Creating a Website that’s Easily Crawled and Indexed by Google

It’s very important, in terms of increasing your visibility within the search engines, to design websites that are optimized for search engine crawling and indexing. Far too often sites don’t follow the basic rules and will typically suffer, as it pertains to poor placement in organic keyword search. There are a couple of solutions to this problem that can help increase your sites rank and allow search engines (such as Google) to easily crawl and index your site for SEO purposes and optimal search rank.

Crawling:

Search engines, such as Google, Yahoo and Bing (formally MSN Live) crawl webpages and “read” the content within the pages of the website. In order to increase your relevancy in search engine results and increase your SEO benefits the website should excel in the following areas outlined below: Link Structure: It’s important to have a proper link structure. Try to keep this simple so that search engines can easily follow/read the information your are presenting to them.

Page Updates: In addition it’s crucial to continue to update your webpages. This will train the search engines to come back more frequently, looking for new and relevant information (This is why a blog can be so beneficial, because search engines will treat each blog post as an new/updated “page” to your website).

Blog Updates/Feed: Adding a blog feed goes hand­in­hand with the creation of a blog as a way to give search engines new/relevant information to crawl.

Website Relevancy/Importance: It’s beneficial to have a variety of highly credible links that are linked to your website. This increases overall popularity of your site and domain importance which will increase its relevancy within the search engines.

Google Crawl Rate Control: There is a feature in Google webmaster tools that will allow you to set a specified crawl rate. Remember that this option is only a small piece of the puzzle and setting a higher crawl rate without having any new content on your site will not make a difference. You can even create an XML sitemap for your site that has page priority to train Google on when to come back to particular pages.

Indexing:

Once a website is crawled by a search engine like Google, it is then indexed by the search engine. Based on how well the site is structure will depend greatly on how well the site gets indexed. This is why onsite SEO is so important, because you need to be able to create and website structure that will allow for optimized indexing. Unique Web Pages: Each and every webpage that you have should have unique/dynamic content. This content should be updated on a fairly regular basis and provide real value to individuals.

Internal Link Structure: Drive internal links to high ranking and relevant web pages that are consistently updates in order to increase Pagerank within specific pages and draw search engines to these pages.

Website Relevancy/Importance: This is just as important in indexing as it is in when search engines crawl your site. The ideal situation is to have establish incoming links to your site from other highly credible websites. The more quantity and quality links you have is very beneficial.

Search/Traffic Volume: If the search engines “see” that there is an increase in traffic and/or search volume to a particular site this may have an affect on ranking.

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