this song, I knew it had the makings of a great refreshing summer song in China. Invitingpeople to open happiness in this time is a great message."
Leehom, one of China‟s most beloved
artists, has showcased his musical talents notonly by singing but also by contributing to the re-arrangement and production of the songwhich is based on the popular soundtrack released in the United States in March of this yearfor Coca-
Cola‟s new global
campaignThe original single is a collaboration featuring the combined talents of
'sCee-Lo, Patrick Stump from
Fall Out Boy
, Brendon Urie from
Panic at the Disco
, TravisMcCoy from
Gym Class Heroes
and Grammy-nominated Janelle Monae and produced byPolow Da Don and Butch Walker.
The song‟s catchy, carefree tune
re-arranged with Chineselyrics is making its way into Chinese homes, hearts and minds this summer bringing anupbeat message about the power of positive thinking.
is the new platform for all integrated marketing for brand Coca-Colaglobally. First launched in the United States in January, it encompasses new point of salecommunication, promotions, outdoor and print advertising, and digital and musiccomponents. In China, the campaign will not only break with a new TVC featuring Leehom,consumers can also enjoy the song through a wide range of channels for instance songdownload with Bluetooth technology at interactive outdoor advertising at bus stops orringtone download with China Mobile. Ten percent of the proceeds from the ringtonedownloads will be donated to the Coca-Cola Yunnan Aids Orphan program. The song willalso be aired in cinemas as well as made available for sing-along in karaoke lounges.
We want every consumer in China to have the opportunity to enjoy
this summer which is why we will make the song available in every possible channel. I hopeit reminds people that Coke is always there to offer that small moment of fun and refreshmentthat is one of the simple pleasures of life,
- END -
The Coca-Cola Company
Cola Company is the world‟s largest beverage company, refreshing
consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as
the world‟s most valuable brand, the Company‟s portfolio includes 12 other billion dollar
brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE,Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages,