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Environment

Environment

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Published by danial haider

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Published by: danial haider on Jul 08, 2009
Copyright:Attribution Non-commercial

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11/24/2010

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3-1
THETHEMARKETINGMARKETINGENVIRONMENTENVIRONMENT
 
3-2
Target MarketTarget Market
A defined group most likely tobuy a firm’s product.
 
3-3
Understanding the ExternalUnderstanding the ExternalEnvironmentEnvironment
“Environmental Scanning”By collecting and evaluatingenvironmental informationmarketers can identify futuremarketing opportunities andthreats

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