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Free Tools
available on the Internetright now.
For ConductingKeywords Research
Wordtracker 
www.wordtracker.com
Determine what people aresearching for 
Wordtracker helps youidentify keywords andphrases that are relevant toyour business and most likelyto be used as queries bysearch engine visitors. Theservice requires a monthlysubscription, but a free trial isavailable.
Google KeywordTool
www.google.com
 
4 Tips for Supercharging Your Paid Search AdvertisingCampaign
by Melinda A. Caughill, Vice President - Marketing, ThirdPerson, Inc.
Almost 9 in 10 of all people in the United States usesearch engines on a daily basis.
 According to thePew Internet & American Life Project 
These are numbers you can't ignore.
If you're looking to for customers, chances arethat they're also lookingfor you... through asearch engine.Thus, if you're not already, it's time to get familiar with paid search advertising.
What is paid search advertising?
 
JULY 2009:Paid Search Engine Advertising or Search Engine Marketing (SEM)
Featured Article --
"4 Tips for Supercharging Your Paid Search Advertising Campaign" 
Free Tools --
For conducting keyword research and determining keywords usedby your competitors.
Free Charts --
Chart #1 -- E-Mail Marketing Open and Click-Through RatesChart #2 -- Search is Generating Most B2B Leads – But How Good are They?
Free Podcast --
Featuring a discussion about free Internet marketing tools
 
Use the Google Keyword Tool to get new keyword ideas
Generate keyword ideas bysearch for descriptive wordsor phrases (e.g. green tea) or by having Google review your current web page content andmake suggestions.
NicheBot
www.nichebotclassic.com
Finds exactly what peoplesearch for 
NicheBot assembles severalpopular keyword discoverytools in one place. Create afree account and you can usethe tools for free withouthaving to type in thecaptchaevery time you search.
Quintura
www.quintura.com
 A search engine that allowsyou to see related searchterms.
While viewing the QuinturaCloud, you can visuallynavigate and easily refine inorder to find relevantinformation faster and moreefficiently.
Want your web siteranked higher with searchengines? Sign up for thisFREE search engineoptimization learningseries.Learn more...
 
For DeterminingKeywords Used by Your Competitors
For those of you who are unfamiliar with paid search,here's a simple introduction.
Search advertising allows you to place adson targeted web pages featuring relevantsearch engine query results. Thus, if yousell blue widgets, any time someone searchincludes the words "blue widgets" - your adcan be front and center. And, you don't payfor the ad placement unless the useractually clicks on your ad. To see how paidsearch ads appear in Google, please refer tothe illustration below.
Unfortunately, as common as search advertising is, toomany campaigns still suffer from one or more commonmistakes. Thus, here a four tips to supercharge the performance of any paid search campaign.
Conduct Ongoing Keyword Research.
A paid search begins and ends with your keywords. Keywords dictate when your ad willappear.
(Your ad only shows when someone uses your chosen keywords in a search.)
You need to be sure that these keyword relate to your offer.Otherwise, your ad will receive poor clickthroughrates, high bounce rates, and very few, if any, conversions. In short, you'll be running a paidsearch campaign that just doesn't work.
So how do you conduct keyword research?
I've
 
KeywordSpy
www.keywordspy.com
Gather, compare and createeffective keyword ad campaigns
KeywordSpy is a searchengine tool which tells youthe exact terms and phrasesthat are driving the mosttraffic to your competitors'websites, helping youincrease targeted traffic andlower your cost-per-acquisition.
SpyFu
www.spyfu.com
Spy on your competitors
SpyFu is the destination for entrepreneurs and businessinnovators seeking the best incompetitive intelligence. Usethis information to catapultyour web site ahead of your competition.
Compete
www.compete.com
Provides free information for every site on the Internet 
An Online competitiveintelligence service thatcombines site and searchanalytics in one site to helpyou quickly master onlinemarketing. Use it to identifyrival search marketingstrategies to take your SEMand SEO efforts to the nextlevel, and stay on top of rivalswith site metrics andaudience profiles.
Cool Stats
Search advertising isbecoming increasinglyimportant as fewer and fewer 
listed several free or relatively inexpensiveresearch tools in the column to the left. Feel freeto try any or all of the resources available to you.Or sign up for the free"Seven Simple Steps toBasic Search Engine Optimization"educationalseries. Lesson 2 is all about selecting keywords.Once you've chosen your keywords, it's vital totest these. Let the numbers tell you which onesactually work and which ones to delete.Then, just when you think you've got your campaign running smoothly, do it all again --research, test and tweak. Your campaign willthank you for it.
UtilizeNegative Keywords.
More often than, there are search words that aresimilar to your ideal keywords but contain wordsthat render that search completely irrelevant toyour offer.What do I mean? Imagine you sell replacementwindows to home owners. One of your keywordsis most certainly "windows". However, youquickly notice that your ad is appearing insearches for Microsoft Windows -- a completelyirrelevant search.By setting upnegative keywordsin your adcampaign, you can dramatically improve therelevance of your campaign and increase thelikelihood that the person clicking on your ad issomeone interested in your offer.More examples of terms and their potentialnegative keywords:• "peanuts": "packaging" vs. "food"• "tools": "power" vs. "hand" vs. "machine"• "driver": "car"/ "truck" vs. "software"/"printer"• "fire": "prevention" vs. "place"
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