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Valuation Services
© Crafitti Consulting Private Limited www.crafitti.com
CRAFITTI CONSULTING IS INCUBATED AT NSRCEL @ Indian Institute of Management (IIM) Bangalore
Ideas, Inventions, Intellectual Property, Products, Venture
ValuationServices
Services
Crafitti’s TRIZ
, Decision Engineering and Scenario Planning based Valuation Services for
Ideas Articulated
Scientific/Technological Inventions
Intellectual Property (protected as a Patent, Trademark, etc or kept as a Trade Secret)
Products (New or Existing ones, Software Products or Non-Software Products)
Venture (New or Existing ones)
© Crafitti Consulting Private Limited www.crafitti.com
CRAFITTI CONSULTING IS INCUBATED AT NSRCEL @ Indian Institute of Management (IIM) Bangalore
Multi-Dimensional Multi-Perspective (MDMP
TM
) Valuation Methodology
Valuation of assets has been a well-established field. There are established methodologies for valuation of assets which are being used globally, backed by comprehensively developed theories. With the advent of globalinnovation economy, the assets have become more and more cerebral, conceptual and contextual. This hascreated a mismatch between methodologies developed for physical assets valuation and the need of theinformation, knowledge, innovation and intellectual assets.
Although
the existing valuation methods have been adapted and adopted for the valuation of “soft economic assets”, their success has been limited to say the least.
The very nature of ideas, inventions, intellectual property, products/brands, ventures, etc, calls for a different approach than adapting the existing methods for valuation. CRAFITTI consulting has established a unique methodology to value intellectual assets based onsound scientific principles on the value of the soft assets.The result is the multi-dimensional valuationmethodology that takes care of, past, present and future possibilities. The multi-dimensional valuationmethodology combines multiple perspectives from financial, legal, utility or functional, complexity and collaboration viewpoints. This results in a more robust and comprehensive valuation methodology for well-informed consensus decisions.
Crafitti Consulting
’s MDMP
TM
valuation methodology
has developed on series of methods starting fromfinancial valuation approaches (capitalization approach, cost-based approach, income approach, and marketapproach), enhancing with a
Balanced Score Card
perspective, and including a multi-criteria decision-makingprocess such as
Analytic Hierarchy Process
(AHP)
. However, we realized the perception of future, although
being captured in these enhanced methodologies, don’t take care of multiple futures that may unfold. With
these experiences, we enhanced the methodology with
Theory of Inventive Problem Solving (TRIZ) andScenario Planning techniques
. The result is a
Multi-Dimensional Multi-Perspective
(MDMP
TM
)
Valuationmethodology. This is a comprehensive methodology grounded in scientific principles and
for the first time this isoffered in India.
© Crafitti Consulting Private Limited www.crafitti.com
CRAFITTI CONSULTING IS INCUBATED AT NSRCEL @ Indian Institute of Management (IIM) Bangalore
TheMDMP
TM
is based on following high level dimensions and perspectives
Current State
o
Evaluating
the current state of an asset
–
Idea, Invention,Patent, Other IP, Product,Product families, venture, etc.What is the protection level, if any?
o
Evaluating
utility, main usefulfunction performed, customervalue provided
–
Functional,Financial, Brand, etc.
o
Assessment
of Complexity,Stability, Risk of design around, and, Competitive market position
–
How close to
ideal
is theasset?
Past
o
Cost
already spent
o
Cost
of Sale
o
Cost
of Maintaining, Enhancing and Adapting tothe foreseeable immediate future changes
o
Capital Borrowed
to develop and status of allsuch pending financial debts
o
Partners
with existing stakes
Future
o
Technological Evolutionary Paths
of the Asset based on TRIZ Evolution Laws
o
Possible ways
–
and probable timeline when asset will be designed around
o
Estimated
Remaining Life of the asset
o
Possible scenarios
which may emerge in the markets the asset is operating in
Confidential
c r a f t i n g i n n o v a t i o n t o g e t h e r
crafting innovation together
5 Levels of Inventions
March1,2009©Crafitti Consulting PrivateLtd.41
•
Pioneering Invention
–
basedonnewly discoveredphenomenon
•
Pushing existing technology toahigherlevel
•
Revolutionary
Level 5 (<0.3%)
•
New System Developed
•
Interdisciplinary solutions
•
Replacing oldtechnology withNew
Level 4 (< 4%)
•
Radicalchange oreliminationofone principalsystem component
•
One Engineering Discipline
•
Resolutionofaphysicalcontradiction
Level 3 (19%)
•
Slight Modificationofthe system
•
Knowledge from different areas withinthe industry
•
Resolutionofatechnicalcontradiction
Level 2 (45%)
•
A simple improvement
•
Knowledge withinthe trade
•
Nosystem conflicts are resolved
Level 1 (32%)
Final Evolved Design
0.002.004.006.008.00Blank OutReplacementScrambleGeneric ShuffleSSN GeneratorLuhn GeneratorSequence Number GeneratorRandom Number GeneratorPattern GeneratorSingle Field RouterEthnicity ShuffleData Encryption/DecryptionName ShuffleAddress ShuffleSelective Name ShuffleLook Up Names ShuffleLook Up Address ShuffleAuthenticate Db CredentialsExecute Preload ScriptGet Restart / Scheduled Job StatusSchedule MaskingStop Scheduled MaskingRe-Schedule MaskingPreview ProfileRestart MaskingNew ProfileGet All Mask Field Listask Fields / Master Tables / LimitTablesGenerate Mask InformationSave ProfilePreview MaskingStart MaskingLoad ProfileMonitor Mask StatusCreate New RuleModify Rule
Complexity Assessment of a Software Product using SystemComplexity Estimator based on Coupling and Cohesion
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