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Sales and Service
UNITED STATES SOMMELIER ASSOCIATION WINE SCHOOL
USSA WINE SCHOOLSOMMELIERCERTIFICATE COURSEMODULE 16
 
UNITED STATES SOMMELIER ASSOCIATION WINE SCHOOL
Objectives
•After completing this module, youshould be able to
–describe some techniques to drive winesales in the restaurant.–identify different methods of selling wine inthe operation.–list the key steps in tableside wine service.–explain what steps to take if a guest refusesa bottle of wine.–identify the key decisions when choosingglassware for your wine program.–design a basic staff training program.
 
UNITED STATES SOMMELIER ASSOCIATION WINE SCHOOL
Introduction
• The business of selling and serving wine isdistinctly different from enjoying wine at homeor with friends.• The sale of wine is influenced by therestaurant management and how the wineprogram is presented to guests.• The sale is further supported by the servicestaff who ensure seamless delivery of productto the customers.• The proper execution of restaurant wine salesand service depends on
–preparation and planning–staff training–an investment in time and resources
of 00

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