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ADVERTINSING --- ETHICAL OR UNETHICAL?
 
Advertising
is a form of communication thatattempts to persuade potential customers topurchase or to consume more of a particularbrand of product or services.
Many advertisements are designed togenerate increased consumption of thoseproducts and services through the creationand reinforcement of “brand image" and“brand loyalty".
Every major medium is used to deliver thesemessages, including television, radio, cinema,magazines, newspapers, video games, andthe internet .
 
MARKETING ROLE:Four tools of marketing; product, price, placeandpromotion or communication.
COMMUNICATION ROLE:Advertising is a form of mass communication.It transmits different types of marketinformation to match buyers and sellers in amarket place.
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randrbiz

Better use spellcheck....

reply04 / 26 / 2010
rajeshrout1

Ethics in Advertising

reply03 / 25 / 2010
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