The Business Enterprise – BUS508 016016 2009
Student Course Guide
Monday (12:00am) – Sunday (11:59pm)
* except Weeks 5 and 11
Dr. Tonya D. Moore, DBA, MPA, CPT (US Army)
831-682-1584 (mobile 1) or 843-437-1853 (mobile 2)
Instructor Office Hours/Location
Available Upon Request/Online/Charleston, SC
Academic Office Phone Number
843-746-5111 (Alternate number: 831-386-2216)
Ferrell, O. C., Hirt, G., & Ferrell, L. (2009).
BUS508: Business: A changing world: 2009custom edition
ed.). New York: McGraw-Hill/Irwin.McConnell, C., & Brue, S. (2008).
BUS508: The business enterprise: Economic concepts supplement chapters:
ed.). New York: McGraw-Hill/Irwin.Custom Book (2008).
BUS508: Business enterprise cases
. New York: McGraw-Hill.
INSTRUCTIONAL MATERIAL - Supporting
The following resources provide additional background and supporting information for thiscourse. There is no need to purchase these items for the course.
American Psychological Association
. (2009). Publication manual of the AmericanPsychological Association (6
ed.).Lamb, S. (2006). How to write it: Business plans and reports.
Business & Economic Review
(1), 17-24.Stevens, H. (2008). Total quality management now applies to managing talent.
Journal for Quality & Participation
(2), 15-18.Tarasovich, B., Lyons, B., & Gerlach, J. (2008). After the acquisition.
I. COURSE DESCRIPTION
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal andexternal, factors affecting competition, and considerations for global operations. Provides aconceptual base for managers to assess and enhance strategic performance in a businessorganization through the integration of the core business functions, effective resourcemanagement, and sound leadership.BUS508 Student Version v2009051