PREFACE
Advertisement they want to tell us something, they call out loud:
“Welcome to the world of creativity”
The beauty of advertising lies in the unexpected and in the fact that the unexpectedactually gets results. Sometimes, it can be the ordinary or commonplace that works!.But surprisingly, with every innovative step comes from some unexpected quarters as thegrowth slows down, a new influx of medium or spur in activity attributed to somedesirable effect.Across time, we have been witness to big changes in advertising, from modest beginningsof merely communicating a product or service, to highly sophisticated multi-dimensionaland multi-channel strategies, and always with the same goal. Across time, we have seen ahuge evolution of techniques and trends, products, strategies, media.
The authentic “next big thing” comes with the advent of the Internet.
Advertising is a very powerful business. All by itself, advertising powers large industriessuch as television or print media, huge empires with thousands of employees and billionsof dollars in revenues which constantly feed their tummies with money coming from theadvertisers.
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