1.1 Introduction of two wheeler automobile sector:
Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized asone of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the populationin the middle income group.
1.2 Objective of Study:
The main objective is to find out the current trend going on in the industry i.e.(about the product, piece, place and promotion). Other objectives are as follows:
To know the image of product in the mind of consumer.
To compare the level of satisfaction before purchasing and after purchasing the bike.
To find out where people want to see the promotion schemes
To find out suitable location and preferred by consumer
To know the most popular media for advertisement
To check the loyalty of the consumer towards the Hero Honda brand
To know the most motivating factor for purchasing the bike
To know the preferable price from the customer
1.3 Null Hypothesis:
.1.4 Scope of Study
Project aims to understand and enunciate the working process of differentautomobile and evaluating its outcome in the two wheeler automobile sector. Over the past few years, there has been tremendous progress made around the world in opening uptravel and tourism markets to the benefits of increased competition.One of the main aspects of the project is to analyze the different products andservices offered and initiatives adapted for two wheeler automobile sector their product.Selling
is one of the toughest jobs in the world. The project is moreof a team effort and will incur team returns.
INSTITUTE OF MANAGEMENT AND DEVOLOPMENT