2 Days With Seth Godin
A few things…
On a crisp, fall morning in New York City, a small group of visionaries, change-makers andinstigators converged on the intimate Helen Mills event space and theater.The perfectly tailored setting and immaculately planned conference (thanks to the incredibleimpresario Michelle Welsch) allowed attendees to interact directly with the best-selling author
and marketer extraordinaire Seth Godin.
Over the next two days, this small group took a hard look at sticking points in variousbusinesses. In the process, we analyzed dozens of companies and dissected the best strategiesto get them unstuck.This eBook is a compilation of notes I took while at this conference. This is important for threereasons:1)
The notes, while as accurate as possible at capturing Seth Godin’s input and advice, arestill my best effort (see: imperfect). I did my best to stay true to the essence of what wassaid.2)
If the notes seem disjointed, it’s because the setting was very conversational and allowedfor the flow from one idea, business, or sticking point to another. Think of it as bite sizedwisdom you can come back to anytime you need it.