Key Trends in GreenDevelopment and Investment
Page 2
E
XECUTIVE
S
UMMARY
Purpose
The purpose of this paper is to focus attention on important trends that are occurring and willcontinue to influence:
•
Increasing real estate development and investment in
green,
and
•
Growing market demand and value of
sustainable
projects.The points highlighted in this paper are culled from presentations and discussions withindustry leaders in real estate, finance, architecture and construction, at the 2008 Urban LandInstitute (ULI) conference on sustainability.“Green” topics are currently a focus of almost every industry and the media. At the same time,it is hoped that the trends presented in this paper will provide a unique perspective of furthervalue, development and investment in sustainable and green projects, over the next 10 to 20years.
Trends
In addition to the impact of the goals and standards set by LEED (Leadership in Energy andEnvironmental Design), Energy Star and other forms of eco-efficiency on the real estateindustry,
there seems to be four important trends that are driving broader approaches todeveloping and investing in sustainable real estate projects, as depicted in the following diagram.
•Health
&
Productivity•Energy
Costs
&
Uncertainty•Functional
Obsolescence•The
Current
Frontier•"Zero"
CO
2
Emissions•Systemic
Thinking•Market
Opportunities•Up
‐
Front
Collaboration•Leadership
/
Support•Higher
A/E/C
Performance
&
Innovation•
Where
vs.
What
•Long
‐
Term
Vision•Urban
Re
‐
Generation•In
‐
Fill
Development•Innovative
Financing
Higher
Urban
DensityEvolving
Work
ParadigmGrowingMarket
Demand
&
Value
Going
Beyond
LEED
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