Starbucks: Stirring Up a Stormy Brew
Question #1:-in terms of its service and product line how would youclassify starbucks?
Answer:
Starbucks not only focus on the customer but its primary focus is onits employees they give the opportunities to the employees to buy the sharesof the company so as the employee have a sense of ownership as they havesense of ownership they serve at their best which ultimately help to enhancethe services of the company beside this the company expand more onemployees training as on marketing.Initially starbucks focus on the small product line but with the passageof time and having resources and opportunities they increase there productlive like in 1996 they introduce Frappuccino and in 1997 they introduce their flavors.
Question # 2:- As a corporate chain what advantages does starbucksenjoy?
Answer:
They have strong health strategy in regarding their strategy presidentClinton call Mr. Howard and ask about their health care strategy so this isthe advantage for the company.Their strategies are to much good the benefits of their strategies arethese that with out spending to much on marketing company they enjoy ahuge sales.
Question #3:- What are starbucks target market(s) and how has thecompany tried to appeal to them?
Answer:
Starbucks target market by different type of strategies starbucks opencafe starbucks a full service restaurant in Seattle. Three more restaurantswere scheduled to open by the end of the year. Café starbucks offer hot mealand a bar with coffee liqueur drinks this venture is both more costly andmore complex then serving a short of java.Final starbucks has plans to expend internationally it already hascoffee shops in Japan where the lines snake out the doors of those
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