EMPLOYEE

RETENTION
- A Challenge in the Present Corporate
Scenario
MISCONCEPTIONS:
 Turnover: Expectation of higher
compensation elsewhere
 Incentives & Productivity are

directly related
 Responsibilities neglected by

employees
 Lack of loyalty towards the

organization
 Employee satisfaction measures will be a
COST BURDEN on the organization
 When will the Employees be
Retained in an Organisation?
 Quality work
 Assignment of Responsibility
 No Job Dissatisfaction
 No Compensation Issues
 No Conflict with the Top Level Management
 Opportunities of Growth in the Organisation
 Monetary motivating factor + Respect +
Recognition
 Training & skill development for
employability in the internal as well as
external job market
 Positive work culture & office environment
Traditional Measures:
Compensation
Bonus
Pension schemes
Paid holidays
Modern Measures:
Retention Bonuses offered
instead of sign-on bonuses
Learnings encouraged
People provided the best
equipment & supplies possible
Growth opportunities
Examples:
 Paternity leaves apart from the traditional
maternity leaves
 Yoga centers within organisations
 Stress management exercises
 Sports clubs and other interest groups
 MBA programs facilitated in organisations
like BPOs & KPOs
 Creche facilities for working women with kids
 Various Insurance schemes
 Going the Green Route

Inadequate air circulation, volatile organic compounds

from carpeting & furniture, poor lighting , mold build up
& disruptive temperature variances can cause nausea,
respiratory problems, skin rashes, lethargy, headaches
& numerous other health concerns. This was first
discovered in 1960 & since then Organizations have
been resorting to ‘Green Cleaning’ to reduce
Employee sick days, Absenteeism, & Employee
Benefits to the
Organization:
 Healthier employees
 Lower operating costs
 Efficient & Economic Office space
 Greater access to government financial
incentives
 Positive environmental impacts
 Earn quick LEED (Leadership in Energy &
Environmental Design: a Green Building
Rating System by the U.S. Green Building
Council) points & EPA’s Energy Star.
LEED is the nationally accepted benchmark
for the design, construction & operation of
high performance green buildings.
In the United States, commercial buildings consume 17% of
the water, 33% of the energy, 40% of the raw materials
and 71% of the electricity. They produce, directly or
indirectly, 40% of the landfill waste, 33% of the carbon
dioxide, 49% of the sulfur dioxide and 10% of the
particulate emissions. [Source: GoGreen]

GREEN INITIATIVES at Organizations would

enable:

 Rain water harvesting for irrigation & fertilization

 Organic waste (or, Garbage) recycling into biogas for
cooking purposes
 Daylight harvesting for internal environment
 Use of occupancy sensors in enclosed spaces
 Harmonic filters for power conditioning & energy saving
 Use of CFL (compact fluorescent lamps) with electronic
ballasts
 Usage of socially responsible green materials
The Leap has been taken:
 Patni’s green IT-BPO Knowledge Centre
(Noida)
 uses less natural resources, water &
energy
 generates less waste
 follows LEED (India) guidelines
 invested around 7% additionally for its
green
architecture, which can be recovered
within 24-30
months
Achievement: Apart from providing a soothing
effect to eyes, productivity of people having
 CISCO
 provides recreational facilities & green areas to its

employees
 enables sharing of employee perspectives through
online forums
like ‘Let’s Talk Cisco Green’ , websites & through
video clips
 rain water harvesting & garbage recycling among
other measures to reduce excess consumption of
natural resources

 Motorola’s Manufacturing Unit (near

Chennai)
 earned LEED silver certification by efficiently using
water, energy, natural resources & improving indoor
environmental quality
 successfully implemented rain water harvesting
 Tesco Hindustan Service Centre (HSC)
 changed its 2500 CFL lamps, 40 garden lights &
70 street lights
to LED
 Rainwater harvesting wells, waste water
treatment plants, algae retardents in water bodies, &
solar water heaters

 WiproTechnologies Development Centre

(Gurgaon)
 courtyard design acts as a Micro-climate
generator with channelising of sunlight & winds
in the right direction
 vegetation & a water body inside the courtyard do
evaporative cooling & hence reduces the temperature
 Photocell-based controls automatically dim
available light based on daylight, reducing energy
wastage
 Conclusion:

Green Architecture is the latest tool in the

hands of an HR manager for Employee
Retention. It adds Value to an organization
& at the same time assists in Employer
Branding too. It also enables the
employees to imbibe the 4 C’s of
Commitment, Competence, Congruence &
Cost-effectiveness in the context of a
healthy work environment.
Bibliography:

Times Ascent

www.gogreenwithclean.com
 Thank You !

- Dhananjay Kumar

- Jaipuria institute of management