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project on two wheelor industry

project on two wheelor industry

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Published by arpitndims

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Published by: arpitndims on Jul 07, 2009
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04/07/2014

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1.1 Introduction of two wheeler automobile sector:
Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized asone of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the populationin the middle income group.
1.2 Objective of Study:
The main objective is to find out the current trend going on in the industry i.e.(about the product, piece, place and promotion). Other objectives are as follows:
To know the image of product in the mind of consumer.
To compare the level of satisfaction before purchasing and after purchasing the bike.
To find out where people want to see the promotion schemes
To find out suitable location and preferred by consumer 
To know the most popular media for advertisement
To check the loyalty of the consumer towards the Hero Honda brand
To know the most motivating factor for purchasing the bike
To know the preferable price from the customer 
1.3 Null Hypothesis:
 Not applicable
.1.4 Scope of Study
Project aims to understand and enunciate the working process of differentautomobile and evaluating its outcome in the two wheeler automobile sector. Over the past few years, there has been tremendous progress made around the world in opening uptravel and tourism markets to the benefits of increased competition.One of the main aspects of the project is to analyze the different products andservices offered and initiatives adapted for two wheeler automobile sector their product.Selling
“intangible assets”
is one of the toughest jobs in the world. The project is moreof a team effort and will incur team returns.
INSTITUTE OF MANAGEMENT AND DEVOLOPMENT
 
1.5.4 Method of data collection:
The whole secondary data were collected from industry profile, books, magazinesand internet. While primary data where collected though survey. The customer surveywas done though the questionnaire. Question consists of dichotomous multiple questionsand 5 point ranking scale. A copy of questionnaire has been attached with the report.Most favorable price ranges selected by the customers.
1.6 Source of data
There two types of data, primary data and secondary data. Primary data arecollected with the help of questionnaire are secondary data was taken from industry profile, books, magazines and internet.
1.7 Conclusion
The study which we conducted on the two wheeler automobile sector is a veryimportant topic of automobile sector.Two wheeler automobile sector is the backbone of the automobile sector in India.After deep research, analysis and getting information about companies as formulated thatthe two wheeler automobile companies achieved success in the market.Through out the study we found the Two wheeler manufacturer having very newand modern technology in their bikes, they have a good market share in India, many of MNC's like Honda, Yamaha ,Suzuki are also giving large competition.Concluding the performance of the company related to two wheeler sector inIndia, getting their market share and growth and what are services they are providingafter sales.Hero Honda has managed to put in spectacular performance going from strengthdespite increase in competition; the company's sales have witnessed an up trend,registering an average growth of 42% in the three years under review.Hero Honda has managed to achieve this because its strong brand image and proven product quality underpinned the performance growth in recent years. Apart fromthe strong brand "splendor" the company's performance across the spectrum of themotorcycle market helped it exploit the growing demand for 4-stroke motorcycle.At the lower end the company has CD 100 SS at middle level splendor, passionand Dawn the CBZ Extreme/ Karizma range is targeted at premium segment.
INSTITUTE OF MANAGEMENT AND DEVOLOPMENT
2
 
Some years back Hero Honda are getting stiff competition because of Bajaj,TVS and Yamaha have a presence in 125cc bikes segments where Hero Honda has notany presence in this segment. Now this gap is filling up by Hero Honda's new Splendor  NXG, Glamour. But still there is a gap between 150cc to 225cc segment which is most preferable segment by youth today.With newer and better models are coming up customer has better and bigger choices to choose from.It is the competition on various aspects such as price, design technology, after sales services and even purchases offers, which provides to both buyer and seller.Even many dealers are in view that today Hero Honda and Bajaj, thrives oncompetition.Right now it seems that the real war is between Hero Honda and Bajaj auto. Butone cannot discount the fact that there are other players, who are gaining strength day byday.
1.7.1 RECOMMENDATIONS
 No matter how much on organization progresses it always lack something. Theseare shortcoming of every company. After completing my report on new Hero Hondamotors Ltd. I have some suggestions to offer. The suggestions can be proved useful for the company as they have feasibility and viability.
The recommendations are:-
Hero Honda Motors only manufacture a wide rand of 4-stroke bike. But in myopinion 2-stroke bikes have a better pick up. So in order to letter to the need of alarge segment of customers, who want a better pick up bike, Hero Honda go intothe manufacture of 2-stroke bikes.
The company has always targeted urban sector of Indian population. But in therural sector escorts; Rajdoot enjoys a great market share. So, therefore HeroHonda should target this upcoming market.
Hero Honda should keep a strict watch on to competitions. For instance Yamahahas introduced a 4-stroke bike “YBKwhose features are almost same asSplendors.
The company should work more on public relation.
INSTITUTE OF MANAGEMENT AND DEVOLOPMENT
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