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Oath of the Social Media for Social Good Practitioner 
As a practitioner of social media for social good, my mission is to use social media to empower myself so that I have the opportunity to empower others.My guiding principle is to put people first.In this spirit, I will do the following:
1. Be Informed
I will prepare myself for trainings and client meetings with self-directed research and reading. I will speak little and listenactively to students and clients. I will take notes and be present. In doing so, I can ask intelligent questions that will lead toeffective, people-driven, collaborative solutions.
2. Be Self-Sufficient and Resourceful
Before I ask others for help, I will read the available documentation. If I still cannot find the information I’m looking for, I will usethe search tools and techniques I have learned to practice finding the answers to my own questions. If I still cannot find theanswer, then I will ask for help. By following these steps, I will teach myself and make contributions that sustain and strengthenmy networks.
3. Evaluate Information Critically
When doing research, I know that one source of information is never enough. Three is a start. I will evaluate the quality of theinformation published by paying close attention to the references cited, the tone of the content, and methods of attribution. If Iam suspicious of the accuracy of the content or the motivations of its creator, I will note my reservations and search for another source.
4. Strive for Accuracy in Reporting and Identify Opinions
When creating original content, I will double-check my facts and cite my sources. I will distinguish clearly between fact andopinion. Publishing incorrect information or disguising opinion as fact compromises my reputation and the reputation of myorganization, wastes others’ time and money, and can cause conflict where none exists.
5. Maintain the Dignity and Privacy of Those for Whom I Seek Change
When representing others online, I will seek their permission and input. I will explain the hazards of being represented online. Ican also suggest ways to preserve their privacy, but will not guarantee it. If they agree, I will show them in a dignified way andquote them accurately. If they choose not to be named or shown online, I will honor that request.
6. Always Remember the User 
Text: Before I begin writing for the web, I will learn how users read on the web. “They don’t,” says usability expert Jakob Nielsen,they scan:http://www.useit.com/alertbox/9710a.html. Then, I will use short paragraphs, declarative sentences, and bullet points.I will keep ideas clear and simple. I will link keywords. I will read Jakob Nielsen’s web writing tips,http://www.useit.com/papers/ webwriting/ and subscribe to his Alertbox newsletter,http://useit.com/alertbox. I will do this so that I can make my content accessible to as many people as possible, including low-literacy users and those without access to fast connections.Images: I will learn to create image files optimized for size and quality. If I am working in a low-bandwidth environment, I willminimize my use of images in general. Why? The answer is also on Jakob Nielsen’s site,http://www.useit.com/about/ nographics.html.This document was developed by Social Media Exchange (www.smex.org) • Beirut, LebanonPhone: +961 1 390 620 • Email:info@smex.org• Twitter: smexbeirut
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