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To find out effectiveness AIRTEL advertisements & their impact onthe viewers
Dissertation submitted in partial fulfillment of the requirements of the two year full-time Post Graduate Diploma in Business Management Programme.
 Submitted by
KAPIL KUMAR
Roll No: FT-07-563Batch: 2007-2009
Institute for Integrated Learning in Management
Graduate School of Management
16, Knowledge Park Greater Noida– 201 306
Month & Year-04/09FINAL DISSERTATION1
 
 
 DECLARATION FORM 
I hereby declare that the Project work entitled_______________________________  ________________________________________________ submitted by me for the partialfulfillment of the
Post Graduate Diploma in Business Management
 
Program
to
Institute forIntegrated Learning in Management, Greater Noida
is my own original work and has not been submitted earlier either to IILM GSM or to any other Institution for the fulfillment of therequirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others.Place :
Date: Signature of Student
 Name of Student: _______ 
 ______________________ 
Address: _____________________________ 
______________________________________ 
Acknowledgment
2
 
I hereby take this opportunity to thank 
Institute for Integrated Learning inManagement, Greater Noida
for providing me an opportunity to do a research project on BHARTI AIRTEL.I express my sincere gratitude to my mentor and guide,
Dr. Prabhat Pankaj
whoalways provided me with necessary inputs, guidance and direction to carry out this project.Last but not the least, my million thanks to all the people whom I have conversed withand taken inputs from, to complete this project.
(Kapil kumar)
Table of Contents
Acknowledgment……………………………………………………………….2Executive Summary………………………………………….………………...5Introduction…………………………………………………………………….6
3
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