"Executive Guide to Public Relations" teaches you how to handle a crisis news situation; your rights as an interview subject; avoiding co...
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"Executive Guide to Public Relations" teaches you how to handle a crisis news situation; your rights as an interview subject; avoiding comparisons and “the blame game”; steps to keep channels of communication open with reporters; techniques to capture headlines and lead quotes; favorite tricks reporters use to get at the truth; how to commit public relations suicide; what top executives must know about the media; dumbest mistakes people make answering questions; and much more...
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I have handled public and media relations for some of the largest organizations in Colorado, including The Broadmoor Hotel, Total Petroleum, McDonald's, the World Cycling Championships, Business Radio Network, the Colorado Springs Convention & Visitors Bureau, and dozens of other regional and national organizations. My media relations skills following terrorist bombing of the federal building in Oklahoma City prevented a public relations disaster for my employer and led to an honors luncheon attended by Colorado's law enforcement leaders; I was keynote speaker at this event. This book distills important insights from a lauded workshop on managing media interviews, which you can learn more about at http://www.managemedia.com.
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