Upload_transparent

Brand Storytelling Storytelling Magazine JulyAug09

 
 
 
 
 
michaelmargs

by michaelmargs

Value This
Doc 		Scribd
Average
     
Pages: 3 43
Words: 14 13640
Characters: 132 81678
Lines: 8 623
     
     
Letters per word: 9.43 5.99
Words per line: 1.75 21.89
Words per page: 4.67 317.21

Add to your reading list

Flag_red Flag this document

Document Information

1,450 Reads | 1 Comment

Description

Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article introduces a set of concepts around Brand Storytelling.

Pdf_16x16 3 Pages

Date Added

07/06/2009
Category
Tags
Groups

Group_add

Copyright

Traditional Copyright: All rights reserved

More info »

 
davidwillows

davidwillows

Nice article. Reminds me of the dynamic at work in my own field of education. I tell stories to communicate a learning vision. But every time I tell the story, the vision changes. Check out my blog, Fragments: A storytelling approach to life and work - http://davidwillows.squarespace.com

09/07/2009
Reply