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Applying the change theory withreferences to Innovation

APPLYING CHANGE THEORY WITH REFERENCE TO INNOVATIONMARIAM MANZARBBA- 8CREG # 7592CHANGE MANAGEMENTBAHRIA UNIVERSITY KARACHI CAMPUS

Termpaper- fall 2008 semester

Applying the change theory withreferences to Innovation

INNOVATION

An invention is useful only to the inventor unless it is offered to the public, however niche that public may be. If theinvention improves some product, process or service for the public, then that invention transforms into aninnovation.An innovation can be big or small. Brand-new or just a bit different, it doesn’t matter. An innovation can be clearlycomplex or seemingly simple. Innovations are often thought of in terms of technical achievement, but can also be adesign. The type, industry and style of innovation are irrelevant; an innovation’s impact determines its qualification.The presence of a genius can help with innovation – it may speed up the end result by having a person who can seeand make the future happen. However, innovation is more than the work of any one “Einstein.” Innovation involvesthe taking of the work of an individual (or team) of inventors and taking it to a broader audience.“Real” Innovation does not happen haphazardly or sporadically within organizations. “Real” Innovation isaccomplished consistently and systematically, given the true voice of the customer and a process for deliveringsolutions. Companies that innovate successfully do so using an efficient and repeatable methodology. Success is notdependent upon genius – it emerges from the disciplined application of a proven innovation methodology.There are many authors who have commented on innovation and have drawn very different conclusions on thefollowing questions:

What is innovation ? Drucker(2006), Flystra(2006), Webster(2006) and Gunzinger (n.d)2.Why innovation is important? Gunzinger (n.d)

Difference between innovation and leadership? Selman(1999) and Barsh, Capozzi and Jonathan (2008)

What are the types of innovation? Tidd et al (2005)

What are the forms of innovation ?

Baumgartner(2004)

Is organizational innovation important to keep the organization competitive? Fleming(2008)

How much does innovation contributes to the organizational success? Steven(2004)

What is the contribution of Human Resource Department in the implementation of the innovation? Phillips(2008) , Laursen and Nicolai (2000) and Reynold(n.d)

Termpaper- fall 2008 semester

Applying the change theory withreferences to Innovation

Does innovation increases the stress or fear in the employees? Papageorge(n.d)

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Is it important to analyze the employee behavior regarding innovation before its implementation? Phillips(2008) and Callahan (2003)

What is innovation ?

Innovation is not a random event or intangible activity. It is a process. More specifically, innovation is best defined as “the process of devising a solution that addresses unmet customer needs.”According to Webster(2006) , innovation is:1 : the introduction of something new2 : a new idea, method or deviceDrucker(2006) believes that Innovation is the specific instrument of entrepreneurship... the act that endowsresources with a new capacity to create wealth. Fylstra(2006) states that Innovation is hard to schedule.The future of many businesses depends upon their ability to innovate. Competition is fierce. Knowledge spreadsquickly. The ability of a company to not only keep up with its current business practices, but to exceed its own – andits competition’s – expectations are critical to survival.The definition of innovation is that it is "the successful exploitation of new ideas". This implies that it is not just theinvention of a new idea that we are interested in, but that this idea is actually "brought to market", used, put into practice, exploited in some way, maybe leading to new products, processes, systems, attitudes or services thatimprove something or add value.There are different kinds of innovation. The main ones are:

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Incremental innovation - where something is adapted or modified. This may mean that an old idea istransferred to a new setting or that existing ideas are embedding in a new setting.

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Radical innovation - which involves completely new ideas.Developing something innovative can be an individual process but what has been frequently observed that this is being done by groups of people who may take on different aspects of the process, playing to their individualstrengths, knowledge and roles in an organisation.

Termpaper- fall 2008 semester