Professional Documents
Culture Documents
Prepared by
Martin Witthoeft
I would like to thank everyone who contributed to this research, in particular the respondents
in the professional networks of Xing and LinkedIn for their participation and advice. I am
especially grateful to my supervisor Dr. Beatriz Acevedo for her continuous support and
feedback as well as my partner Ulrike for her encouragement and patience during the last four
months.
Personally I am still amazed about how this project evolved and the twists and turns it took; to
me Henry Ford’s self-fulfilling prophecy proves true once again: “Whether you think you can or
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Abstract
This research aims to explore the significance of flexibility in the context of team leadership by
identifying the implications of flexible behaviour for leadership in theory and practice. It further
wants to increase awareness when and how it is beneficial to demonstrate flexible behaviour
and introduce flexibility as one of the major impacts on leader and follower relations.
In order to achieve the purpose of this research, a compelling guiding hypothesis with the aim
to retrieve qualitative data was published in professional online networks. This was followed by
a thematic analysis of the 267 personal replies of professionals to identify the respondents’
associations with the term flexibility. The results of these practical accounts were then put into
context and contrasted with findings in academic literature. The findings highlight three main
themes within the responses; the need for balance between flexible and inflexible behaviour,
an exploration of the motivations for flexibility and the significance of flexible behaviour itself
reveal a strong tendency towards the need for stability in leadership. In contrast to the
literature, the research results identified a perceived negative side to flexible behaviour. This
flexibility in leader and follower relationships with respect to outcomes within a team
environment. In practical terms the findings increase the awareness of the impact of flexibility
provides insights into the outcomes of flexible behaviour which are beneficial on a personal
level. Although there has been research with observations of group participants to categorize
dynamics and competency measures for individuals via testing, very little is known about the
implications of flexibility for leadership. This research attempts to clarify these implications.
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Table of Contents
I. Introduction ............................................................................................................... 1
III. Methodology............................................................................................................ 15
1. Purpose and Approach ....................................................................................... 15
2. Thematic Analysis ............................................................................................... 15
3. Sample Selection................................................................................................. 18
4. Validity and Reliability ........................................................................................ 19
V. Conclusions .............................................................................................................. 31
1. Conclusions and Theoretical Contributions........................................................ 31
2. Implications for Future Research and Practice................................................... 32
3. Limitations .......................................................................................................... 33
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I. Introduction
The leader of the ’Fantastic Four’ is the most flexible one. (Louis, consultant)
Most people know the following scenario: You sit in an office and your superior just told you
what to do next. While he leaves the room, you ask yourself if he really cares about your
opinion or just listened to you out of courtesy. Many people also had this experience: You have
just left an office after explaining a new concept to your employees. You wonder if they really
got the point and what they think about it. The key to these scenarios is flexibility of both
leader and follower. The success of an organisation depends on the relationships of its people
with each other; thus a logical conclusion would be to adopt the ability to demonstrate flexible
behaviour as a selection criterion for leadership. However, flexibility is hard to define and
difficult to measure. But what can easily be achieved is an increase of the level of awareness
about flexible behaviour and its consequences on the smallest entities of the organisation, the
teams.
The purpose of this paper is to explore the significance of flexibility in the context of team
leadership. For a start it is necessary to understand what flexibility is all about; a practical way
to obtain this information is to ask the right people, those who work in teams every day.
However, what is the right question to catch their attention so they are willing to share their
opinion and experiences? The solution is a bold statement embedded in a compelling context
that will provoke curiosity. For this purpose a technical law was identified in cybernetics that
had been adapted to a presupposition of neuro-linguistic programming (NLP). For this research
the NLP interpretation was then transferred into a business context to create a statement that
would make it possible to examine people’s personal associations with the term flexibility. The
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focus was on creating a clear, short and simple, yet appealing hypothesis that would stand
independent of context and time. The three steps taken to create the hypothesis are outlined in
detail below:
The statement was then converted to the question whether it would be ‘the most flexible
person that ends up leading a team’ and published together with the background outlined
above on selected professional online networks. In this research project the responses to these
posts are analysed and the obtained records of real life business experiences are then
contrasted with academic findings in literature. Previous research on leadership and team
theories seems to neglect the importance of flexibility and its implications. This paper attempts
to introduce flexibility as one of the major impacts on leader and follower relations and wants
to clarify when and how it is beneficial to demonstrate flexible behaviour. The main goal of this
report is to increase awareness of flexibility in both theory and practice. In accordance with the
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topic and the hypothesis of this paper, the theoretical frameworks and procedure of data
collection as well as the methodological approach were selected to fit the theme of flexibility.
Before the actual analysis of the data it is essential to place the hypothesis into a theoretical
context. In the following paragraphs the underlying frameworks for the hypothesis are briefly
outlined; selected excerpts of literature ranging from the principles of holism and reductionism
to the sciences of systems thinking and cybernetics are presented to establish a theoretical
basis for the law of requisite variety. The review concludes with an overview of definitions for
the concepts of team, leadership and flexibility followed by a summary of the discussed
literature.
The general principle of holism was first summarized by Aristotle (in Sachs, 1999: 8.6.1045a10)
in his statement “the whole is more than the sum of its parts”. Contemporary authors are still
discussing the implications of this statement; Ballé (1994: 6) explains that hidden in this
reasoning is the assumption that “by increasing the parts individually, the sum of its parts will
also increase”. Kremyanskiy (1960: 126) claims the whole is bigger than the sum but “not bigger
than the organized system of its parts, in all their connexions and intermediaries.” When Smuts
(in Smuts & Holst, 1999: 86) first coined the term holism in 1926, he argued that a unity of parts
would not only give a particular structure to the parts, but also alter them in the process of the
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synthesis to make them “function towards the whole”. Copi and Cohen (2005: 117-119)
The brick wall is six feet tall. Thus, the bricks in the wall are six feet tall.
(Because the whole has a property, the parts do not necessarily have that
property.)
Each brick is three inches high. Thus, the brick wall is three inches high.
(Because the parts have a property, the whole does not necessarily have that
property.)
highlight key differences. Antonymous to holism, the reductionist approach assumes that the
“whole is nothing more than the sum of its parts” (Ballé, 1994: 30). Here a system is broken
down into sub-systems which are then analysed separately in isolation while the relationships
between them are ignored (Bar-Yam, 2000). In the past reductionism has been successfully
applied to different scenarios by examining individual sub-problems that can provide “self-
contained solutions with no reference to other parts of the problem” (Rafferty, 2007: 4).
However, Ballé (1994: 17) objects these arguments by pointing out that the reductionist view is
neglecting the possibility that by optimizing each of the parts individually, the overall outcome
might still be a “disaster”. Dobson (2003: 3) adds that reductionism is not useful if the
underlying problems cannot be “expressed in simple mathematics“ and Hammer (1995: 555)
the use of reductive levels is to scale down from social groups to multi-cellular living things,
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then to cells, molecules, atoms, and finally to the smallest parts, the elementary particles
Systems thinking is based on the holistic belief that the “component parts of a system can be
best understood in the context of relationships with each other and with other systems”
(Capra, 1996: 30). It proclaims that the “only way to fully understand why a problem or element
occurs and persists is to understand the parts in relation to the whole” (Capra, 1996: 30). Ballé
(1994: 42) explains that “systems thinking focuses on relationships rather than the elements
themselves” and sees “patterns rather than events”. He claims that this approach focuses on
“confronting the situation with its context rather than trying to assess the ‘whole context’” on a
general level (Ballé, 1994: 113). Engel (in Frankel et al, 2003: 6) also claims that in order to
identify the rules responsible for the “collective order of a system”, it is essential to not only
characterize the components within each level but to also include the “system characteristics”.
which recognizes that at times tools from other fields can be ‘borrowed’ to deliver results. Ballé
(1994: 126) adds that systems thinking is to be seen as a “pragmatic down-to-earth approach”
that captures common sense and uses it in a more formal and systematic way. In his book
‘Managing with Systems Thinking’, Ballé (1994: 35) explains the systemic approach with the
example that in trying to get a horse to run faster, there is no point in “teaching each of its legs
Where systems thinking focuses on the structure of systems and what they consist of, the
cybernetic focus is on how systems function and how they control their actions (Heylighen,
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Joslyn & Turchin, 1999). Since structure and function of a system cannot be understood
separately, cybernetics and systems thinking are to be viewed as “two aspects of a single
Cybernetics is a science that studies the abstract principles of organization in complex systems
(Heylighen & Joslyn, 1999) and aims to increase the capacity to interpret and analyse extremely
complex situations (Montejo, 1995: 160). Historically cybernetics aimed to clarify and
systematize the relations between a controller and the controlled, accumulating over time a set
of well-defined theories of regulation and control (Negiota, 1992: 3). However, due to the lack
personal level; Stafford Beer (in Negiota, 1992: 2), who introduced cybernetic principles into
include Gregory Bateson (in Von Foerster, 1994) claiming it to be a “branch of mathematics
dealing with problems of control, recursiveness and information” or Gordon Pask (in Von
cybernetics, Margaret Mead (in Von Foerster, 1994) stresses the importance of circular 'feed-
for many other disciplines to communicate in a common language. Von Foerster (1994) explains
the feed-back principle by effectors, e.g. an engine or muscles, which are connected to a
sensory organ which, in turn, acts with its signals upon the effectors.
The origin of the hypothesis of this research and one of the cornerstones of cybernetic theory is
the law of requisite variety. In non-mathematical terms the law states that “only variety can
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destroy variety” (Ashby, 1956: 207). De Raadt (1987: 521) defines variety as “a measure of the
number of states a system can adopt”. According to Walker (2006), variety is also used to
“compare relative complexities”; he uses the examples of a switch that has a variety of two (on
and off), whereas a child has a variety which is enormous. Variety therefore serves as the
measure of complexity, just as temperature is the measure for heat (Walker, 2006). The law
goes back to W.R. Ashby, a psychiatrist who in 1956 applied the law to regulatory activities of
the brain and later claimed that it would also apply to “any system that performed a regulatory
process” (De Raadt, 1987: 517). Ashby’s law is concerned with the problem of regulation or
control and expresses the principle that “the variety of a controller should match the variety of
the system to be controlled” (Hollnagel, 2005). Mendham (2004) illustrates this with the
example of a photographer who wants to take pictures of different objects whose distance is
distinct; the photographer needs a camera capable of at least the same amount of zoom
Ashby’s law also implies that the “variety of the outcomes of a system can only be decreased by
increasing the variety of the controller of that system” (Hollnagel, 2005). This means that
effective control is not possible if the controller has less variety than the system (Hollnagel,
2005). Walker (2006) uses another example to explain this phenomenon: a steam engine which
can run at different speeds has a regulator that must be able to respond to every state of the
engine, thus the variety of the regulator must be at least as large as that of the system it
regulates. This example shows that the regulator must have enough (requisite) variety to
“adequately do its job” (Walker, 2006). An interpretation of Ashby’s law quotes that “the larger
the variety of actions available to a control system, the larger the variety of perturbations it is
able to compensate” (Heylighen, 1992). In other words this means that a flexible system with
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many options is better able to cope with change (Mendham, 2004). Here Walker (2006) uses
the example of a game of table tennis: two players of similar skill (and therefore similar variety)
are controlling each other; their varieties match. If one player takes lessons and learns new
techniques, he can increase his variety and the other player will not have enough variety to
control him. Where a table tennis champion cannot have the variety to beat three
simultaneous opponents, a chess master can increase his variety to match the variety of dozens
of opponents at the same time (Walker, 2006). Hence Jessop (2003: 7) suggests that by
“deliberate cultivation of a personal flexible repertoire (requisite variety)”, a person can also
There are many different ways to define a team and a great number of leadership theories can
be found in academic literature; most of them incorporate the notion of flexibility. In the
following paragraphs selected concepts are presented to demonstrate how researchers use
different approaches to single out different aspects of the themes teams, leadership and
flexibility.
Teams
Katzenbach and Smith (1997: 45), authors of the book ‘Wisdom of Teams’, define a team as “a
small number of people with complementary skills who are committed to a common purpose,
performance goals, and approach for which they hold themselves mutually accountable."
Stewart (1995: 597) claims that teams are a way to “structure an organisation to better cope
with a rapidly changing environment” and to “achieve the flexibility of operation and
responsiveness required by its markets and customers”. Seen from a holistic point of view,
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Hampden-Turner (in Ballé, 1994: 10) states that “what a team knows and discovers is
potentially more than can be carried away in the heads of its separate members”. Chong (2007:
outcomes“ can be achieved. Heerman (1997: 233) sees team members as service providers to
customers and the community as well as to the team itself. In his opinion, the “energy of the
team exceeds the sum of individual energies present in the team”. Teams develop an
appreciation for “individual and team greatness” and help their members to discover “hidden
According to Secan (2009), the members of a team need to be connected to its mission and
each other; he uses the example of an improvisational jazz performance where each musician
continuously provides, receives and responds to information until the performance, or mission
has been fulfilled. In this mission both the leader and the members of the team share the
responsibility for the outcome to meet a target; just like in a sports team where the players and
the coach are both accountable for what happens in the match (Fordham, 2008). In his book
“The Five Dysfunctions of a Team”, Lencioni (2002: 196) suggests that team members need to
have the confidence that their peers’ intentions are “genuinely good” in order to focus their
energy and attention completely on the job at hand and have no reason to be protective of
themselves or political with one another. According to Harrison and Klein (2007: 1211) it is
through the spread of members across qualitatively different categories that the cognitive and
functional background enrich the supply of ideas and knowledge available to a team and
enhance team creativity as well as the quality of decision making within the team (Williams &
O'Reilly in Harrison & Klein, 2007: 1201). Blau (1977: 79) originally termed this type of diversity
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‘heterogeneity’ and used Ashby’s law to highlight benefits in terms of different resources of
characteristics”. Harrison and Klein (2007: 1205) explain the advantages of heterogeneity by
stating that through their diverse kinds of human capital and access to different sources of
information team members can collectively serve as a “team's lens”; each team member can
“filter out unique environmental cues and interpret them for the rest of the team” (Harrison &
Klein, 2007: 1205). Given this greater awareness, heterogeneous teams are able to match even
complex challenges with a “requisite level of cognitive and experiential variety" (Ferrier, 2001:
858).
Leadership
Leadership is an ancient ability about deciding direction, from an Anglo-Saxon word meaning
‘the road or path ahead’; it is about “knowing the next step and then taking others with you to
it” (Chapman, 2008). According to John Adair (in Chamberlain, 2007), first professor of
leadership studies in the UK, leadership is about “converting vision into action”. He believes
that leadership is “a trainable, transferable skill, rather than an exclusively inborn ability”
(Chapman, 2008). As the founding father of functional leadership theory, Adair (in Chamberlain,
2007) argues that the main task of a leader is to assist to the team’s needs; he considers a
and Birch (2002: 4) also see people as the main concern of leaders and add a strong task
orientation and need to achieve. They point out that a leader’s achievement of a task comes
through the goodwill and support of others (Clegg & Birch, 2002: 4).
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Chapman (2008) states that Adair’s work also incorporates the notion of task orientation in his
‘action centred leadership model’, in which three elements – achieving the task, developing the
team and developing individuals, are both “mutually dependent and separately essential to the
overall leadership role”. Adair (in Chamberlain, 2007) claims that in order to be successful, a
leader has to focus on the task at hand, the needs of the team as well as the needs of the
individual. These three areas affect each other, so in case something significant happens in one
of the three elements, it will have consequences for the other two (Chamberlain, 2007).
According to Adair (in Chamberlain, 2007), the most appropriate leadership style is always
situation dependent: skills such as goal setting, planning, communicating and evaluating are
necessary when setting a task for a team; it also depends on the leader himself, the time
available, the knowledge and experience of the team, as well as issues such as culture and
priorities. For Adair (in Chamberlain, 2007) the main leadership qualities are consistency of
character and flexibility of style. Scarnati (1999: 194) sees the need to quickly adapt to a rapidly
changing business environment as one of the main qualities of a leader. Change is also seen as
an important factor by Dilenschneider and Beyma (in Scarnati, 1999: 194), who claim that in the
1980’s each company had to face a “significant organizational change every six to twelve
months”. Stewart (in Scarnati, 1999: 194) amplifies this statement by stressing that an
basis.” However, according to Scarnati (1999: 194-195), the claim for change on an hourly basis
become the norm soon. In his opinion, change is the “only constant in this world” and should
be seen as a “welcome ally” that offers an opportunity to excel (Scarnati, 1999: 196).
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Flexibility
Flexibility is an ambiguous concept that lacks of sufficient theoretical clarity (Furaker &
trait” (Rusalov & Biryukov, 1993: 461) or as a “synonym for the adaptability to change”
(Fleming, 1981: 111). In science, flexibility is employed as a measure for the “susceptibility of a
dynamical system to external forcing” (Marhl & Perc, 2006: 823) or for a model’s “ability to fit a
variety of different data patterns” (Laine, 2006: 3). In an organisational context Aaker and
Mascarenhas (1984) define what they call “strategic flexibility” as “the ability of the
have a “meaningful impact on the organisation’s performance”. Quey (2004) sees flexibility as
the “capability of an organisation to adopt new innovations and to adapt itself to changing
environments”.
Flexibility as a behavioural trait is often used as a competency. Its attributes include tolerating
ambiguity, shifting priorities, and the “ability to respond with innovative approaches to deal
with the demands of changing conditions” (PSC Canada, 2008). The United Nations System Staff
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In a leadership context, Zaccaro et al (1991: 321) use the term “leader behavioural flexibility” to
label “the ability and willingness to respond in significantly different ways to correspondingly
different situational requirements”. Yate (1995: 41) takes this idea further and explains
flexibility as “continual examination of situations” and stresses that when required, leaders
need to utilize “creative adaptability in different contexts” and therefore use flexible thinking to
5. Summary of Findings
In cybernetic terms a team’s variety or diversity (Harrison & Klein, 2007: 1211) needs to match
means that a multi-national, multi-cultural and multi-functional team has a greater repertoire
of options due to its within-team diversity (Williams & O'Reilly in Harrison & Klein, 2007: 1201)
than a homogeneous team. Such a team is presumed to be better prepared to cope with
change (Mendham, 2004) since each team member filters out and interprets particular
elements of complexity for the entire team (Harrison & Klein, 2007: 1205). This contributes to
an increased awareness (Ferrier, 2001: 858) that the skill or energy of the team exceeds the
sum of individual skills or energies of the team members and nurtures the appreciation for the
Adair’s leadership definition of “vision into action” (in Chapman, 2008) implies a certain degree
of behavioural flexibility; in his ‘action centred leadership model’ he suggests the three
interdependent elements of task, team and individuals. Other authors add drive and
adaptability to environmental changes to this list of attributes (Clegg & Birch, 2002: 4; Scarnati,
1999: 194). The need to focus on all these variables simultaneously poses a great challenge on a
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leader; he can either attempt to control all the different variables or he has to tolerate
ambiguity. A leader’s effectiveness accrues from the support of others but the questions
remain whether flexibility itself is a “trainable, transferable skill “(Chapman, 2008) such as
The conclusion is that a leader needs to be able to proactively envision a team’s potential to
team environment and to acknowledge the importance of each team member towards
controlling external variables. This way the leader can safely navigate in ambiguous waters
with his main focus solely on within-team coherence and the modelling of objectives towards a
goal. The team members are then empowered to autonomously come up with solutions for
The relationship between leadership and flexibility as well as the links between the law of
requisite variety and issues in team performance provide the necessary theoretical basis for
this research paper. After exploring the academic literature, the focus now shifts to real-life
experiences. The perspective of the research part of this paper differs from the theories in the
literature review to the extent that it employs a more practical approach. In order to draw
hypothesis and therefore no direct references to the literature review above will be made. The
findings of the research part will be contrasted with those from the literature review in the
conclusion.
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III. Methodology
This chapter presents an overview of the methodology used in this research. Furthermore, its
purpose, approach and strategy as well as the selection of the sample and issues of reliability
There has been research which used competency measures for individuals via testing or
observed group participants to categorize dynamics. However, the objective of this research is
professionals based on their experience. A realist approach seemed to be most in line with the
experience and language” and is therefore well suited to theorize motivations, experience, and
meaning in a “straightforward way” (Widdicombe & Wooffitt in Braun & Clarke, 2006: 85). The
overall strategy of this project was to retrieve personal statements to a guiding hypothesis in a
written form and then conduct a thematic analysis of the data to identify “repeated patterns of
2. Thematic Analysis
Thematic analysis is a method for identifying, analysing and reporting patterns within data
(Braun & Clarke, 2006: 79). It is a foundational method for qualitative analysis that focuses on
searching within the data rather than across data (Braun & Clarke, 2006: 81). A theoretical or
‘top down’ thematic analysis was selected with the aim of achieving a detailed analysis of some
aspects of the data (Hayes in Braun & Clarke, 2006: 83). This was combined with a semantic
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approach to focus on the explicit or surface meanings of the data and concludes with an
attempt to theorize the significance of the patterns and their broader implications in relation to
the literature review of this paper (Patton in Braun & Clarke, 2006: 84). According to Attride-
Stirling (in Braun & Clarke, 2006: 79), qualitative researchers need to include the often-omitted
‘how’ they did their analysis in their reports. Therefore the steps taken in this research will now
Research process
In order to obtain the data for an analysis, an article including the hypothesis and its theoretical
origin was posted in selected forums on professional business networks with a request for
When constructing the hypothesis the focus was on creating a complex question that could not
be answered with a clear yes or no and would therefore result in diverse and averse answers.
By not putting the hypothesis in a tangible context, respondents would have to use their own
definitions of the term flexibility and thereby create the base for the thematic analysis.
The research process strictly followed the 6-phase guide to performing thematic analysis as
1. Data collection:
The data was analysed by deconstructive reading and respondents were
categorized according to approval or denial of the hypothesis, gender,
professional background and language used.
2. Generating of codes:
The data was then systematically analysed with regard to the main areas of
interest (flexibility, leadership and team) and organised into “meaningful groups”
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(Tuckett in Braun & Clarke, 2006: 88) to generate initial codes which Boyatzis
(1998: 63) describes as “the most basic segment or element of the raw data or
information that can be assessed in a meaningful way regarding the
phenomenon”. According to Miles and Huberman (in Braun & Clarke, 2006: 88),
the coding itself is to be seen as “part of the analysis”.
4. Reviewing themes:
The devised set of candidate themes was then consistently refined and reviewed
to check whether they worked in relation to the codes and to the entire data
itself by using Patton’s criteria for “internal homogeneity and external
heterogeneity” (in Braun & Clarke, 2006: 91). After this phase it was clearer how
the different themes fit together.
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Reasons for choice
The key advantage of thematic analysis is its great flexibility and the prospect of generating
unanticipated insights (Braun & Clarke, 2006: 97). It is seen as a useful method when working
with participants as collaborators as in the case of this research (Braun & Clarke, 2006: 97).
Holloway and Todres (in Braun & Clarke, 2006: 97) argue that when selecting an appropriate
research method, the analysis should be driven by the research question and broader
danger to fall victim to ‘methodolatry’. Braun & Clarke (2006: 97) argue that a rigorous
thematic approach can produce an “insightful analysis” in order to answer a research question.
3. Sample Selection
A purposive sampling approach (Marshall & Rossman, 2006: 70) was selected in order to
investigate the attitudes and beliefs about flexibility of professionals with experience in working
with or leading teams. The platforms chosen to achieve this goal were selected groups in the
professional networks of LinkedIn and Xing. The majority of replies were obtained from
LinkedIn (71 percent) with the remaining 26 percent from Xing and 3 percent from external
company forums. The distribution of replies in the selected forums was 16 percent NLP related,
14 percent general business and consulting related, 11 percent leadership related, and 5
percent systems thinking related. The remaining 54 percent were obtained through other
The main advantage in the use of forums is their voluntary nature: After posting the hypothesis
and information about its background there were no further comments posted to ensure the
authenticity of the replies. Within six weeks between January and March 2009 there were 267
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individual replies to these posts. All replies were considered for this research which resulted in
a widely homogeneous sample with members generally not knowing each other (Marshall &
Rossman, 2006: 71). The sample reflects the views of professionals originating mainly from the
US and Britain with 82 percent of the replies in English and from Germany with 18 percent of
the replies in German, which gives the study a clear Western bias.
There were 75 percent male and 25 percent female respondents. Since there was no
information about age distribution available, the main distinction used for this research was
percent middle management level. Apart from these two classifications there were particular
professions that clearly stood out with consultants totalling 18 percent and coaches / trainers
with 8 percent of the replies. Academics accounted for 3 percent with replies from professors
and students. The remaining 41 percent of replies were made up of mixed professionals
views and education were not retrievable and therefore neglected (Marshall & Rossman, 2006:
107). This research is committed to safeguarding the respondents’ privacy and keeps their
personal information confidential. Replies are therefore coded by first name and professional
According to Braun & Clarke (2006: 96), the criteria in general qualitative research assessment
can be applied to thematic forms of analysis as well. When quantitative researchers talk about
research reliability, they are usually referring to a research that is credible because of its use of
statistical means while the “credibility of a qualitative research depends on the ability and
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effort of the researcher” (Golafshani, 2003: 600). In terms of validity, Patton (1990: 39) sees
qualitative research as research that produces findings originating from real-world settings
where the "phenomenon of interest unfolds naturally" and Rubin and Rubin (2005: 226) claim
that “themes and concepts are embedded” within the data. However, Taylor and Ussher (in
Braun & Clarke, 2006: 80) state that emerging themes are a “passive account of analysis and
deny the active part the researcher has in identifying these themes, selecting the ones of
interest and then reporting them to the reader”. The results of this research are therefore
influenced by the author’s personal biases and choices and the author is aware of his
involvement and role within the research (Johnson & Onwuegbuzie, 2004: 20).
Now that the methodology is clear, the following paragraphs aim to achieve further
legitimation for the statement of the hypothesis. They contain clarifications about the
the variables that affect the results. After that the results are presented followed by a summary
1. Legitimation of Hypothesis
Clarifications
In the process of creating the hypothesis, the presupposition of NLP is to be understood solely
as a vehicle to attempt a logical transition from Ashby’s law to the paper’s hypothesis. The
paper refrains from any further referencing to NLP due to its controversial standing in
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academics as well as its lack of scientific evidence. The NLP translation of Ashby`s law itself is
quite presumptuous and the hypothesis is even further away from the original meaning. The
main interest is to identify the respondents’ perception of flexible behaviour rather than
Cybernetics is based on cause and effect relationships where any element of the system can
influence the whole system; in a cybernetic context it is therefore clear that there are many
reasons why somebody could end up leading a team. The use of cybernetic principles and the
law of requisite variety as a context provide a frame of reference for identifying common
denominators between variety and flexibility. It is clear that requisite variety and flexibility are
two different things; neither is a flexible person the same as a “variety of actions available to a
control system” (Heylighen, 1992) nor is the term 'control' the same as 'leadership'. These links
were made solely to create the hypothesis. In the wording of the hypothesis ‘will’ was selected
instead of ‘may’ to install a provocative element to the statement that was intended to
encourage discussion. The notion of ‘ending up’ leading was chosen to further generalize the
Assumptions
Embedded within the hypothesis are certain assumptions, e.g. it is taken for granted that the
person leading the team is the one who will ensure the best outcome for the team. The
hypothesis asks neither what it takes to be a good leader nor how to build an ideal team; it is
solely concerned with leadership and teams in general. It does however introduce an element
of human choice in the selection of the leader, therefore implying an informal leadership role
(Covey, 2009); in reality more often than not team members have no say in who will be the
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formal leader of the team because the organisational structure institutes the leader. Another
assumption is that all team members have equal qualifications and that these do not affect the
Variables
There are many apparent variables concerning a leader; leadership strongly depends on a
person’s will to lead, their personal learning history and character to name just a few. In terms
of who is to be led, variables include the team’s size and the environment of the firm, the
sector or industry as well as the culture of the organisation. Concerning the team members,
examples of variables are competence, age, gender and experience as well as the length of time
they worked together and whether the team reconvened on future projects. Another variable is
whether the team members were sent or are there voluntarily and whether they performed
formal functions or not. General variables identified include the question what to be flexible
about, the complexity of the goal or problem situation, the objectives or obstacles, and
whether there is one uniform task to perform. An important variable is also the stage of
development of individuals, teams and companies as well as industries. However, this research
attempts to identify common ground in the most general way, regardless of the infinite number
of dependent and independent variables that are apparent; its aim is to introduce flexibility as a
2. Research Results
The tendency was with 97 percent of replies clearly towards rejecting the hypothesis. Only 3
percent of the respondents felt that it was the most flexible person in a team that would end
up leading the team. However, the main focus of this research is not on the question itself but
22
on the different ways the respondents view flexibility. In the following paragraphs the
respondents’ understanding of flexibility will first be investigated and its impact on leadership
identified.
Definition of Flexibility
Most respondents associated the term flexibility with the ability to adapt to a particular
situation or social and cultural environment. It was apparent that for a majority, flexibility is
only one of many leadership traits and certainly not the first. The term flexibility was used
mostly as a substitute for ‘being able to’ thus describing flexibility as a behavioural trait rather
than a value. In a social context, flexibility was interpreted as the willingness to listen and the
ability to be diplomatic. For many, flexibility also implied the ability or willingness to change.
The majority of respondents saw flexibility rise from experience, a varied background and
functional competency. The concept of flexibility was seen in many dimensions; mental,
emotional, behavioural, social and professional flexibility are only the ones that were
mentioned most. However, there was consensus about flexibility implying an increased ‘variety
The analysis of the data revealed a strong polarity between positive and negative aspects of
flexibility; this theme was therefore adopted as the guiding concept for the presentation of the
research results.
The respondents agreed that in order to achieve a goal a certain bandwidth or requisite variety
was required to incorporate new information. This was seen to be necessary to be able to
adequately deal with occurring changes. Flexibility was also seen as the creativity to proactively
23
come up with new alternatives. A flexible person was regarded as being patient and willing to
learn from co-workers. They were to be open for new strategies and to incorporate others’
points of view; therefore they were seen as likely to be popular among co-workers and
regarded as sociable.
organisation were flexibility with ethics and integrity, with values and principles, as well as with
compliance and quality. Respondents agreed that flexibility with the final goal was to be seen as
a weakness or liability. This aspect of flexibility was also associated with the terms ‘weak’,
‘yielding’ and ‘pliable’ and related to potential manipulation, thwarting efforts and causing
chaos.
In a team setting a flexible person was considered to have the ability to appreciate team
dynamics and possess the creativity to find different ways of persuasion in order to get the
majority of the team to take a certain position. The ability to appeal to a broad group of people
and earn their trust was identified as a great asset in times when the team would get into
stressful situations that challenged its coherence. Being able to draw from a wider range of
options, a flexible person was expected to be the one to take the first step without hesitation
and generate action to get a team to move. The willingness to commit to the team would also
result in the flexible person taking on the role least desired by their co-workers. Flexible
behaviour in a team was mostly understood as being open to others’ opinions in the sense of
being curious and eager to implement change. Some respondents believed that increased
24
The negative aspect of flexibility was depicted as agreeing to anything and being easily
manipulated. This would cause the flexible person to add new things to their already full plate
and they were seen to eventually do most of the work but get the smallest reward for their
efforts. Some pictured a flexible person as avoiding confrontation and choosing consensus over
alignment. Respondents repeatedly used the terms ‘wishy-washy’ and having ‘no backbone’ in
their descriptions. There was the notion that when a certain kind of hierarchy evolved within a
group, the flexible person was portrayed as voluntarily tending to, or being forced to, serve.
This argument was consistent with the idea that a flexible person would be the first to move to
another team.
The responses about flexible behaviour in a team differed from the responses about a flexible
leader to a great extent. Therefore the next paragraphs look at positive and negative aspects of
According to the majority of respondents, a flexible team leader would give the team a great
amount of freedom and space and then harness the potential of the team by adopting ideas
from team members. Thus the team would be indirectly involved in the decision process and
this would boost the level of motivation in the team. In addition to that, a flexible leader would
be willing to accommodate divergent view points within a team and have an increased capacity
to compromise. In this context flexibility was associated with the ability to ‘bend without
breaking’ as well as the capacity to ‘bounce back’; Alejandra (professional) illustrated this by
using the example of a bamboo, which “when bent comes back stronger”. Another aspect of
flexibility was the ability to match the personal values of team members and to simplify
25
complex issues which was seen to greatly increase the chances of getting others to buy into the
leader’s agenda; a flexible leader could then align his outcome with the outcome of the team
and use each of the team members effectively as a means to get ahead and outrival
competitors.
a tendency to quickly overrule it. In decisions that would benefit a large portion of the team but
not all, a flexible leader would hesitate; for this the expected consequences included delay,
diversion from the actual goal and no results. This behaviour was also seen to be prone to
confuse team members who would then want to see a solution and subsequently exert
pressure on the leader. Matthew (senior management) states that the least productive people
he has coached are those that “change their minds at the slightest resistance or input from
their team”; they “become so flexible that nothing gets done”. Shiju (consultant) amplified this
argument and claimed that a flexible leader would “try his hand at everything ending up being
unable to prove himself at anything”. In this context a flexible leader was also pictured to
expect flexible situations, and that is not always an option. Igor (trainer) pointed out that if
“flexibility as a value” was not respected by other team members, there would be a lack of
legitimation for leadership. Flexibility in this context was also linked to being lax with team
mates and was concluded to result in an ineffective team and a poor leader. In turn,
respondents saw this resulting in a loss of respect for the flexible leader and the danger of
being overruled by his team members; Jeroen (professional) used the example of a new
manager that is supposed to bring change into an existing team who ends up “being led by
employees” and “children overruling their parents”; both examples were assumed to happen
26
because a less flexible person would focus on their position regardless if they were right or
wrong.
A clear trend towards seeing the flexible person as a team player rather than the leading figure
of the team could be identified in the course of this research. Therefore, the implications of
Anthony (professional) compared the concept of a flexible follower with the perception that
“nature abhors a void and things tend toward the path of least resistance”. Respondents
considered it unnecessary for a flexible individual to challenge an actual team leader; they
would just let the formal leader do their job due to their flexibility to be lead by others. Tina
(senior management) also stated that a flexible person can even follow a leader they do not
fully agree with "as long as progress is being made towards the team's objective." Many
respondents pointed out that a flexible person might feel more comfortable in a team role
where they could make use of their integrating skills and relax tensions caused by the actual
team leader. In this context a flexible follower was seen as extremely valuable and able to draw
on their strengths. This way, a flexible person was seen as extremely capable and even able to
unconsciously lead both team members and superiors. Allan (consultant) noted that a flexible
subordinate would then be the one “leading the leader” or flexible enough to "lead from any
The respondents also illustrated negative aspects of a flexible follower: they would be likely to
conform and would tend to go along with other’s decisions as well as take directions without
question. They would try to be helpful to everyone in the team and put the needs of others
27
before their own. Guru (professional) claimed this to be the reason for flexible followers to
become extremely efficient assistants, who would end up as “management pets”. This
behaviour was believed to result in frustration. Claire (professional) even suspected a link into
stress and sickness in the work place or the flexible follower deliberately sabotaging the team.
After considering implications of both flexible leaders and followers, the focus now shifts to the
opposite of a flexible leader, the inflexible leader. In the responses there was a clear tendency
towards a positive perception of inflexible behaviour in a leader. The reasons for this are
outlined below.
leaders were seen to perform well in situations that demanded solidity and inflexibility with
procedure and were called upon if there was a need for delivering tangible results in due time.
They were seen as effective in leading into a certain direction because they would be inflexible
when it comes to goals or objectives; they were even expected to be prepared to suppress
contradictory opinions if that was required to keep the environment in a team stable. However,
the respondents agreed that an inflexible leader would be able to use a flexible person the best
way; Matthew (senior management) exemplified this notion with the captain of a “storm-
tossed boat at sea”. Respondents also saw the advantage of an inflexible leader for the team in
their predictability; their main accomplishment would be to provide the team with a clear path
to rely on.
Negative aspects of an inflexible leader identified were that they would have more limitations
and were only able to cope up to a limit of complexity. They would be comfortable only in a
28
fixed frame of reference with fixed rules as provided by large companies with structured
hierarchies. Team members were seen to experience the inflexible leader as a bully who did not
take their view point into consideration. An inflexible leader would also seem stubborn in a
situation that required dynamic motion and legitimate their leadership solely through the level
of sanction available to him; seen as the “person with the gun” (Neil, consultant), they would
be obeyed by the team provided everyone believed the gun would be used if they did not. John
(consultant) pointed out that occasionally a person who had “tenure but no other qualification”
was named the leader of a team because they did not add value elsewhere. An inflexible leader
was even associated with being the weakest link in a team; Fides (professional) illustrated this
with the example of a “group of children that walk along a narrow path” who would “naturally
3. Summary of Findings
The responses were thematically organised and three main themes were identified; in the
following paragraphs the balance between flexible and inflexible behaviour, the motivation for
flexibility and the significance of flexibility itself are presented in more detail.
Jeannel (senior management) explains that if a “team's string is too tight, it breaks”; if it is “too
loose, the team can't really perform”. Everyone has a certain degree of flexibility, it is important
to be aware that flexibility by definition is neither positive nor negative. It is all about what a
person chooses to be flexible about and in which context. According to Mike (senior
29
therefore not desirable and would ultimately lead to failure. Therefore finding a balance
between the extremes of flexible and rigid behaviour is the way to stabilize a team.
As Babette (professional) pointed out, there is a need for flexibility “within the team that is not
necessarily with the leader”. Flexibility contributes to leadership but flexibility in itself does not
make a leader. Joseph (professional) agrees that a leader needs flexibility, but “flexibility with
definition”. Sydney (senior management) also stated that the “motivation behind the flexibility
needs to be discovered and defined, in order to determine whether the flexibility will be
successful or not”. According to John (consultant), “not all flexible people make good leaders
Significance of flexibility
It is important to note that in the long run a leader is replaceable; the most flexible person is
not. Volker (professional) wrote that the leader might change but “the one who keeps the team
going remains”; therefore the flexible person can be considered the “most important” person.
According to Renée (professional) this significance to the organization will result in recognition
of apparent potential through development and training for this person. Due to the fact that
the level of flexibility in a person is not recognizable at first sight, a person’s attitude towards it
can be assessed fairly quickly by asking the right questions. Depending on the task at hand,
consideration should therefore be given to match a person’s attitude towards flexibility with
the right type of job, e.g. where administrative site-specific tasks may look for inflexibility in a
person as a selection criterion, a globetrotter or virtual team environment may almost expect
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V. Conclusions
This paper provides fundamental insights into the underlying processes of flexible behaviour in
leadership. Provisional theoretical contributions were made by highlighting the need for
balance when applying flexibility. In addition to that the motivations for flexibility were
Although flexibility as the main reason for the choice of a leader was dismissed by this research,
it was clearly identified that a minimum level of behavioural flexibility is important in a leader.
The results show similarities with the definition of leadership proposed by Adair (in Chapman,
2008) to the extent that consistency of character is acknowledged to be beneficial for the
coherence of the team and that the appropriate degree of flexibility is situation dependent.
Contrary to the position of the literature review, the importance of empathy and a potential for
individual or team development of the leader was not seen as a requisite for leadership in the
findings. The major focus was rather on achieving tasks and delivering results than on within-
team coherence. Instead of a ‘drive to achieve’ as proposed by Clegg and Birch (2002: 4) or an
‘adaptability to environmental changes’ (Scarnati, 1999: 194), there was a tendency to focus on
the ‘will to lead’ as the main attribute of a leader. After clarifying this motivation, the necessity
for awareness of the implications of flexible and inflexible behaviour became important in the
debate. Where the essence of the literature review is all about flexibility and its advantages, the
research results identified a perceived negative side to flexible behaviour. As outlined in the
analysis, flexibility can, if applied in the right situation and a suitable environment, contribute
to “bring out the best in people” (Shiju, consultant). When used in an inappropriate way, there
31
is the danger that this flexibility may actually harm its bearer; there is a fine line between
Adding to the findings of the literature review, the flexible leader in the analysis was found to
be clearly linked to tolerating ambiguity and the inflexible one to focusing on control. Looking
at extremes, the consequences for the team were perceived to be more positive with an overly
inflexible leader than a too flexible leader. This was due to the fact that a coherent team
environment was seen to originate from stability; thus a leader who is predictable was
preferred over one that is visionary. In the case of an inflexible formal leader the research
indicated that here the support of the team originates mainly from the structure of the
organization rather than the personality of the leader. Flexibility in general is therefore not to
be seen as a leadership trait per se, however, in times of uncertainty the ability to adequately
deal with ambiguity is likely to be the “difference that makes the difference” (Jagat,
professional).
Future research should build upon this study by further investigating the significance of
flexibility and attempt to create a common, universally applicable definition of the term
flexibility in a business context. Open questions include whether there is another single factor
or a combination of factors that can be isolated as a cause for informal leadership. It should
further be investigated to what extent team performance is affected if a leader is flexible or not
and whether it would influence the outcome if the team was only comprised of leaders. For this
research a qualitative approach to data analysis was appropriate. Further studies into this area
32
of research should include a quantitative research approach and use statistical means to
The relevance of this research for the practical business context consists of its contribution to
raise awareness of flexibility when choosing a leader for a particular environment. This paper
introduces the matching of a leader and a situation in terms of flexibility as a way to improve
the relationships within an organization. In addition to that the increased awareness of the
impact of flexibility and the choice of whether or not to act or react flexibly in a particular
situation is also beneficial on a personal level in almost every aspect of life. Finally, this paper
might serve as a personal motivation towards training and self development activities since it
reminds the readers to consciously and proactively increase the variety of options available to
3. Limitations
To conclude this paper, it is essential to look back and keep in mind that qualitative research
cannot be used for definitive theory testing (Bryman in Sumner-Armstrong et al, 2008: 855) and
that the interpretation of the data through thematic analysis is clearly subjective and biased.
Although an attempt was made to limit the bias in the research sample through the use of
multiple platforms and different forums, the vast amount of variables mentioned earlier make
interpretation difficult. Due to the different backgrounds of the large sample of 267
professionals, the research was not able to sufficiently target a certain group to make precise
predictions. Since the respondents volunteered their opinions freely, it is possible that there
are unidentified common characteristics that influence the findings, e.g. respondents differ
from other professionals due to their membership in professional online networks and their
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active involvement in special interest groups which indicates that they have the time available
to answer such questions, that they value networking and share a willingness to contribute.
Regardless of the limitations above, the current research provides useful insights into the
implications of flexibility for leadership and identified preliminary questions for future research
34
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VII. Appendices
1. Forum Article
Dear everyone,
Author
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2. List of Forums
BUSINESS FORUMS
Xing LinkedIn
SYSTEMIC FORUMS
Xing LinkedIn
GENERAL FORUMS
Xing LinkedIn
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