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What Is Strategy and
What Is Strategy and
Why Is It Important?
Why Is It Important?
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1
1-1
Chapter

Screen graphics created by:
Jana F. Kuzmicki, Ph.D.
Troy State University-Florida and Western Region

Chapter Roadmap
Chapter Roadmap
1-2
\ue000What Is Strategy?

\ue001Identifying a Company\u2019s Strategy
\ue001Strategy and the Quest for Competitive Advantage
\ue001Strategy Is Partly Proactive and Partly Reactive
\ue001Strategy and Ethics: Passing the Test of Moral Scrutiny

\ue000The Relationship Between a Company\u2019s Strategy and Its
Business Model
\ue000What Makes a Strategy a Winner?
\ue000Why Are Crafting and Executing Strategy Important?
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Thinking Strategically:
Thinking Strategically:
The Three Big Strategic
The Three Big Strategic
Questions
Questions
1. Where are we now?
2. Where do we want to go?

\ue001Business(es) to be in and market positions to stake out
\ue001Buyer needs and groups to serve
\ue001Outcomes to achieve

3. How will we get there?
\ue001A company\u2019s answer to \u201chow
will we get there?\u201d is its strategy
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