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Stuff, especially marketing stuff, is due for a tune up. Let's take the meaningchallenge for marketing. Here are 100 thoughts:
1.
 
be short on pages for the Web site, long on user experiences2.
 
optimize the relationship, not the click throughs3.
 
let the user guide your next steps4.
 
provide experiences5.
 
use multimedia for learners and readers with different styles/preferences6.
 
use your content and smarts to elevate the other7.
 
be relevant8.
 
give trust and care9.
 
realize that the most important person on the phone is the customer10.
 
make the product rock11.
 
help the customer rock12.
 
ask questions and listen13.
 
get personal and stay personable14.
 
communicate often, simply, kindly15.
 
be engagedand participate16.
 
simplify17.
 
make it easy to deal with you by being where people are18.
 
learn, improve, innovate19.
 
liberate your inner fan often20.
 
transform your business processes21.
 
change your assumptions22.
 
think community vs. transactions23.
 
collaborate internally24.
 
create value25.
 
be passionate26.
 
be authentic27.
 
stay open to change28.
 
provide a platform for customers to find others with like interests29.
 
build interaction in your conversations30.
 
integrate, connect the dots, connect31.
 
breathe life into what you do32.
 
create magic33.
 
learn to speak your customer's language34.
 
test your ideas with the marketplace35.
 
play36.
 
use games to accelerate learning37.
 
allow your fans to brag about your products and services38.
 
let your employees be evangelists39.
 
observe more, judge less40.
 
watch the social triggers that make stuff happen41.
 
figure out where you can be more transparent42.
 
streamline your onboarding43.
 
make customers wish they never left by throwing them a party when partingways44.
 
leave the door open45.
 
make realistic promises you can keep46.
 
go the extra mile47.
 
smile48.
 
be contagious49.
 
think long term, prepare to excel each moment50.
 
share51.
 
think relationships more than public52.
 
keep the fire in your belly burning53.
 
scrap most brochures, make eBooks - or your could go the other way and
of 00

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