As an indpndnt financial advisor tink about wat you’r up against. A struggling conomy,slumping financial markts, scandals in financial institutions, Madoff’s Ponzi Scm, bailoutsfor banks and auto makrs, rising om forclosurs – all av mad lif misrabl for onst,ardworking advisors wo ar trying to provid a muc ndd srvic to consumrs.Wat’s wors is tat no mattr wr you ar in t financial srvics industry, you arbing viwd as part of t problm. Sur you may not b ripping off your clints lik Madoff,but simply aving im pos as a profssional lik you as advrs ffcts on your ability to do your job and b rcognizd for t profssional YOU ar.So, wat can you do? Wat options do you av to stand out from t caos and nsur your good nam is not tid to on of t worst tims possibl to b a financial advisor?If you’r lik many otr advisors you av probably tougt about olding a sminar for t public or considrd snding out som kind of mailing to popl in your community. Botidas ar fin and av mrit if you ar simply trying to markt your businss (lt’s fac it… tr ar plnty of popl out tr looking for a nw advisor), but it dos littl to nanc your nam and sparat yourslf.To nanc your nam, considr making yourslf a sougt aftr rsourc by t mdia.By apparing in t mdia as an xprt in prsonal financ, you ar abl to nanc your crdibility and standing in t public witout t xpns and witout looking lik a salsmanlooking to gt nw clints. But to b sougt aftr by t mdia you can’t snd out mpty prssrlass tat promot you and your businss. You can’t just plac a call and say, “Us m asa rsourc bcaus I am a financial xprt.” Ts two “PR sins” will indr your ability toappar in t mdia…not lp. Wat you nd to do is forg rlationsips wit journalists.
Don’t Get Lost In the CLutter anD Chaos
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