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Loyalty Management, Evolve or Exit: Adapting your Loyalty Program to the Ever-Changing Landscape powered by Loyalty 360 - July 2009

Loyalty Management, Evolve or Exit: Adapting your Loyalty Program to the Ever-Changing Landscape powered by Loyalty 360 - July 2009

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Published by Loyalty360
The New Customer

Heading home from the second Loyalty Expo, what a difference six months can make! We learned how technology has begun to reshape our lives again; from iphonifying and gamification, to conference updates, daily blogs and yes, tweeting. This technology is going to significantly change how our marketing is done.

For those of you who’d like a quick lesson on tweeting, see Bill Hanifin’s tips on page 68. In the spirit of grasping this new technology, come follow Loyalty Management on Twitter.

While technology and social networking were hot topics, we also spent a great deal of time learning about the *new* customer. The economy fluctuations have changed us all. We’re still spending. But our approach to spending has changed significantly—we’re more educated and a bit more frugal. This means, as marketers, our messages need to change—simple, value focused messages and a strong focus on getting back to the basics are imperative. Highlights from our speakers are included in the Expo in Review section beginning on page 59.

Dove-tailing with these messages, inside are articles from Kobie Marketing and TFC. Chip Hall from Kobie stresses the importance of strong client services and Connie Hill from TFC tells us why automation is imperative as we move forward.

During the conference we lost a dear friend and one of the most knowledgeable and passionate loyalty supporters I’ve met, John Dawson. In the last issue and at the conference John and his team taught us about the retention imperative. In this issue they continue to wake us up to the need for analytics, go and meet the rooster on page 32.

We’re dedicating this issue to John and his family. We will miss him greatly!

Share your thoughts on the magazine to receive a complimentary subscription and Loyalty Management http://www.loyalty360.org/contact_us.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.
The New Customer

Heading home from the second Loyalty Expo, what a difference six months can make! We learned how technology has begun to reshape our lives again; from iphonifying and gamification, to conference updates, daily blogs and yes, tweeting. This technology is going to significantly change how our marketing is done.

For those of you who’d like a quick lesson on tweeting, see Bill Hanifin’s tips on page 68. In the spirit of grasping this new technology, come follow Loyalty Management on Twitter.

While technology and social networking were hot topics, we also spent a great deal of time learning about the *new* customer. The economy fluctuations have changed us all. We’re still spending. But our approach to spending has changed significantly—we’re more educated and a bit more frugal. This means, as marketers, our messages need to change—simple, value focused messages and a strong focus on getting back to the basics are imperative. Highlights from our speakers are included in the Expo in Review section beginning on page 59.

Dove-tailing with these messages, inside are articles from Kobie Marketing and TFC. Chip Hall from Kobie stresses the importance of strong client services and Connie Hill from TFC tells us why automation is imperative as we move forward.

During the conference we lost a dear friend and one of the most knowledgeable and passionate loyalty supporters I’ve met, John Dawson. In the last issue and at the conference John and his team taught us about the retention imperative. In this issue they continue to wake us up to the need for analytics, go and meet the rooster on page 32.

We’re dedicating this issue to John and his family. We will miss him greatly!

Share your thoughts on the magazine to receive a complimentary subscription and Loyalty Management http://www.loyalty360.org/contact_us.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.

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Published by: Loyalty360 on Jul 11, 2009
Copyright:Traditional Copyright: All rights reserved

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