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Honda Full Report

Honda Full Report

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Published by Dhananjay Kumar
IT IS FOR mba STUDENTS........... BEST OF LUCK
IT IS FOR mba STUDENTS........... BEST OF LUCK

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Published by: Dhananjay Kumar on Jul 07, 2009
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03/18/2011

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HONDA CAR COMPANY
FOUNDER: SOICHIRO HONDADATE OF BIRTH: NOVEMBER 17, 1906 DATE OF DEATH: AUGUST 5, 1991NATIONALITY: JAPANESE PROFILE: SOICHIRO HONDA DREAMER, WEAVER, AND A MAN WHO LOVED MACHINES
 
Soichiro Honda created a motor vehicle industry when it should have been impossible.The time for that was the turn of the century, when Ford, Peugeot, and Daimler werecreated. Shipbuilding magnate Henry J. Kaiser tried to break into the auto business in1947, and lasted only a decade. The territory was taken, transportation was a matureindustry, and its giants wanted no new competitors. By mid-century, one man could nolonger create such a manufacturing empire.Yet Honda did. It's easy to say that postwar Japan needed transportation, and Hondaseized the moment. Yet so did many others, and where are they today? Japan had its ownestablished giants, but Honda somehow made himself their equal.This man, despite being a results-oriented pragmatist who suffered no fools gladly, was
 
driven at the core by a dream. He was born at the junction of old and new, as Japan sweptfrom agriculture to manufacturing. Strong contrasts filled his early life, as this blacksmith's son gazed with wonder at the future's new machines--engines, pumps andairplanes. Young Soichiro ran after the first car he saw, savoring its exotic breath. Hedreamed of transcending the dusty road with machines that moved, that multiplied humanabilities. And machinery made sense to him. Book-learning did not. He couldn't wait for school diplomas to unlock his future--he plunged into practical work with cars andengines.Honda knew his own countrymen well enough to lead them, and he sought in otherstalents he himself did not have. He was no isolated engineering nerd, dreaming in private.Honda demanded practical results, and he found a way of working that brought thoseresults. He learned to regard failures as necessary steps toward understanding. Heinstilled in others the drive to learn without fear of failure. Such was the road to success.A motor vehicle empire is not created simply by acts of will or diligence. Hondadiscovered, with his attempts to make piston rings in 1937, that the physical worlddoesn't yield its secrets to effort alone. Its complexity requires study. Honda went back toschool to add the insights of metallurgy to guide his hundreds of experiments. Work andstudy brought success, so that when he produced his first postwar motor-bicycles, heknew the value of continuous reinvestment in technology.It was not enough to have a good idea, a strong will and a willingness to put in the hours.If you made a product no better and no worse than your competitor's, the customer had noreason to prefer yours. But reinvestment in technology offered something different--away to grow ideas into useful new things that people would want. Japan's impressiveheavy industries had emerged during Honda's youth, but he knew it would takesomething more to succeed in the turbulent 1950s.Honda learned to reach goals by breaking with tradition and accepted views that stood between himself and his goals. His novel way of seeing the world owed much to his playful sense of humor. Learning early and through hard apprenticeship thatunconventional ideas could work, he applied this directness to everything in his life. Heshowed famous disrespect for status, believing that work dignifies the workman, and thattherefore work clothes and cap were equally appropriate for financial meetings or shopvisits. He expected to be judged by his actions, not by the cut of his suit, and applied thesame standard to his associates. Knowing himself, he knew that people of any educationor background could have useful ideas.Soichiro Honda's unconventional ways became the company's personality because he didnot pursue the socially correct compromise path of consensus decision-making. He waseverywhere in the flesh, checking the progress of R&D projects, visiting productionshops, helping workers assemble an engine, injecting his own views, asking questions.Honda's way was to overturn the conventional to seek ideas so simple that traditionalthinkers had overlooked them. In Soichiro Honda's view, engineering was not just appliedscience; it was imagination made real and useful. What do you need? We'll make it.To make these things, Honda also changed marketing methods, and manufacturing. Highquality comes from a creative combination of design for use and design for manufacturing, all aimed to hit a specific market need. A product that can be made in
 
easy steps can be made well, and a product that does its job reliably pleases its users.The step-through Honda Cub(r) was the first international success for the Honda(r) Motor Company, and it was a model for all the successes that were to follow. Recognize a need,create a unique way to satisfy it, incorporate unusual performance, quality and reliability,then build from an expanding reputation into yet other areas. This pattern defined theHonda Way. A need was recognized, and after trial and error, the trouble-free, easy-to-operate 50cc Cub was created.Marketing targeted the general public with good, clean two-wheeled fun, and introducedmillions to motorcycling. When the market was saturated, Honda had the vision to seethat a similarly trouble-free kind of sports motorcycle could become equally popular, building on the proven reputation of the Cub. As that success expanded into manycountries, Honda expanded its line, always offering customers a step up to moresophisticated models. Soon thereafter came auto production, and the rest of the story isfamiliar recent history.The most difficult problems--those shunned by competitors--have been tackled by Hondaengineers who know this is the best way to be prepared for the future. From the beginning, Honda sought the challenge of racing, and when his motorcycles won their first Grand Prix road racing title in 1961, the new company's engineering power wasdemonstrated to the world. Since then, racing has remained a valued element in Honda'sdevelopment process. From Honda's continuing research and development, a longsuccession of technological triumphs has resulted--the low-emissions engines, variablevalve timing, the latest lean-burn combustion system and minimalist alloy chassis areonly a few. Because of work of this kind, Honda products are not commodities. They areunique.This success was no accident. Soichiro Honda invented himself by hard trial and error, tosucceed in difficult, fluid times. His company became an extension of himself, displayinghis qualities, employing his methods. Honda's unconventional personality was anessential adaptation to an era of unpredictable, accelerating change, enabling thecompany, like the man, to make room for itself among less agile giants, to take and holdits place in history as a pioneer.
HIS BELIEFS
"SOME DREAM TO ESCAPE REALITY,SOME TO CHANGE ITFOREVER." --SOICHIRO HONDA
"IF YOU HIRE ONLY THOSE PEOPLE YOU UNDERSTAND, THECOMPANY WILL NEVER GET PEOPLE THAN YOU ARE. ALWAYSREMEMBER THAT YOU OFTEN FIND OUTSTANDING PEOPLEAMONG THOSE YOU DON'T PARTICULARLY LIKE."--SOICHIRO HONDA
SUCCESS IS 99% FAILURE. --SOICHIRO HONDA

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