7a \u00f4ng,

t\u1eadp trung v\u00e0o nh\u1eefng th\u1ec3 lo\u1ea1i nh\u1ea1c ch\u1ea5t l\u01b0\u1ee3ng cao, ca t\u1eeb v\u00e0 l\u1eddi, c\u0169ng nh\u01b0 c\u00e1c th\u1ee7 thu\u1eadt
\u00e2m nh\u1ea1c kh\u00e1c.

PASTE cho gi\u1edbi thi\u1ec7u nh\u1eefng th\u01b0\u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o h\u00e0ng tu\u1ea7n bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft t\u00f3m l\u01b0\u1ee3c v\u1ec1 th\u00f4ng tin m\u1edbi nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 nh\u1eefng\u1ee9ng\u1ee5ng mi\u1ec5n ph\u00ed, c\u00f9ng h\u01a1n 100.000 l\u1ef1a ch\u1ecdn cho ng\u01b0\u1eddi\u0111\u0103ng k\u00fd.\u0110\u00f3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng r\u1ea5t s\u1eb5n l\u00f2ng ti\u1ebfp nh\u1eadn th\u00f4ng tin qu\u1ea3ng c\u00e1o m\u00e0 Schaff mu\u1ed1n truy\u1ec1n t\u1ea3i.

Schaff cho bi\u1ebft th\u00eam: \u201cTh\u01b0 qu\u1ea3ng c\u00e1o\u0111i\u1ec7n t\u1eed mang t\u00ednh n\u0103ng\u0111\u1ed9ng r\u1ea5t kh\u00e1c bi\u1ec7t, h\u01a1n
h\u1eb3n c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ch\u00fang t\u00f4i\u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng tr\u01b0\u1edbc\u0111\u00e2y. Ng\u01b0\u1eddi
\u0111\u0103ng k\u00fd l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin c\u1ee7a ch\u00fang t\u00f4i \u0111\u0103ng t\u1ea3i v\u00e0 c\u1ea7n
nh\u1eefng th\u00f4ng tin\u0111\u00f3, h\u1ecd r\u1ea5t mu\u1ed1n nh\u1eadn th\u00f4ng tin th\u00f4ng t\u1eeb c\u00e1c\u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a
ch\u00fang t\u00f4i\u201d

N\u1ebfu 1 t\u1eadp b\u00e1o c\u1ee7a PASTE t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt, c\u1ed9ng\u0111\u1ed3ng ho\u1eb7c gi\u1edbi nh\u1ea1c s\u1ef9 th\u00ec\u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i v\u00e0ng cho Schaff g\u1eafn th\u00eam v\u00e0o\u0111\u00f3 nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan tr\u00ean JamsBio, v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o\u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng bi\u1ec3u ng\u1eef h\u00e0nh\u0111\u1ed9ng, k\u00eau g\u1ecdi ng\u01b0\u1eddi\u0111\u1ecdc truy c\u1eadp v\u00e0o trang web\u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft. Tai\u0111\u00e2y h\u1ecd c\u00f2n c\u00f3 th\u1ec3 chia s\u1ebd c\u00e2u chuy\u1ec7n\u0111\u1eddi t\u01b0 c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 nh\u1eefng ho\u00e0i ni\u1ec7m v\u1ec1 m\u1ed9t th\u1eddi t\u01b0\u01a1i tr\u1ebb.

V\u00ed d\u1ee5, vi\u1ec7c JamsBio\u0111\u0103ng th\u01b0 qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u trang web \u00e2m nh\u1ea1c Bruce Springsteen m\u1edbi\u0111\u00e2y. JamsBio\u0111\u00e3 thi\u1ebft k\u1ebf nh\u1eefng bi\u1ec3u ng\u1eef \u0111\u1ed3 h\u1ecda, k\u00eau g\u1ecdi ng\u01b0\u1eddi\u0111\u1ecdc nhi\u1ebft t\u00ecnh h\u00e3y chia s\u1ebd c\u00e2u chuy\u1ec7n\u0111\u1eddi t\u01b0 c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 th\u1eddi xu\u00e2n tr\u1ebb c\u00f9ng Springsteen.

\u00a9 eBrand Co.,Ltd
[A]: 333/8/2 Le Van Sy, Ward 1, Tan Binh District , HCM City,

Vietnam
[T]: (08) 6272 6462
[W]: http://www.ebrandium.com

[E]: contact@ebrandium.com

\u00a9 C\u00f4ng ty TNHH Th\u01b0\u01a1ng Hi\u1ec7u\u0110i\u1ec7n T\u1eed
[A]: 333/8/2 L\u00ea V\u0103n S\u1ef9, F.1, Qu\u1eadn T\u00e2n B\u00ecnh , Tp. HCM ,
Vi\u1ec7tnam
[T]: (08) 6272 6462
[W]: http://www.ebrandium.com

[E]: contact@ebrandium.com

Hi\u1ec7n t\u1ea1i, nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a h\u1ecd xoay quanh ch\u1ee7 \u0111\u1ec1 t\u00e1i b\u1ea3n album \u00e2m nh\u1ea1c c\u1ee7a Jimmie Hendrix\u2019s Electric Ladyland. JamsBio\u0111\u00e3 tung ra m\u1eabu qu\u1ea3ng c\u00e1o khuy\u1ebfn kh\u00edch b\u1ea1n\u0111\u1ecdc truy c\u1eadp v\u00e0o trang web\u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i tr\u00fang ngay chi\u1ebfc\u0111\u00e0n Guitar c\u1ee7a Gibson, v\u00e0 l\u01b0\u1ee3ng truy c\u1eadp l\u1ea7n n\u00e0y\u0111\u00e3 v\u01b0\u1ee3t m\u1ee9c k\u1ec9 l\u1ee5c ngo\u00e0i mong\u0111\u1ee3i.

\u201cC\u1ed9ng\u0111\u1ed3ng\u0111\u1ed9c gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t s\u00f9ng b\u00e1i \u00e2m nh\u1ea1c, v\u00e0\u0111\u00f3 l\u00e0 nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i mang l\u1ea1i th\u00e0nh c\u00f4ng cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi JamsBio\u201d, Palmer Houchins, gi\u00e1m \u0111\u1ed1c marketing v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a PASTE Media Group cho bi\u1ebft.

Houchins ch\u1ec9 ra r\u1eb1ng nh\u1eefng th\u00e0nh c\u00f4ng c\u00f3\u0111\u01b0\u1ee3c c\u1ee7a PASTE l\u00e0 nh\u1edd v\u00e0o c\u00e1ch th\u1ee9c ti\u1ebfp
c\u1eadn t\u01b0\u01a1ng t\u00e1c\u0111\u1ed1i v\u1edbi c\u00e1c\u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o. \u201cCh\u00fang t\u00f4i c\u00f3 th\u1ec3 ch\u1ee9ng minh r\u1eb1ng t\u00e1c
\u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u1ec1 chi ph\u00ed c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o qua th\u01b0 \u0111i\u1ec7n t\u1eedg\u1ea7n nh\u01b0hi\u1ec7u
qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn kh\u00e1c\u201d.

V\u1eady\u0111i\u1ec1u g\u00ec\u0111\u00e3 khi\u1ebfn m\u1ed1i quan h\u1ec7 gi\u1eefa 1 t\u1ea1p ch\u00ed v\u00e0 1 c\u1ed9ng\u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn t\u1ea1o n\u00ean m\u1ed9t t\u1ef7 su\u1ea5t\u0111\u1ea7u t\u01b0 ROI cao nh\u01b0 v\u1eady, ch\u1ec9 d\u1ef1a tr\u00ean vi\u1ec7c g\u1eedi th\u01b0 th\u00f4ng b\u00e1o\u0111i\u1ec7n t\u1eed?\u0110\u00e1p \u00e1n l\u00e0 h\u1ecd\u0111\u00e3 v\u1eadn d\u1ee5ng 4 y\u1ebfu t\u1ed1 marketing chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean: T\u00ednh t\u01b0\u01a1ng

\u0111\u1ed3ng, danh s\u00e1ch ch\u1ecdn l\u1ecdc, thi\u1ebft k\u1ebf, v\u00e0 c\u00e1ch hi\u1ec3n th\u1ecb trang b\u00e1o.
B\u1ed1n y\u1ebfu t\u1ed1 quy\u1ebft\u0111\u1ecbnh v\u1eadn h\u00e0nh th\u01b0 qu\u1ea3ng c\u00e1o\u0111i\u1ec7n t\u1eed
1. T\u00ednh t\u01b0\u01a1ng\u0111\u1ed3ng

Thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 t\u00ecnh t\u01b0\u1edfng tr\u1ee3 cho ng\u01b0\u1eddi\u0111\u1ecdc. M\u1ed1i quan h\u1ec7 gi\u1eefa PASTE v\u00e0 JamsBio l\u00e0 m\u1ed9t v\u00ed d\u1ee5\u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o t\u00ednh t\u01b0\u01a1ng\u0111\u1ed3ng c\u00f3 th\u1ec3 t\u0103ng ch\u1ec9 s\u1ed1 ROI c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd:\u0110\u1ed1i v\u1edbi c\u00e1c n\u1ed9i dung t\u1eadp trung v\u00e0o ng\u01b0\u1eddi\u0111am m\u00ea \u00e2m nh\u1ea1c, ch\u00fang ta n\u00ean

\u0111\u00e1nh v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan \u0111\u1ebfn \u00e2m nh\u1ea1c.

Ng\u01b0\u1eddi\u0111\u1ecdc s\u1ebd r\u1ea5t th\u00edch th\u00fa c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u00e0y, v\u00e0 n\u00f3 s\u1ebd gi\u00fap t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho n\u1ed9i dung b\u00e0i vi\u1ebft, nh\u01b0 th\u1ec3 b\u1ea1n\u0111\u00e3 n\u00f3i l\u00ean\u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m, v\u00e0\u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t h\u00e0i l\u00f2ng m\u1ed9t khi ng\u01b0\u1eddi\u0111\u1ecdc l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 gi\u00fap ROI cao h\u01a1n.

2. Danh s\u00e1ch ch\u1ecdn l\u1ecdc

D\u00f2 l\u1ea1i danh s\u00e1ch c\u00e1c\u0111\u1ed1i t\u01b0\u1ee3ng g\u1eedi th\u01b0 \u0111\u1ec3 x\u00e1c\u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n\u0111\u1ebfn email Marketing b\u1edfi h\u1ecd c\u00f3 th\u1ec3\u0111o l\u01b0\u1eddng ROI trong th\u1eddi gian ng\u1eafn.\u0110\u1ed1i t\u01b0\u1ee3ng ch\u1ecdn l\u1ecdc s\u1ebd xem b\u00e0i, nh\u1ea5p chu\u1ed9t v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n\u0111\u1ed5i cao h\u01a1n. ROI s\u1ebd

\u0111\u01b0\u1ee3c ki\u1ec3m tra b\u1edfi s\u1ed1li\u1ec7u ki\u1ec3m ch\u1ee9ng, l\u00e0m cho m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng
v\u01b0\u1ee3t xa s\u1ef1 mong\u0111\u1ee3i.
\u00a9 eBrand Co.,Ltd
[A]: 333/8/2 Le Van Sy, Ward 1, Tan Binh District , HCM City,

Vietnam
[T]: (08) 6272 6462
[W]: http://www.ebrandium.com

[E]: contact@ebrandium.com

\u00a9 C\u00f4ng ty TNHH Th\u01b0\u01a1ng Hi\u1ec7u\u0110i\u1ec7n T\u1eed
[A]: 333/8/2 L\u00ea V\u0103n S\u1ef9, F.1, Qu\u1eadn T\u00e2n B\u00ecnh , Tp. HCM ,
Vi\u1ec7tnam
[T]: (08) 6272 6462
[W]: http://www.ebrandium.com

[E]: contact@ebrandium.com
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