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Buying Behaviour of People in Big Bazaar Final

Buying Behaviour of People in Big Bazaar Final

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Published by rangudasar

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Categories:Types, Research
Published by: rangudasar on Jul 09, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Questionnaire OnBuying Behaviour of People in BigBazaar
Personal Profile
Customers Name:Age: 16-25 26-35 36-45 Above 45Monthly Income Level: Below Rs.10000Rs.10000 – Rs.20000Rs.20000 – Rs.30000Above Rs.30000Educational Qualification: SSLCPUCDegreePGPhDSource of Income: Mother/Father SalariedBusiness Pocket MoneyOther Specify. .1)How did you come to know about Big Bazaar Friends Family AdvertisementSpouse Others Specify. .
 
2)How frequently do you visit Big Bazaar Twice in a week Once in a week During Special offers Whenever the need arises3)Are you happy with the location of Big Bazaar Yes No4)What influenced your purchasing in Big Bazaar Friends Newspaper SpouseExperts Others Specify. .5)Why do you prefer to make your purchase in Big Bazaar?Ambience Availability/Variety QualityService PriceOthers Specify .6)What do you normally look for in a product?Durability Prestige StyleUniqueness Price OffersQuality Others Specify .7)Which category of products do you prefer to buy frequentlyEthnic Wear M-Bazaar UtensilsCosmetics Footwear ElectronicsFood Bazaar Others Specify .8)Who accompanies you for the purchaseFriends FamilySpouse Alone Others Specify .9)Have you seen the advertisement of Big Bazaar Yes No
 
a.If ‘Yes’ which advertisements of Big Bazaar in media influences youmoreSerious Informational EmotionalHumorous Macho10)How long have you been visiting Big Bazaar Weekly Monthly Yearly11)What time of day do you prefer to purchase in Big Bazaar Morning Noon Anytime is oEvening Night Others Specify .12)How much time do you spend in Big Bazaar per visit.30 Minutes Less than an Hou12 Hours More than two Hours13)What is that part that distinguishes Big Bazaar from other retail storesQuality Price AmbienceOffer Location14)Do you wait for the offer to make purchasesYes No15)Are you satisfied with services provided by Big Bazaar Yes No16)Are you happy with the parking facility providedYes No17)What is the response of Sales Representatives in Big Bazaar Good BestBetter Worst18)Rank the following features of Big Bazaar on the basis of your evaluation.(Rank 1 to 8; 1 for the best and 8 for the worst)

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