Brand Storytelling Storytelling Magazine JulyAug09

 
 
 
 
 

by michaelmargs

Value This
Doc 		Scribd
Average
     
Pages: 3 43
Words: 14 13640
Characters: 132 81678
Lines: 8 623
     
     
Letters per word: 9.43 5.99
Words per line: 1.75 21.89
Words per page: 4.67 317.21

Add to your reading list

Flag_red Flag this document

Document Information

1,928 Reads | 4 Comments

Description

Your brand is only strong as the stories that people tell about you. More to the point, its only as strong as the stories they tell themselves about what your brand means to them. This article introduces a set of concepts around Brand Storytelling.

Pdf_16x16 3 Pages

Date Added

07/06/2009
Category
Tags
Groups

Group_add

Copyright

Traditional Copyright: All rights reserved

More info »

 

or use Facebook Connect

michaelmargs

David - sorry for just getting to your comment. I really love the voice of your blog, and your intuitive exploration of story themes. Have you seen my new book - Believe Me? I've just released a digital download copy of this storytelling manifesto - www.believemethebook.com

3 days ago
Reply

michaelmargs

Hi Lynda - thanks for the comment. I'm equally excited to connect on our January call!

3 days ago
Reply

LyndaMonk

Michael, thanks for this article. Great to think of story at multiple levels - personal brand story, business story, the team story, the organizational story - past, present and what is the story we want to create (future). Looking forward to learning from you on our Dream Team call with Best Coaches. Appreciatively, Lynda Lynda Monk, MSW, RSW, CPCC http://www.creativewellnessworks.com

5 days ago
Reply

davidwillows

Nice article. Reminds me of the dynamic at work in my own field of education. I tell stories to communicate a learning vision. But every time I tell the story, the vision changes. Check out my blog, Fragments: A storytelling approach to life and work - http://davidwillows.squarespace.com

09 / 07 / 2009
Reply