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Google Adwords and Future Search Engine Marketing
Google has the major share of 
SEM
(Search Engine Marketing) in the world which is 78%.Google keeps working to increase this big share.We should be ready to see this fact:
Google Adwordswill be the biggest and the most valuable ad channel of the near future.
AdWords is the Pay Per Click Advertising program of Google which is the biggest and mostimportant example of Online Advertising. Google Adwords is cheaper than other ad channelsand it is also measurable. It has the highest ROI (Return of Invesment) in all advertisementchannels. Google Adwords is the advertisement channel of the near future.
Google Adwords Fundamental Information
Adwords ads take place on the left hand side of Google results page and sometimes on thetop by the name of Sponsored Links.AdwordsWorking Mechanism : • While creating your Adwords Campaign, your ads, keywords and bids are formed.• Search queries that are matched with your keywords trigger your ads and your ads aredisplayed on Google.• You only pay when your ad is clicked. There is no cost for impressions on Google and itssearch partner sites. This is why it is called as PPC Advertising.Adwords finds your target potential customers :• The obtained keyword list with the right keyword analysis canalizes your target potentialcustomers to you.• You can display your ads in any country, region, city or a specific area. You can choose anylanguage(s). Please note that Google does not translate your ads into the language youchoose.• You can make a choice according to age and gender (demography) for more specific targetpotential customers.• Your ads can be displayed on any website on Google Content Network and also you canuse placements for the specific websites that you want to display your ads. You can evenchoose the sections of those websites which suit your needs most in placement targeting.Adwords Advantages :• Adwords does not exceed your daily budget that you specified. Adwords adjusts thedelivery frequency of your ads according to your daily budget and the clicks that you getwithin the day.• You can make an ad scheduling using Adwords. You can make a detailed schedule on anyhour of any day that you want.
 
• Performance tracking of your Adwords campaigns can be made at anytime. While your adsare active, you can make necessary optimizations always to make your campaignperformance better, to minimize the costs and to maximize the ROI (Return of Investment).• You can create many reports of statistical data. Search Query reports, campaign reports, adgroup reports, ads reports, keywords reports, account reports, placement reports, and so on.You can find your conversion ratio, conversions, ROI, advertising costs with these reports.Why Google Adwords ?• Your website is on the first page or the first two pages (in top 20) on Google. You do stillneed to use Adwords to earn more. The most important thing is your target potentialcustomers should see you on the first page on Google while they’re performing many searchqueries which are matched to your service/product in anyway.• People don’t use only Google. In this phase, Google Content Network is playing a hugerole. You can show your ads on thousands of websites or any of them that you want onGoogle Content Network.Optimization:• Adwords Campaign Optimization is a must for much better results. You can bring down your Adwords costs to the most feasible minimum level, you can maximize your Adwords ROI,you can get more valuable clicks with the same Adwords budget through only Optimization.
Important SEO notes about Google Adwords:
SEO
is crucial for having higher ranks in Google organic search results and also for GoogleAdwords.According to study, when your website is in the first page of Google you get more traffic thanGoogle Adwords Search Network. 70%-80% of searcher never go beyond the first page of Google.According to study, people who reach your website from Google organic search resultsspend more time than the people coming from Google Sponsored Links.SEO increases your Quality Score in Google Adwords. With a high quality score, you can gethigher ranks in Sponsored Links with lower costs.
The Adwords packages that new/beginner Adwords clients should avoid using:
 
!
Google Adwords advertising packages (x USD Adwords packages)
!
Google Adwords monthly unlimited packages (Unlimited click packages)
What should I do?
 • You should use the standard Adwords payment method of Credit Card (Visa,MasterCard/EuroCard, American Express, JCB, Debit Card).• If your monthly Adwords budget is over $1500, you can be a qualifying Google Adwordsadvertiser. You may begin the application process with our consulting assistance after threemonths of using this budget. If you become a qualifying Google Adwords advertiser, you are
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