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Ben Rogers
Driver, CU Tomorrow
Filene Research Institute
CU Tomorrow Business Brief
Appendix
Copyright \u00a9 2008 by Filene Research Institute. All rights reserved.
ISBN 978-1-932795-45-5
Printed in U.S.A.

Deeply embedded in the credit union tradition is an ongoing search
for better ways to understand and serve credit union members. Open
inquiry, the free \ufb02 ow of ideas, and debate are essential parts of the
true democratic process.

T e Filene Research Institute is a 501(c)(3) not-for-pro\ufb01 t research
organization dedicated to scienti\ufb01c and thoughtful analysis about
issues a\ufb00 ecting the future of consumer \ufb01 nance. T rough independent
research and innovation programs, the Institute examines issues vital
to the future of credit unions.

Ideas grow through thoughtful and scienti\ufb01 c analysis of top-prior-
ity consumer, public policy, and credit union competitive issues.
Researchers are given considerable latitude in their exploration and
studies of these high-priority issues.

CU \ue000omorrow is a Filene Research Institute clearinghouse for credit
union young adult strategies. T e project publishes research and
open-source business plans to help credit unions attract younger
members, promising young professionals, and younger volunteers.
Initiatives include:

Business briefs
\u2022
\u2014open-source, young adult business plans for
credit unions.
30 Under 30
\u2022
\u2014entrepreneurial SWA\ue000 team of young credit
union professionals.
Community
\u2022
\u2014CU \ue000omorrow and Filene Web sites for publi-
cation and idea sharing.
Leagues
\u2022
\u2014statewide collaboration to implement CU \ue000omor-
row programs.
Recruiting
\u2022
\u2014talented interns and new hires from high-pro\ufb01 le
universities.
Research
\u2022
\u2014academic research, focus groups, online surveys,
and interviews.
Visitw w w. c u t o m o r row. o r g for more details.
About Us
About the Author

T e F\ue003\ue004ene Re\ue006e\ue001rch In\ue006\ue007\ue003\ue007u\ue007e wou\ue004d \ue004\ue003ke \ue007o \ue007h\ue001nk PSCU F\ue003n\ue001nc\ue003\ue001\ue004
Serv\ue003ce\ue006, \ue007he n\ue001\ue007\ue003on\u2019\ue006 \ue004\ue001rge\ue006\ue007 cred\ue003\ue007 un\ue003on \ue006erv\ue003ce org\ue001n\ue003z\ue001\ue007\ue003on, \ue002or \ue003\ue007\ue006
generou\ue006 \ufb01 n\ue001nc\ue003\ue001\ue004 \ue006u\ue005\ue005or\ue007 o\ue002 \ue005\ue001\ue006\ue007, \ue005re\ue006en\ue007, \ue001nd \ue002u\ue007ure \ue006\ue007ud\ue003e\ue006 o\ue002 \ue007he
under-30 \ue005o\ue005u\ue004\ue001\ue007\ue003on \ue001nd \ue007he \ue005o\ue007en\ue007\ue003\ue001\ue004 \ue007h\ue001\ue007 young \ue001du\ue004\ue007\ue006 re\ue005re\ue006en\ue007
\ue002or \ue007he con\ue007\ue003nued \ue006ucce\ue006\ue006 o\ue002 \ue007he cred\ue003\ue007 un\ue003on \ue006y\ue006\ue007em. We \ue001\ue004\ue006o gr\ue001\ue007e-
\ue002u\ue004\ue004y \ue001cknow\ue004edge \ue007he Cred\ue003\ue007 Un\ue003on Execu\ue007\ue003ve\ue006 Soc\ue003e\ue007y (CUES),
F\ue003\ue006erv, \ue001nd \ue007he Cor\ue005or\ue001\ue007e Cred\ue003\ue007 Un\ue003on Ne\ue007work \ue002or \ue007he\ue003r \ufb01 n\ue001nc\ue003\ue001\ue004
\ue001nd \ue003n\ue007e\ue004\ue004ec\ue007u\ue001\ue004 \ue006u\ue005\ue005or\ue007 o\ue002 re\ue006e\ue001rch \ue001nd \ue005rojec\ue007\ue006 \ue002ocu\ue006ed on cred\ue003\ue007
un\ue003on grow\ue007h.

Acknowledgm ents
Ben Rogers

T e \ue001u\ue007hor, Ben Roger\ue006, \ue003\ue006 dr\ue003ver o\ue002 \ue007he F\ue003\ue004ene Re\ue006e\ue001rch In\ue006\ue007\ue003\ue007u\ue007e\u2019\ue006
new CU \ue000omorrow \ue005rojec\ue007 \ue001nd d\ue003rec\ue007or o\ue002 \ue007he In\ue006\ue007\ue003\ue007u\ue007e\u2019\ue006 30 Under
30 grou\ue005. Ben \ue003\ue006 \ue001 \ue002ormer ed\ue003\ue007or o\ue002 T e CEO Report \ue001nd ch\ue001\ue003rm\ue001n
o\ue002 \ue007he N\ue001\ue007\ue003on\ue001\ue004 D\ue003rec\ue007or\ue006\u2019 Conven\ue007\ue003on. Ben ho\ue004d\ue006 \ue001 m\ue001\ue006\ue007er\u2019\ue006 degree
\ue003n journ\ue001\ue004\ue003\ue006m \ue002rom Nor\ue007hwe\ue006\ue007ern Un\ue003ver\ue006\ue003\ue007y \ue001nd gr\ue001du\ue001\ue007ed cum
\ue004\ue001ude \ue002rom Br\ue003gh\ue001m Young Un\ue003ver\ue006\ue003\ue007y w\ue003\ue007h degree\ue006 \ue003n Eng\ue004\ue003\ue006h \ue001nd
\ue005h\ue003\ue004o\ue006o\ue005hy.

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