Description

A Truly Holistic View
of “Sustainability”
Humanity faces dire consequences when we destroy the sustainability of our ecosystem. In this “Green Biz” issue, we profile five local organizations committed to doing business in an ecologically sustainable manner while teaching others to do the same. “Sustainability” is a word that has been horribly ignored by our civilization for much too long. We live in the “here and now” with little or no thought for what led us here or what unsustainable living could mean for our future. We do this in the way we exploit the environment and take our chronically flawed economic system for granted. It’s no accident that both are collapsing before us. More green in the environment is a good thing. More green in the form of green ink on currency not sustained by genuine production has proved a very bad thing. The latter unsustainable form of “green” is the root cause of the wild swings the global economy has experienced over the last generation. Business Insider Magazine strives to help you understand “sustainability” in all forms, whether they be ecological or economic. Many of our columnists share useful insights on ways to run your business more effectively so you are in a better position to cultivate the dollars circulating in the market. This is something every business must continue to do at all times. It’s a given that we will be working harder for the foreseeable future. However, the businesses that survive this unprecedented economic downturn will be the ones that work smarter—or better yet—wiser. It also helps to gain a deeper understanding of the economics that set the stage for our activities. This is where Business Insider Magazine strives to go deeper to expand your understanding of issues and events affecting our economy that continue to mystify the corporate-controlled media. It’s really not a mystery at all if you simply open your eyes and take a closer look. Take a close look at this issue and I expect your eyes will open considerably wider.

Regards,

David Whitehead
Publisher