Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
The Lobby Start-Up

The Lobby Start-Up

Ratings: (0)|Views: 107 |Likes:
Published by roandval
Confidentiality Agreement The undersigned reader acknowledges that the information provided by Matthew Rohde in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Mr. Rohde. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may
Confidentiality Agreement The undersigned reader acknowledges that the information provided by Matthew Rohde in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Mr. Rohde. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may

More info:

Published by: roandval on Jul 06, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

 
Confidentiality AgreementThe undersigned reader acknowledges that the information provided by Matthew Rohde in this business plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of Mr. Rohde.It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential innature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to Mr. Rohde.Upon request, this document is to be immediately returned to Mr. Rohde. ___________________ SignatureJim SteeleName (typed or printed)07/01/2009DateThis is a business plan. It does not imply an offering of securities.
 
Table of Contents1.0 Executive Summary ....................................................................................................................................11.1 Objectives ................................................................................................................................................11.2 Mission ....................................................................................................................................................2The Lobby seeks to serve companies, customers, and the community by providing top quality candies,sweets, and snacks on demand and at the right price.We look to the future and using our talents, expertise, and the "secret recipe" we will sweeten the lives around us and of our community. Greatcustomer service, dependability, honesty, integrity, and loyalty are the backbone of our company.1.3Keys to Success .............................................................................................................................................22.0 Company Summary .....................................................................................................................................22.1 Company Ownership ..............................................................................................................................2The Lobby is a private owned preparer of candies, sweets, and snacks.It is owned and operated byMatthew Rohde.2.2 Start-up Summary ........................................................................................................2Table: Start-up ...............................................................................................................................................23.0 Products .......................................................................................................................................................34.0 Market Analysis Summary .........................................................................................................................44.1 Market Segmentation ..............................................................................................................................4Table: Market Analysis .................................................................................................................................44.2 Target Market Segment Strategy ............................................................................................................54.3 Industry Analysis ....................................................................................................................................54.3.1 Competition and Buying Patterns ........................................................................................................55.0 Strategy and Implementation Summary .....................................................................................................65.1 Competitive Edge ....................................................................................................................................6Our biggest competitive edge comes from combining relatively cheap product, on demand delivery, andour "secret family recipe." This combination will virtually sell itself.Everyone needs a quick pick-me-up every now and again and in this economy especially getting it cheaply and with very little effort will blow away our customers.The lobby will be especially different from other companies in the aspectthat we will be able to set up recurring orders as well as on demand delivery.The very nature of thelocation with several large populations close together will provide massive opportunities for growth. This competitive edge will give us sustainable value and high growth opportunities..............................65.2 Marketing Strategy ..................................................................................................................................65.3 Sales Strategy ..........................................................................................................................................65.3.1 Sales Forecast .......................................................................................................................................7Table: Sales Forecast ....................................................................................................................................75.4 Milestones ...............................................................................................................................................8Table: Milestones ..........................................................................................................................................96.0 Management Summary ...............................................................................................................................96.1 Personnel Plan .......................................................................................................................................10Table: Personnel ..........................................................................................................................................107.0 Financial Plan ............................................................................................................................................107.1 Start-up Funding ...................................................................................................................................10Table: Start-up Funding ..............................................................................................................................107.2 Important Assumptions .........................................................................................................................117.3 Break-even Analysis .............................................................................................................................11Page 1

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->