Milind Sattur- Rubric for Assessment of Marketing Projects Page 2
Metrics for evaluation of success of the proposed marketing strategy1 All expected metricshave been proposedMost expectedmetrics have beenproposedSome metricsproposedVery few metricshave beenproposedNo metricsproposed at allWeight4 3 2 1 0
Presentation (20%)
Presentation flow and structure 2 Entire presentation iswell structured andhas logical flowMost of thepresentation is wellstructured and haslogical flowSome parts of thepresentation are wellstructured and havelogical flowVery few parts of the presentationare well structuredand have logicalflowPresentation flowneeds substantialimprovementStandards of professional work-
neatness, use illustrations, graphs,tables and animations appropriately1 Meets allprofessionalstandardsMeets professional
standards to a greatextentMeets professional
standards to someextentMeets professional
standards to verylittle extentPresentationdocument needssubstantialimprovementQ&A Management- Extent to whichthe group appropriately respondedto the Q&A session after thepresentation2 All questionsansweredsatisfactorilyMost questionsansweredsatisfactorilyMore than half thequestions wereansweredsatisfactorilyLess than half thequestions wereansweredsatisfactorilyNo questions wereanswered
Critical reflection & Peerassessment (24%)
Transfer of classroom learning/theory to actual practice2 Is fullydemonstratedIs demonstrated to agreat extentIs demonstrated tosome extentIs demonstratedto a little extentIs notdemonstrated at allExperiences associated with thelearning process/ process of working within a group
(Wolf,n.d.)
2 Makes reference tothe socio-politicalcontext in whichevents take place
and decisions aremadeReports events,mulls over reasonsexploringalternativesReports events andprovides reasonsbased on personal judgmentReports eventswith no attempt toprovide reasonsNo events reportedat allOverall contribution to the project
based on peer assessment2 Contribution across 2(or more) aspectsrecognized by allteam membersContribution on atleast any one aspectrecognized by allteam membersContribution on atleast any one aspectrecognized by atleast half the teammembersContribution on atleast any oneaspect recognizedby one teammemberNo reference tocontribution by anyteam members
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