Description

Pacific Ethanol has been on the Stock market for over ten years. In that time the company has gone from trading at forty-four dollars a share to it's lowest of forty-three cents a share as of May 8th 2009. Over the last few years the government has began to enforce Renewable Fuels Standard which has help Pacific Ethanol stock price in the past. However now we see that the future for this company lays in the price of corn compared to the price of regular gas.
The Goal for Group 4 was to find out if the lack of knowledge about E85 is affecting sales, know how much people were willing to pay for converting their cars, how affective the flex fuel advertising campaign has been and finally find out if peoples’ view of sustainability really affect ethanol sales