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Account Planning Survey Results
June2008
The411

\u2022 Fourth year to conduct the planning survey.
\u2022 Called upon planners to participate and pass on a survey.
\u2022 Bloggers again helped spread the word.
\u2022 Topics included the now usual suspects like salary, experience, and satisfaction,

along with this year\u2019s special questions around negotiation from both boss and
employee points of view, blogs we read, and planning style.
\u2022798 completed surveys(compared to466 last year) from March14 - April8.
\u2013 56%Men/44%Women
\u2013 461from USA/337from outside USA
Some overview info(in percentages)
Company Types
Size of Department
at o\ufb03ce location
Agency Type
Participants by Title
Avg. Size of Dept
at o\ufb03ce location
Large:
29%have
20or more
Medium:
10.9planners
Small:
5.5planners
(21%are one-
person
departments)
of 00

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