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Creating a Website that’s Easily Crawled and Indexed by Google
It’s very important, in terms of increasing your visibility within the search engines, todesign websites that are optimized for search engine crawling and indexing. Far too of-ten sites don’t follow the basic rules and will typically suffer, as it pertains to poor place-ment in organic keyword search. There are a couple of solutions to this problem that canhelp increase your sites rank and allow search engines (such as Google) to easily crawland index your site for SEO purposes and optimal search rank.
Crawling:
Search engines, such as Google, Yahoo and Bing (formally MSN Live) crawl webpagesand “read” the content within the pages of the website. In order to increase your relev-ancy in search engine results and increase your SEO benefits the website should excelin the following areas outlined below:Link Structure:It’s important to have a proper link structure. Try to keep this simple so that search en-gines can easily follow/read the information your are presenting to them.Page Updates:In addition it’s crucial to continue to update your webpages. This will train the search en-gines to come back more frequently, looking for new and relevant information (This iswhy a blog can be so beneficial, because search engines will treat each blog post as annew/updated “page” to your website).Blog Updates/Feed:Adding a blog feed goes hand-in-hand with the creation of a blog as a way to givesearch engines new/relevant information to crawl.Website Relevancy/Importance:It’s beneficial to have a variety of highly credible links that are linked to your website.This increases overall popularity of your site and domain importance which will increaseits relevancy within the search engines.Google Crawl Rate Control:There is a feature in Google webmaster tools that will allow you to set a specified crawlrate. Remember that this option is only a small piece of the puzzle and setting a higher
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