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Ergo July 8

Ergo July 8

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Published by goergo

Ergo tabloid published by The Hindu Group, Chennai


Ergo tabloid published by The Hindu Group, Chennai

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Published by: goergo on Jul 07, 2009
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07/18/2009

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Wednesday, July 8, 2009
ABYTE OF LIFE
FREE CIRCULATION
Vol. 3No. 127
03
 At 28, Brand Dhoni is still going strong.But there is always a chance of overkill
»
PAGE 08
WINDOW SHOPPER
Pasadi on Montieth Road, Egmore, for beachwear and Indo-Westerns
 
ERGO
Wednesday, July 8, 2009
NAMMA CHENNAI
02
F
or a year now OPM, the night club atThe Accord Metropolitan, has wowedpartygoers with its dance floor, spaciousambience and a warm place to hangout.Be it Ladies Night on Wednesday, RetroNights on Thursday and Desi Nights onFriday, the night club was a place tounwind with its music and entertainment.OPM now gears up to celebrate its firstanniversary. Popular DJ Nikhil Chinapa willentertain guests for their anniversaryspecial, to be celebrated on July 10 and11, from 8 p.m. onwards.The party will start on July 10 with DJ RayV and DJ Vijay, who are popular for theirHip Hop and House music. Nikhil will bethe star attraction on July 11, playingHouse music along with DJ Craig and DJChubby.For details call 2816 1000.
Ergo Correspondent 
OPM turns one
 A 
n autorickshaw driver, wholavishly spent the money andgold his passenger left behind ina bag in his vehicle, fell into thepolice net.The culprit even sold some je- wellery from the bag for a galadrinking session. According to MKB Nagar po-lice, the passenger, Mani of Vy-sarpadi, had the hired theautorickshaw of the accused Ma-nivannan a few days ago. He gotdown at a specific destination innorth Chennai, forgetting his bag containing Rs. 12,000 in cash andfive sovereigns worth of gold je- wellery. Later, when he realisedhis folly, he rushed back in paniconly to find that the autorickshaw had gone, police said.Mani lodged a complaint withthe MKB Nagar police after giving detailed identification on the au-to driver.Following this, a police investi-gation was underway and autodriver Manivannan was appre-hended on Monday. Upon ques-tioning Manivannan confessed tohave driven away with the mis-sing bag. He later sold two sover-eigns of gold jewellery and spentmore than half of the cash on lav-ish drinking sessions withfriends, police added.Manivannan was remanded tocustody and sent to Puzhal pris-on.
ERGO CORRESPONDENT
 feedback@goergo.in
Price of dishonesty
J
.M. Karthikeyan, a softwareengineer with Tata Consul-tancy Services, has covered adistance of 80 km on foot tospread the importance of educa-tion in Thiruvarur district.This associate started his four-day walkathon on June 24, visited50 Panchayats, covering a popu-lation of 15,000 people, and dis-tributed pamphlets insisting onthe importance of basic educa-tion. He educated the villagersabout the importance of sending their children to school and childlabour problems. Karthikeyan walked around 10 to 12 hours perday to complete the mission.“The locals of these Panchayatsare so downtrodden that they don’t send their kids to schools.There are around 16 governmentschools here and attendance isvery poor. So I thought of stress-ing on the importance of educa-tion to these villagers who aremostly illiterates,” says Karthi-keyan, who was assisted by his fa-ther and friends. Another feather to the techie’scap was getting the TCS Soldier Award from the company for hiscontribution towards society. Why the
padhayatra
? “I pre-ferred walking as it is the Gand-hian way of sensitising people.”Ergo had published an articleon Karthikeyan for helping stu-dents from underprivileged fam-ilies in Valangaiman andsurrounding villages completetheir basic education. This heachieves through the ARAMTrust.
Karthikeyan, who was recently awarded the TCSSoldier Award, now completes an 80-km walk 
V. HARIPRIYA
haripriya@goergo.in
Walking all the way 
J.M.Karthikeyan (centre) on the padhayatra.
PHOTO: SPECIAL ARRANGEMENT
Westside sale
The bi-annual sale of Westside is on till July 26.Shoppers can avail discount of 20 per cent on purchaseof merchandise worth Rs. 5,000; 15 per cent on goodsworth Rs. 3,000; 10 per cent and 5 per cent on purchaseworth Rs. 2,000 and Rs. 15,00 respectively.
 
Wednesday, July 8, 2009
03
Silk corset tops to beach wear to Indo-Western – the collectionat Pasadi is a pleasant mix 
PHOTOS: R. RAVINDRAN
BEACH
 AND
BEYOND
W
hile it’s easy to spot thestore’s board on MontiethRoad, a less-determinedsoul wouldn’t cross thestore as such, located as it is at thefar end of the little lane thatveers off. A visit, though,proves a pleasant sur-prise.Pasadi has beenthere for over three years and caters to aspecific clientele,chiefly women, whokeep coming back. Be-ing run by 22-year-oldDivya, the pretty store spe-cialises in Indian, Indo-Westernand Western wear for women.The latest addition to shelves isthe Beach O Nine line, a range of, you guessed it, beach wear in theform of denim shorts with se-quinned embellishments, knittedrainbow-huedbikinis, shadeddenim skirts,linen capris, white linensummer dressesand tunics.There are flip-flops to matchtoo.“Earlier, my grandmotherand motherused to design clothes, but chiefly for friends and on a non-profes-sional basis. I opened the store with my mom, Sara. Known clientsand word-of-mouth publicity havekept it going,” Divya says. “Wemake it a point to launch a new line every three months,” sheadds.Elaborating on the Beach ONine, she says, “We don’t have abeach culture in Chennai. We havea beach but don’t make use of it.” Lack of beach culturenevertheless, of the 80-piece line, all butabout 10 have beensnapped up already.Besides Beach ONine, one can alsofind a good collectionof corset tops in raw silk, silk dresses, se-quinned tops and embroider-ed
salwar kameez 
sets. Except thefabric, everything is made in-house. “We’re all about custom-making clothes,” says the formerPR executive who now takes careof the store’s business full-time.“We do saris, sari blouses, corsets,dresses forbrides and bri-desmaids,…everything. ”Speaking of the store’s USP,she says, “Wecan cater to any-body who walksin and the pric-ing is pretty good for design-er stuff.”
Pasadi
 Address:
No. 59, Montieth Road,(opposite Cake Walk)Egmore,Chennai – 600 008
Ph:
98842 72572
Store timings:
10.30a.m. to 8 p.m. (Closed onSundays)

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