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“
During these times of crisis,free publicity isthe best publicity”
MEDIA RELATIONS:Optimizing MediaCoverage for YourOrganization
T
:603 77286073
M
:6012 652 3868
F
: 603 77286073
W
:www.intelectasia.com 
E:
enquiry@intelectasia.com Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
Key Highlights:

How to deal with the media 
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How to get maximum coverage 
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How to pitch stories to the media 
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Know what the media really wants 
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How to prepare a good media relations strategy 

How to write attention grabbing press releases 
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How to deal with a crisis 
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How to utilize Facebook, Twitter,YouTube and blogs as media relations tools? 
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Case study of successful media campaigns and many other media relations tips 
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Workshop methodology includes presentation by trainers, case study and discussions 
 A Two Day Workshop by award winning journalists fromprominent media agencies along with experienced public relations practitioners
Date : 10th & 11th August 2009Time : 9am-5pmVenue : Royale Chulan Hotel*, Kuala Lumpur
(tentative venue)
We have trained participants from Tesco (M) Sdn Bhd, Ranhill Bhd, Ranhill Utilities Bhd, Curtin University (Sarawak), The Nomad,Kementerian Sumber Asli, Gleneagles Intan, SEGI University, FOMCA, Inno Bio (MOF Subsidiary) etc
(SA0110521-M)
 
the commun 
i  
cat 
i  
ons experts 
"I would definitely recommend this workshop to other PR people" "Overall, the media relations workshop was worth it.Even though we are exposed to these issues but to- day we are going home in proper manner where we can implement it in the right way! Thank you!" 
 
"The course content and open discussions are one of the best!" "Knowledgeable training, very hands-on, learned a lot of new things-thank you all speakers" 
 
 
 
Our Trainers
T
:603 77286073
M
:6012 652 3868
F
: 603 77286073
W
:www.intelectasia.com 
E:
enquiry@intelectasia.com Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
Azrul Amila Amir
is only 28 but for a person of his age,Azrul has achieved several milestones that many can onlywonder about. Besides reading the daily news, he is the Editor ofRTM’s Business Desk. Azrul is one of the key players for RTM’srevamp early this year. Before joining RTM, Azrul was a senior journalist with TV3 for eight years where he was groomed andpolished not only as a journalist but also as a newscaster. Havingvast experience in the local and international news arena, Azrul isa strict believer of quality not quantity of news reports churned
.
Manminder Kaur
 
holds a Masters in Corporate Com-munications and is a certified trainer. As an ex-journalistwith Astro Awani, Manminder has covered various issues atthe international and local news arena. She has also donesignificant research in the area of corporate communica-tions (crisis communication) during her days as a Mastersstudent. Manminder is currently a Public RelationsConsultant with a well known PR agency.
Puspavathy Ramaloo
is no stranger in the local newsscene. As a Senior Broadcast Journalist with TV3, Pus-pavathy has been recognized not only at the local front butinternationally as well. Her most recent award was the BestVideo News by the Malaysian Press Institute. Her reportsare not only above par but have significantly made an impactin the society. Puspavathy obtained her Masters in MassCommunications from USM with flying colours.
Aminhayat Abdul Rahim
is an experienced newscaster and journalist with TV9 since its inception in 2006. He was one of thepioneers of this station and has been trained to manage the over-all production of TV9’s daily news slots. It is not his charmingpersonality or good looks that have made him an outstandingnews personality but a sharp sense of newsworthiness whichhelped to propel TV9 as the second highest watched tv station inthe country in less than a year since it was launched. Aminhayatwelcomes a strong and interesting pitch any day!
Saraswathi Muniappan
 
is an award winning Senior Eco-nomic Journalist with the Malaysian National News Agency, BER-NAMA. She was recently awarded with the coveted title of BestEconomic News Reporter. Some of the major events that Saras-wathi has covered over the years are the ASEAN MinisterialMeeting, World Congress on Information Technology in Ade-laide & Malaysia, ASEAN-India Business Summit
Mohammad Izwan Azir
 
is a prominent face on TV3. Asa newscaster and journalist, Izwan is a well known icon inthe local broadcasting industry. A Social Science degreeholder from International Islamic University, the demand ofhigh pressured job has not stopped Izwan to continue hisstudies. He is currently pursuing his Masters in Communica-tion in UiTM. Izwan is an expert in crossovers and has beenreporting from the scene for some major breaking stories.
(SA0110521-M)
 
the commun 
i  
cat 
i  
ons experts 
 
 
Media Relations Workshop (10 & 11 August 2009)Royale Chulan Hotel KL
T
:603 77286073
M
:6012 652 3868
F
: 603 77286073
W
:www.intelectasia.com 
E:
enquiry@intelectasia.com Suite B-8-3, Ritze Perdana, Jalan PJU 8/2, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
(SA0110521-M)
 
the commun 
i  
cat 
i  
ons experts 
3.0 Preparing Attention Grabbing PressReleases3.1 Three Reasons to send a PressRelease3.2 What makes a Press ReleasesNESWORTHY?3.3 12 Reasons to send a PressRelease3.4 7 Frequently Made Mistakes3.5 Press Release Samples
Tea Break (3.00pm-3.30pm) 
3.6 Ten Commandments3.7 How to write Press Releases thatguarantees media coverage?3.8 FAQ3.9 Write your Own Press ReleaseSession 31.30pmto3.00pm(1.5 hrs)Session 43.30pmto5.00pm(1.5 hrs)4.0 The Art of Pitching4.1 What is PITCHING?4.2 Why PITCH?4.3 How to PITCH?4.3.1-Phone Pitch4.3.2-20 Seconds Pitch4.3.3-Do’s & Don’ts4.4 Email Pitch4.5 Face to Face Pitch
Tea Break (10.30am-11.00am) 
 
Session 19.00amto10.30am(1.5 hrs)5.0 Media Interviews and PressConference5.1 Media Interview5.1.1 Location Interview5.2 Studio Interview5.2.1 Basics5.2.2 Appearance5.2.3 Fatal Mistakes5.2.4 More Tips5.3 Press Conference5.3.1 Basics5.3.2 Contingency5.3.3 FAQ
Lunch break (12.30pm-1.30pm) 
6.0 Crisis Communications6.1 Crisis CommunicationsDefinition6.2 Types of Crises6.3 Crisis Communications Plan(CCP)6.4 Case Study
Tea break (3.00pm-3.30pm) 
7.0 Media Relation 2.07.1 Media Relations & The NewMedia7.1.1 Facebook & MR7.1.2 Facebook Checklist7.1.3 Twitter & MR-Twitter Basics-5 Ways to use Twitterfor MR7.2 Media Relations & Blogs7.3 Media Relations & YouTube7.4 Creating Powerful OnlineMedia RoomSession 211.00amto12.30pm(1.5 hrs)Session 31.30pmto3.00pm(1.5 hrs)Session 43.30pmto5.00pm(1.30 hrs)2.0 Media Relations & You2.1 Media Relations 1012.2 How Important is MediaRelations for Your Organization?2.3 Six Core Media RelationsStrategies2.4 Five Steps to a better MediaRelations2.5 Five Golden Rules on how to winthe media’s attention
Lunch Break (12.30pm-1.30pm) 
Session 211.00amto12.30pm(1.5 hrs)1.0 What is NEWS?1.1 Definition of NEWS1.2 What Makes NEWS?1.3 What are the elements involvedin TV news?1.4 What are the elements involvedin Print News?1.5 Differences between Print &Electronic Media1.6 What are the types of NEWS?1.7 What makes a good story/news?1.8 How journalists hunt for stories?1.9 Media Limitation
Q&A Session With Puspa Tea Break (10.30am-11.00am) 
Session 19.00amto10.30am(1.5hrs)
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