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SUPPLEMENT TO CLUB BUSINESS INTERNATIONAL
February
2009
Brick BodiesownersVictor&LynneBrickaretwoofourindustry’ssavviestpoliticalplayers
›18
How to Sell HealthClub Memberships
›22
Profitable Weight-Loss Programming
›25
MembersRevealWhyTheyStay
›11
CLUB BUSINESS FOR
SQUEEZEMORE PROFITSOUT OF YOURBEVERAGE BAR
If you’re like manysmall-club operators,you would like to expandyour offerings and boostprofits, but you don’t havea lot of space, staff, orfunds to invest. A baroffering juice, smoothies,shakes, and/or similarbeverages might be theanswer.
Benefits
Revenue.
Well-chosen retailproducts can generate asteady stream of non-duesrevenue. “If a club aver-ages 500 visits per day,and it can capture just10% of that market, witha profit of approximately$3 per shake, the grossprofit will be $150 perdayor$4,500permonth,”says Dan Young, Presidentof Performance FoodCenters.
GrassrootsGreatness
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CYBEX’s
pursuit of fitness innovation has lead to the creation of the 750 series of products, which includes our categorycreating Arc Trainer, a treadmill as well as recumbent and upright bike. The new 750 family has a completely fresh,stylish and modern appearance to complement your facility with the addition of enhanced features such as state of theart entertainment options that round out the cardio family set. This recently developed, exciting line of products also offerssignificant improvements in performance and functionality, with even more versatility than those of previous generations.To
CYBEX
, exercise is a science. Each product we offer represents our dedication to creating the most superiorbiomechanical and ergonomic solutions in the fitness industry. Just like our new 750 Family of products, every
CYBEX
machine is designed with one eye on technology and the other on performance. So in the end, all eyes will be on you.
For more information on the CYBEX 750 Family call us today at,+1-774-324-8000orvisitusat www.cybexintl.com.
NewSuperiorDesign—SameOutstanding Quality
CYBEX’s New 750 Family
 
 THEWORLD’S LEADING GROUP FITNESS FORMULAS
LESMILLS.COM/PRO
Sure your members are fit, your instructors are in great shape but how’s thebusiness looking?Is it ripped? Is it toned? Or is it a little looser than you’d like?If you’re looking for an effective way to take your club to the next level,Les Mills’ group fitness solutions are being hailed as the best there is.“Ihavebuilt my entire club business around the Les Mills System. As a result,mymembers are extremely loyal and we enjoy excellent retention. By makingGroup Fitness a priority, we can command premium pricing in a competitivelocal market.” Anthony Cali, Fitness Concepts Health Club, Inc, MA. Think of it as an extreme makeover for every aspect of your club’s operation.From the club floor with programs like BODYPUMP™ – which packs out classesaround the world, to ongoing support from a world-class team whose only focus is watching you succeed.Get in touch with us, and watch your club reach an all-time personal best.Visit
lesmills.com/pro
lesmills.com/pro
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