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Reaching Generation Debt: New Products & Strategies

Reaching Generation Debt: New Products & Strategies

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Published by: REAL Solutions on Jul 07, 2009
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Reaching Generation Debt:New Products and Strategies
 Anya Kamenetz
Staff Writer, Fast Company  Author, Generation Debt 
CU Tomorrow Business Brief
 
Deeply embedded in the credit union tradition is an ongoing searchfor better ways to understand and serve credit union members. Openinquiry, the free flow of ideas, and debate are essential parts of thetrue democratic process.The Filene Research Institute is a 501(c)(3) not-for-profit researchorganization dedicated to scientific and thoughtful analysis aboutissues affecting the future of consumer finance. Through indepen-dent research and innovation programs, the Institute examines issuesvital to the future of credit unions.Ideas grow through thoughtful and scientific analysis of top-priority consumer, public policy, and credit union competitive issues.Researchers are given considerable latitude in their exploration andstudies of these high-priority issues.CU Tomorrow is a Filene Research Institute clearinghouse for creditunion young adult strategies. The project publishes research andopen-source business plans to help credit unions attract youngermembers, promising young professionals, and younger volunteers.Initiatives include:
Business briefs
•
—open-source, young adult business plans forcredit unions.
30 Under 30
•
—entrepreneurial SWAT team of young creditunion professionals.
Community 
•
—CU Tomorrow and Filene Web sites for publi-cation and idea sharing.
Leagues
•
—statewide collaboration to implement CU Tomor-row programs.
Recruiting
•
—talented interns and new hires from high-profileuniversities.
Research
•
—academic research, focus groups, online surveys,and interviews.Visit
 www.cutomorrow.org
for more details.
 Abu Us
Copyright © 2009 by Filene Research Institute. All rights reserved.
ISBN 978-1-932795-67-7
Printed in U.S.A.
 
iii
 Aya Kamz
 Anya Kamenetz is a staff writer at
Fast Company 
, a business magazinein New York, where she reports on innovations in financial services.She writes the “Generation Debt” column on Yahoo! Finance as apersonal finance expert for twenty- and thirtysomethings. In 2004,the
Village Voice 
nominated her for a Pulitzer Prize in feature writ-ing for her work on the feature series “Generation Debt: The New Economics of Being Young.”
Generation Debt 
(Riverhead Books,2006), her first book, made a carefully researched argument thatyoung people face unique financial challenges. She regularly appearson major news networks including CBS, ABC, CNN’s
Larry King Live 
, MSNBC, Fox News, CNBC, and NPR, commenting on youngpeople’s financial issues.The Filene Research Institute would like to thank PSCU FinancialServices, the nation’s largest credit union service organization, for itsgenerous financial support of past, present, and future studies of theunder-30 population and the potential that young adults representfor the continued success of the credit union system. We also grate-fully acknowledge the Credit Union Executives Society (CUES),Fiserv, and the Corporate Credit Union Network for their financialand intellectual support of research and projects focused on creditunion growth. Additionally, the author would like to thank Jayd Gardina photogra-phy for the photo used in this brief.
 Abu h Auhr  Ackwlgms

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