• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Brand Heritage
1885 – started in Londonderry, Ireland ,became a leading military dress supplier tothe British Army
1997- Brand came to India through MaduraGarments
2000- Madura Garments acquired by IndianRayon , Aditya Birla Nuvo Group
Madura Garments also markets Louis Philippe,Van Heusen, Allen Solly, Byford, SF andElements through exclusive and PlanetFashion Outlets and multi-brand outlets.
Madura Garments – preferred manufacturerfor Mark & Spencers, Tommy Hilfiger andRalph Lauren ( Polo) and exclusive marketer
 
Market Scenario
March – 1997
Indian shirt market size – 60 million pieces(est)
Premium Segment- Rs. 500+@ 15%
Mid price Rs. 250-500 @ 35%
Economy below Rs. 250@ 50%
 The mid price segment had good growth rates
Enormous potential for developing a newbrand
Peter England created to tap into thatsegment
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...