the largest family-controlled companies in the world, the Ford MotorCompany has been in continuous family control for over 100 years.
MISSION, GOAL AND STRATEGY:
Our vision is to become the worlds leading consumer company forautomotive products and services.
We are a global family with a proud heritage, passionately committed toproviding personal mobility for people around the world. We anticipateconsumer needs and deliver outstanding products and services thatimprove peoples lives.
The customer is Job #1. We do the right thing for our customers, ourpeople, our environment and our society. By improving everything we do, we provide superior returns to our shareholders.
THREE KEY SUCCESS FACTORS:
– Improving the driving experience: doing thingssuch as equipping cars with televisions, terrain responsetechnology for smoother driving, and voice recognition to controlmany functions, including navigation, phone, entertainment,climate control, the retractable roof, and personalizationpreferences.
–Protecting you and your family: Rollover protection andinnovative restraint systems keep you safer in the event of anaccident.
Ford believes that cars should not only be safe andtechnologically sound, but also nice to look at, for this reason Fordis constantly make new and innovative car models such as the newFocus ST, and Land Rovers new Range Stormer.
THREE KEY WEAKNESSES:
-Because of outsourcing while Ford is increasingproductivity and cutting cost, they are also firing a lot of their