Search Engine Optimization (SEO):
Search engine optimization is a methodology of strategies, techniques and tacticsused to increase the amount of visitors to a website by obtaining a high-ranking placement inthe search results page of a search engine (SERP) -- including Google, Bing, Yahoo and othersearch engines. SEO helps to ensure that a site is accessible to asearch engine and improves the chances that the site will be foundby the search engine.SEO can be done on various levels as selected regions(Local), National and International. And we provide it to bemultilingual. We offer these services in French, Arabian, Italian etc.Here are some reasons to go for SEO:A)
It is a low cost activity or practice compared to conventional adsB)
It gives definite increase in the traffic with analytical and statistical reportsC)
It promotes your brand name or website among people’s trusted search enginesD)
Better ROI, good ratio of investment to returnsE)
More than 60% clicks are done to first page of results provided by search enginesF)
You can get data about your customers, their likes-dislikes, new interests that can helpyou to change, improve your products/services; also helpful in cross-sellingG)
SEO results are permanent unlike paid ads
Search Engine Marketing (SEM) OR pay per click (PPC):
It is the process of gaining traffic by purchasing ads on search engines. It is also calledpaid search and sometimes referred to as CPC (cost-per-click) or PPC(pay-per-click) marketing, because most search ads are sold on a CPC /PPC basis. This is cost effective advertisement practice, where you willhave to pay only if there is a click done on you advertisement link. Soyou are not wasting your investment but it is being used as revenuemaking investment.
Social Media Optimization (SMO):
Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art thanscience, as it can be difficult to come up with a consistent formula for creating shareablecontent. That said, social media optimization is gaining importanceas social sharing is increasingly being integrated into searchresults.These days social media sites like face book, Twitter havelargest reach to the consumer base. It is a powerful way to get thedata regarding target customers and their interests. So in order toutilize this as useful and profitable tool every business shouldstart doing social media optimization.