Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
31Activity
0 of .
Results for:
No results containing your search query
P. 1
Peter England

Peter England

Ratings: (0)|Views: 3,296|Likes:
Published by evry1luvspari

More info:

Published by: evry1luvspari on Jul 06, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

04/23/2013

pdf

text

original

 
Brand Heritage
1885 – started in Londonderry, Ireland ,became a leading military dress supplier tothe British Army
1997- Brand came to India through MaduraGarments
2000- Madura Garments acquired by IndianRayon , Aditya Birla Nuvo Group
Madura Garments also markets Louis Philippe,Van Heusen, Allen Solly, Byford, SF andElements through exclusive and PlanetFashion Outlets and multi-brand outlets.
Madura Garments – preferred manufacturerfor Mark & Spencers, Tommy Hilfiger andRalph Lauren ( Polo) and exclusive marketer
 
Market Scenario
March – 1997
Indian shirt market size – 60 million pieces(est)
Premium Segment- Rs. 500+@ 15%
Mid price Rs. 250-500 @ 35%
Economy below Rs. 250@ 50%
 The mid price segment had good growth rates
Enormous potential for developing a newbrand
Peter England created to tap into thatsegment

Activity (31)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Prabhat Sharma liked this
Harshil Gandhi liked this
Shraddha Sahni liked this
Soham Bahadkar liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->