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Peter England

Peter England

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Published by evry1luvspari

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Published by: evry1luvspari on Jul 06, 2009
Copyright:Attribution Non-commercial


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Brand Heritage
1885 – started in Londonderry, Ireland ,became a leading military dress supplier tothe British Army
1997- Brand came to India through MaduraGarments
2000- Madura Garments acquired by IndianRayon , Aditya Birla Nuvo Group
Madura Garments also markets Louis Philippe,Van Heusen, Allen Solly, Byford, SF andElements through exclusive and PlanetFashion Outlets and multi-brand outlets.
Madura Garments – preferred manufacturerfor Mark & Spencers, Tommy Hilfiger andRalph Lauren ( Polo) and exclusive marketer
Market Scenario
March – 1997
Indian shirt market size – 60 million pieces(est)
Premium Segment- Rs. 500+@ 15%
Mid price Rs. 250-500 @ 35%
Economy below Rs. 250@ 50%
 The mid price segment had good growth rates
Enormous potential for developing a newbrand
Peter England created to tap into thatsegment

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