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merchandisingpromo

merchandisingpromo

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Published by Helio Korehisa

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Published by: Helio Korehisa on Jul 05, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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Merchandising &
Promo\u00e7\u00e3o
Eduardo Murad4/2005
Promo\u00e7\u00e3o de Vendas
Conceito [1]

\u201cPromo\u00e7\u00e3o de Vendas: atividades de
marketing que n\u00e3o sejam venda pessoal,
propaganda e publicidade, tais como
espet\u00e1culos, shows e exibi\u00e7\u00f5es,
demonstra\u00e7\u00f5es e v\u00e1rios esfor\u00e7os de vendas
n\u00e3o-recorrentes, fora da rotina ordin\u00e1ria\u201d

American Marketing Assiciation
Promo\u00e7\u00e3o de Vendas
Conceito [2]

Oferecer benef\u00edcios adicionais para que se
compre, v\u00e1 ao ponto-de-venda, participe de
uma a\u00e7\u00e3o, experimente um novo produto ou
forma de consumo.

Tem seu efeito ampliado quando combinado
com Merchandising e Propaganda.

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