Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Open Happiness Launch China

Open Happiness Launch China

Ratings: (0)|Views: 518 |Likes:
Published by Kaerhoeg
Coca-Cola ushers in the summer with the launch of its latest marketing campaign Open Happiness in China. A launch event, attended by more than 2,000 Coca-Cola fans, reached its climax when Coca-Cola summer ambassador, popular singer/songwriter Leehom, made a special appearance and performed his latest release Open Happiness, a remix of a song created exclusively for Coca-Cola. In a few weeks the hit single has hit the #1 spot on 4 leading Chinese music charts - Top 100 chart of Baidu.com, China Mobile Music Chart, Pioneer Music Chart, and China Original Music Chart.
Coca-Cola ushers in the summer with the launch of its latest marketing campaign Open Happiness in China. A launch event, attended by more than 2,000 Coca-Cola fans, reached its climax when Coca-Cola summer ambassador, popular singer/songwriter Leehom, made a special appearance and performed his latest release Open Happiness, a remix of a song created exclusively for Coca-Cola. In a few weeks the hit single has hit the #1 spot on 4 leading Chinese music charts - Top 100 chart of Baidu.com, China Mobile Music Chart, Pioneer Music Chart, and China Original Music Chart.

More info:

Published by: Kaerhoeg on Jul 10, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/10/2009

pdf

text

original

 
Page 1 of 3
 
FOR IMMEDIATE RELEASECONTACT: Chinese Media:
Brenda Lee +86 1380 168 9261 (mobile)
Asia:
Geoff Walsh +852 9023 1055 (mobile)Kenth Kaerhoeg +852 9301 7012 (mobile)
COCA-COLA OPENS HAPPINESS TO SUMMER
Summer Campaign Features #1 Hit Song “Open Happiness” Performed by Leehom
 SHANGHAI, July 10, 2009 -
Coca-Cola ushers in the summer with the launch of itslatest marketing campaign
Open Happiness 
in China. A launch event, attended by more than2,000 Coca-Cola fans, reached its climax when Coca-Cola summer ambassador, popularsinger/songwriter Leehom, made a special appearance and performed his latest release
Open Happiness 
, a remix of a song created exclusively for Coca-Cola. In a few weeks the hitsingle has hit the #1 spot on 4 leading Chinese music charts - Top 100 chart of Baidu.com,China Mobile Music Chart, Pioneer Music Chart, and China Original Music Chart.
Coca-Cola thrives on bringing a refreshingly positive view of the world to itsconsumers globally
 –
 
and in China,”
said Joe Tripodi, chief marketing and commercialleadership officer, The Coca-Cola Company.
Open Happiness 
invites people to bring
positivity, optimism and fun into their lives.”
We are pleased to team up with the multi-talented Leehom who has always been arole model for the youth in China. It came naturally for us to invite him to perform this specialversion of the
Open Happiness 
song to inspire Chinese youth to have a refreshing summertime experience by opening
a Coke and sharing a little happiness,”
said Tripodi on stage atthe launch event in Shanghai.
“Coca
-Cola has always been associated with great music and global songs. When I
was growing up I heard „Always Coca
-
Cola‟ and loved it. For me to be involved
with Coca-
Cola in such a great global initiative is a real privilege,” said Leehom. “The first time I heard
 
this song, I knew it had the makings of a great refreshing summer song in China. Invitingpeople to open happiness in this time is a great message."
Leehom, one of China‟s most beloved
artists, has showcased his musical talents notonly by singing but also by contributing to the re-arrangement and production of the songwhich is based on the popular soundtrack released in the United States in March of this yearfor Coca-
Cola‟s new global
Open Happiness 
campaignThe original single is a collaboration featuring the combined talents of
Gnarls Barkley 
'sCee-Lo, Patrick Stump from
Fall Out Boy 
, Brendon Urie from
Panic at the Disco 
, TravisMcCoy from
Gym Class Heroes 
and Grammy-nominated Janelle Monae and produced byPolow Da Don and Butch Walker.
The song‟s catchy, carefree tune
re-arranged with Chineselyrics is making its way into Chinese homes, hearts and minds this summer bringing anupbeat message about the power of positive thinking.
Open Happiness 
is the new platform for all integrated marketing for brand Coca-Colaglobally. First launched in the United States in January, it encompasses new point of salecommunication, promotions, outdoor and print advertising, and digital and musiccomponents. In China, the campaign will not only break with a new TVC featuring Leehom,consumers can also enjoy the song through a wide range of channels for instance songdownload with Bluetooth technology at interactive outdoor advertising at bus stops orringtone download with China Mobile. Ten percent of the proceeds from the ringtonedownloads will be donated to the Coca-Cola Yunnan Aids Orphan program. The song willalso be aired in cinemas as well as made available for sing-along in karaoke lounges.
We want every consumer in China to have the opportunity to enjoy
Open Happiness 
 this summer which is why we will make the song available in every possible channel. I hopeit reminds people that Coke is always there to offer that small moment of fun and refreshmentthat is one of the simple pleasures of life,
said Tripodi.
- END - 
The Coca-Cola Company
The Coca-
Cola Company is the world‟s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as
the world‟s most valuable brand, the Company‟s portfolio includes 12 other billion dollar 
brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE,Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages,

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->