by michaelmargs
Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article introduces a set of concepts around Brand Storytelling.
3 Pages
Date Added |
07/06/2009 |
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Nice article. Reminds me of the dynamic at work in my own field of education. I tell stories to communicate a learning vision. But every time I tell the story, the vision changes. Check out my blog, Fragments: A storytelling approach to life and work - http://davidwillows.squarespace.com