easy steps can be made well, and a product that does its job reliably pleases its users.The step-through Honda Cub(r) was the first international success for the Honda(r) Motor Company, and it was a model for all the successes that were to follow. Recognize a need,create a unique way to satisfy it, incorporate unusual performance, quality and reliability,then build from an expanding reputation into yet other areas. This pattern defined theHonda Way. A need was recognized, and after trial and error, the trouble-free, easy-to-operate 50cc Cub was created.Marketing targeted the general public with good, clean two-wheeled fun, and introducedmillions to motorcycling. When the market was saturated, Honda had the vision to seethat a similarly trouble-free kind of sports motorcycle could become equally popular, building on the proven reputation of the Cub. As that success expanded into manycountries, Honda expanded its line, always offering customers a step up to moresophisticated models. Soon thereafter came auto production, and the rest of the story isfamiliar recent history.The most difficult problems--those shunned by competitors--have been tackled by Hondaengineers who know this is the best way to be prepared for the future. From the beginning, Honda sought the challenge of racing, and when his motorcycles won their first Grand Prix road racing title in 1961, the new company's engineering power wasdemonstrated to the world. Since then, racing has remained a valued element in Honda'sdevelopment process. From Honda's continuing research and development, a longsuccession of technological triumphs has resulted--the low-emissions engines, variablevalve timing, the latest lean-burn combustion system and minimalist alloy chassis areonly a few. Because of work of this kind, Honda products are not commodities. They areunique.This success was no accident. Soichiro Honda invented himself by hard trial and error, tosucceed in difficult, fluid times. His company became an extension of himself, displayinghis qualities, employing his methods. Honda's unconventional personality was anessential adaptation to an era of unpredictable, accelerating change, enabling thecompany, like the man, to make room for itself among less agile giants, to take and holdits place in history as a pioneer.
"SOME DREAM TO ESCAPE REALITY,SOME TO CHANGE ITFOREVER." --SOICHIRO HONDA
"IF YOU HIRE ONLY THOSE PEOPLE YOU UNDERSTAND, THECOMPANY WILL NEVER GET PEOPLE THAN YOU ARE. ALWAYSREMEMBER THAT YOU OFTEN FIND OUTSTANDING PEOPLEAMONG THOSE YOU DON'T PARTICULARLY LIKE."--SOICHIRO HONDA
SUCCESS IS 99% FAILURE. --SOICHIRO HONDA