Search engines play a vital role in helping users find information over the Internet. With the use of certain keywords, users are able to find web pages filtered by search engines in terms of relevance,making it easier for them to find the information they need. With Google alone, today's most popular search engine, billions of search queries are done every month (US). Adding it up with queries fromother major search engines such as Yahoo and AOL makes search engines the biggest source of trafficfor any website.Seeing how beneficial search engines can be for websites, the question now is how to appear on thefirst few pages of the search results for their targeted keywords? Since people tend to stop browsingsearch results after a few pages, it is thus important for websites to come up on the first page of searchresults. Aside from Search Engine Optimization (off-site SEO in particular), having a search enginefriendly web design helps boost the search engine rank of a website.Search engine friendly web design is aimed at building websites on a framework that is easily read bysearch engines therefore giving them a higher chance on gaining good position in search rankings.Website owners and web designers have become well aware of the importance of building searchengine friendly web design, but for those who are relatively new to this concept, here are some thing totake note of in order to build a search engine friendly web design:
Meta tags. Meta tags can be found in the <head> section of an HTML document. Though metatags are no longer as influential as they were before in terms of search engine rankings, they canstill boost a websites popularity in search engines. The <title> tag very much affects on howsearch engines categories your website, therefore its important to have a relevant title tag on the pages of your website. The meta keywords and description provide additional information aboutyour web page. Some search engines use the meta description as the information below the link to your web page in search results.
Search engine friendly URLs.
An example of a search engine URL would beyourdomain.com/earn-money-online which is a page on how to earn money online. Withkeywords listed on the URL, it's rather search engine friendly compared to URLs with randomalphanumeric characters and symbols. Not only does it help you boost your search engine popularity, it's also easier for your readers to remember.
Content. Needless to say, the content of your web page should contain relevant keywords sincesearch engines would rank websites based on the relevance of their content with searchkeywords.
Flash design. Since search engines rely heavily on text content in their indexing, websites made purely or mostly made in flash or may not be considered as search engine friendly web design.Before, content placed in flash are not readable by search engine spiders, but now there aretweaks on how to optimize flash for search engines.
Site map. Having a site map increases your website's search engine friendliness. A better way of making a site map is by using keywords or phrases that is targeted by the said page that you arelinking to.
Alt tags on images. Since images are not being crawled by search engine spiders, placing an alttag on images helps boost ranking since it's readable by major search engines.
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