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Syllabus BUS508

Syllabus BUS508



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Published by: CSCase on Jul 08, 2009
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The Business Enterprise – BUS508 016016 2009
Student Course Guide
Prerequisite: None
Summer 2009
Meeting Days/Time
Monday (12:00am) – Sunday (11:59pm)
* except Weeks 5 and 11
Dr. Tonya D. Moore, DBA, MPA, CPT (US Army)
Instructor Phone
831-682-1584 (mobile 1) or 843-437-1853 (mobile 2)
Instructor E-mail
Instructor Office Hours/Location
Available Upon Request/Online/Charleston, SC
Academic Office Phone Number
843-746-5111 (Alternate number: 831-386-2216)
Ferrell, O. C., Hirt, G., & Ferrell, L. (2009).
 BUS508: Business: A changing world: 2009custom edition
ed.). New York: McGraw-Hill/Irwin.McConnell, C., & Brue, S. (2008).
 BUS508: The business enterprise: Economic concepts supplement chapters:
Custom edition
ed.). New York: McGraw-Hill/Irwin.Custom Book (2008).
 BUS508: Business enterprise cases
. New York: McGraw-Hill.
The following resources provide additional background and supporting information for thiscourse. There is no need to purchase these items for the course.
 American Psychological Association
. (2009). Publication manual of the AmericanPsychological Association (6
ed.).Lamb, S. (2006). How to write it: Business plans and reports.
 Business & Economic Review
(1), 17-24.Stevens, H. (2008). Total quality management now applies to managing talent.
 Journal for Quality & Participation
(2), 15-18.Tarasovich, B., Lyons, B., & Gerlach, J. (2008). After the acquisition.
Strategic Finance
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal andexternal, factors affecting competition, and considerations for global operations. Provides aconceptual base for managers to assess and enhance strategic performance in a businessorganization through the integration of the core business functions, effective resourcemanagement, and sound leadership.BUS508 Student Version v2009051
Upon the successful completion of this course, the student will be able to:a.Apply the concepts of supply and demand to identify and determine the impact of changesin market conditions under different forms of competition. b.Apply macroeconomic concepts to determine how changes in a national economy affecteconomic growth and impact on a company’s operations.c.Analyze the major economic, social/cultural, technology, and political/legal aspects of the business environment to identify opportunities and threats for a firm’s operations.d.Formulate competitive market entry strategies based on an analysis of foreign market areas.e.Formulate business plans based on an analysis of domestic and global operatingenvironments, market dynamics, and internal capabilities.f.Apply the four functions of management and effective decision-making to efficiently utilizeresources and achieve organizational goals.g.Evaluate the different forms of business ownership to determine the optimal structure indifferent scenarios.h.Integrate the core human resource management functions and considerations into viablerecommendations to meet the organization’s operating requirements.i.Apply the core marketing concepts and marketing orientation to develop viable marketingstrategies that fit a variety of market environments, domestic and international. j.Analyze a firm’s operations management and make recommendations to enhance qualityand increase productivity.k.Develop recommendations for the use of information technology applications and theapplication of decision support systems to gain a competitive advantage and moreeffectively control operations.l.Analyze the components of the basic financial statements and conduct trend and ratioanalysis to assess a firm’s financial performance.m.Evaluate the sources of short-term and long-term financing to identify the effective useand associated risks of these sources in managing working capital and in capital budgeting.n.Use technology and information resources to research issues in Business.BUS508 Student Version v2009052
As adult students, we expect you to share your experiences and knowledge with your  peers in course discussions.
As adult students, we expect active participation and commitment to your learningexperience.
As adult students, we expect you to communicate professionally with your professor about your progress in this course.
As adult students, we know you expect prompt and qualitative feedback that willfoster learning.
As adult students, we know you expect to apply what you are learning in your  personal and professional lives.
The weekly schedule below describes the learning activities that will help you achieve the courseoutcomes listed above and the assignments that will be used to measure your mastery of theoutcomes. Each week is divided into sections consisting of readings, lectures, activities andassignments. For selected assignments, you will find a rubric that will be used to evaluate your  performance.
WEEK 1Course objective in focus:
Analyze the major economic, social/cultural, technology, and political/legal aspects of the business environment to identify opportunities and threats for a firm’s operations.
Apply macroeconomic concepts to determine how changes in a national economy affecteconomic growth and impact on a company’s operations.
Supporting topics:
Business (purpose, concepts of product and profit)
 Nature of business operations (internal elements, external environment)
Concept of stakeholders
Micro vs. Macroeconomics (factors affecting business operations)
Economic systems (3 basic types, basic economic issues – what, how produced, for whom/distribution)
Economic concepts (economic thought, utility, opportunity cost, marginal analysis)
Economic resources (4 factors of production)
Economic cycles and GDP
Interpreting graphs.
BUS508 Student Version v2009053

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