Report of the Summer Internship project

For

IDENTIFICATION AND TESTING OF

DISTRIBUTION CHANNEL FOR

TOPPER INTEGRATED LEARNING SYSTEM

Company Name: Greycells18 Media Pvt. Ltd.

Company Type: Media Broadcasting
Location: Noida, New Delhi
Duration: 15th April 09 – 25th June 09

Submitted on: 06th July 2009

Submitted by: Puneet Kumar, MBA, 1st Year

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ACKNOWLEDGEMENT

I would like to acknowledge and thank from the deepest portion of my

heart to all the people who were always behind me, whenever I needed any
help for successful competition of my internship and this report. To start with
I would like to thank my institute, Pearl School of Business for providing me
this opportunity. To start with, I would like to thank my course coordinator
Mr. Sanjay Kumar, who not only gave me valuable inputs but also helped me
as much as he could during my internship. I would like to thank my mentor
here Ms. Namita Chawdhary who gave me her valuable inputs so that I could
start my interns from the right direction. I would also like to thank Mr. Samit
Chopra, Sr. Sales Manager at Greycells18, who acted as a supervisor as well as
a teacher when it comes to learning organization behavior and culture. He
gave us valuable tips and tricks of marketing. Along with him I would like to
thank Mr. Vikas Jain, Sales Manager for always being helpful and cooperative
whenever I was stuck with any problem. I would like to thank Mr. Sushil
Kumar Bhatti for becoming a great team member to work with. Without his
support I wouldn’t be able to perform as fine I have done now.

Last but not the least; I would like to thank my parents and teachers for
supporting me to achieve this level.

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TABLE OF CONTENTS

1. Acknowledgement

2. Table of content

3. Summary

4. Introduction

5. Industry Analysis

6. Company Analysis

7. Organization Chart

8. Organization Structure

9. Competition

10. Product Analysis

11. Existing Sales and Marketing Scenario

12. The Project:

a. Identification Phase

b. Testing Phase

i. Schools

ii. coaching or tuition centers,

iii. housing societies or apartments,

iv. corporate houses,

v. government buildings,

vi. malls,

vii. commercial markets,

viii. museums a

ix. theme parks.

x. Clubs

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 13. Conclusion

a. Schools

b. Coaching Center

14. Learning Outcome

EXECUTIVE SUMMARY

The purpose of this report is to summarize my summer internship

project for my evaluation. This project was done at Greycellls18 Media Pvt
Ltd. and was done for nearly two months duration (15th April 2009 to 25th June
2009) at their Noida and New Delhi office.

In this report I have detailed the industry analysis and company

analysis and the target market. These are also correlated with the concepts
taught in the first year of MBA. The project given and the work done has been
explained in the report later. The final result, conclusion, achievements and
expectations have been mentioned in the closing of the report.

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INTRODUCTION

This report is the description of the project undertaken by me at

Greycells18 Media Private Limited. The project identification and testing of
distribution channel for Topper learning system was assigned to me and six
other MBA students.

The product Topper was launched in 2008 and was aired free of cost
initially. The right strategy for creating awareness among target market and
right distribution channel was still not found till year end. Our project dealt
with this situation and we were assigned the task of finding and testing the
right distribution medium for the product. We were divided into teams to
two members and I was grouped with Mr. Sushil Kumar. We were given the
area of Noida and Faridabad to cover. We visited number of schools and
coaching institutes and worked out the right approach to follow for about a
week. After the strategy was finalized, testing phase was on. We visited 21
schools and 38 coaching institutes for this purpose. We finalize that those
people who has more than one coaching center or schools running or has
contacts in more than one coaching center or school should be contacted and
make them our Associates. We planned to give them commissions on sales

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which they would be able to make. We could provide them promotion
materials and marketing assistance if necessary.

At the end of the internship, we were able to make 14 coaching centers

as our associates and 5 schools are ready to allow us to promote our product
at their premises once their schools are reopened in July.

INDUSTRY ANALYSIS

According to the latest statistics, over 300 million children are enrolled
in schools across India. Out of these, over 50 million are in the secondary and
senior secondary classes. This figure is huge in front of only 2 million seats
that are available in various colleges and universities in India. The number of
seats for professional courses like medicine and engineering is 7 lakhs. Thus,
there is a huge demand for suitable teaching aids, which allow students a
better chance to enter into these courses.

The biggest problem in our education system is that it predominantly

focuses on the urban population. The rural has either has to compromise on
quality of education or has to relocate to urban areas. The level of schools, the
teachers and the overall education standards in small towns and villages is
lower. Thus, there exists a significant opportunity to supplement the existing
school system so that children can get the best out of their educational years.

Television in India has grown many folds over the last decade. From a
one-channel system, we now have more than 300 channels airing all types of
content into India. The total number of TV homes is now crossed over 100

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million and about 60% of all households in India owns a TV set. Thus,
television is easily one of the most widespread communication medium in the
country.

Being a video medium, television provides for pictorial and graphical

view of concepts and theorems with the help of animations and special
effects, thereby allowing children to learn faster. Concepts that are difficult to
teach in theory become much easier when depicted visually, especially when
explained with the help of real-life situations and animations

Internet has made more than 4.73 million users who are connected
through high speed broadband connections. The figure is of August 2008 and
the number is growing rapidly.

Education through new media like TV and internet is now set to

explode even further with the rapid modernization and digitization of our
lives. New distribution technologies such as DTH, CAS, IPTV, etc. also enable
interactivity. Along with extensive broadband penetration, these modern
communication technologies provide a strong infrastructure to drive quality
education across India.

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COMPANY ANALYSIS

The company is focusing on niche market of secondary and senior

secondary school students which has not been served well by the use of latest
technology. The company’s mission is to create a comprehensive interactive
learning service that will help students understand their subjects better, and
enable them to excel in their exams.

The company is a Joint Venture between Network18, which is one of

India's leading full play media conglomerate with interests in television,
internet, filmed entertainment, mobile content, print, magazine and allied
businesses and Educomp, an innovative educational company and is called
Greycells18 Media Private Limited. This Company works in the field of
education, providing education with the help of latest technology and media
like TV, computers and internet. Mr. Sunil Khanna, former head DTH,
Reliance and Mr. Sricharan Iyengar, former VP and Business Head, ESPN Star
Sports are company’s joint MDs. It is co-promoted by Mr. Raghav Bahl of
Network18 and Mr. Shantanu Prakash of Educomp, in their personal
capacities and Capital18, Network18’s private equity initiative. The majority
stake in this company is with Network18 and that is the reason behind ‘18’
being attached with its name.

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 To help teachers and students make best use of latest technology and
access provided by television and internet, company has created a unique
education service called Topper Integrated Learning System, which is an
interactive learning system for the school students. It is the company’s most
successful brand. It has more than 10000 users of its TV channel and more
than 25000 users of its web portal across the globe.

This year another product range has been launched called Cracker,
which is a unique form of question series for preparing for engineering and
medical entrance exams like AIEEE, GRE, BITSAT, CET and PMT.

The company is based in its newly shifted office at 426, Ghitorni

MG Road, New Delhi -- 110030
ORGANIZATION CHART

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WORK FLOE OF THE COMPANY

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COMPETITION

Direct Competition

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 Topper Learning System is first of its kind service which is dedicated
to the school students. Now various websites like www.extramarks.com are
coming up. They are claiming to help school students are only providing
either written materials or providing online test or both, but Topper’s main
advantage is its episodes which no body other is providing till date. So there
is no direct competition for this product in the market.

While roaming in the market we came across few schools and coaching
institute owner were looking for shooting their own videos. They could give
competition in near future.

Indirect Competition

Topper Learning System is designed in such a way that it doesn’t

substitute the school and coaching center learning but supplements it. User
use it for self study but school students require a push for studying which
only a teacher physically present could give. So neither school nor coaching
center is taking is as a threat and they are happily welcoming this product.
Some narrow minded tutors are seeing this as a threat and trying to
motivating students to go against it, are causing indirect competition. But
once one student uses it and carefully understands its benefits, these things
could be overcome.

PRODUCT ANALYSIS

As briefed earlier, the Topper Integrated Learning System is developed

to help the students and teachers to use latest technology in the field of

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learning. It involves media like TV, computers and internet to reach to homes
and make learning easy and convenient. The product is available with two
mediums: TV and internet. These media are as follows:

Topper TV Channel
The Topper TV channel is a 24 x 7 TV channel. It is available on direct-
to-home (DTH) platform. Currently channel is available with two companies
– Airtel Digital TV and Tata Sky.

The features of TV channel are:

• Videos – in the form of episodes, are of 30 minutes duration. The basic
concept, solved questions and exam decoded sections are of 10 minutes
each in the whole 30 minute episode. The concepts are explained with
the help of real life examples and animated visuals. Presenters of the
episodes are faulty from IITs and foreign universities. Each episode is
repeated four times in a week at different time slots so that user can
watch without disturbing his/ her current schedule. Videos cover the
syllabus of secondary and senior secondary level following latest CBSE
guidelines. Topper covers Physics, Chemistry and Mathematics for
Classes 11 and12 and Science and Mathematics for Classes 9 and 10.

• Interactivity is provided through the platform’s middleware that is on

pressing the red button on the remote. The interactive elements include
daily quizzes, tips, exam decoded and more.

• Special videos like Exam Special and Careerwise are aired in Jan-Feb
when students are preparing for their final exams. It gives them overall
quick revision of the syllabus and also gives special tips for the exams.
Careerwise is career guidance for the students who wish to go in
engineering or medical college after school. It gave them the complete
information about various courses, entrance exams colleges and
institutes. it also give them a small introduction (scope and future) of
various streams offered at various colleges

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The price to subscribe this channel is Rs 1000.00 for a year. To subscribe one
can contact the DTH service provider or can call at our customer care number.

Topper Web Portal (www.topperlearning.com)

The web portal is much interactive and has more features than the TV
channel. It is available in two types:
1. Individual use: where it requires a broadband connection of
minimum 256kbps speed installed in a computer having speaker
systems.
2. In – School Model: this is for mass use. This model is for places
where there is a large gathering especially in schools. All it
needs in a school is having computer laboratory with broadband
connectivity. The Topper is installed on all computers and
students and teachers can access Topper during their free times
in school.

The web portal has following advantages:

• Lessons on demand: As all the episodes are preloaded on the website,

one can watch any video and any desired time and any number of
times. User just has to search the desired topic to watch and the video
gets started.

• Interactivity: as the internet is a two way process, the interactivity of

the web portal is much higher than the TV channel. Website has
additional features like ask the experts, in which you can ask any
doubts by sending emails to the faculty. Study online section has all the
topics in written form which could be read once user logins into the
website. Test online section has test papers; user can give test online
and has the option to save the score. This helps teachers and parents to
monitor their child’s performance throughout the year.

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 • Topper community: Website has an additional feature called Topper
Community. All the members can chat with each other or can share
their views on any subject.

• Careerwise: The TV episode is loaded on the website and user can

watch it at any point of time. Additionally, it has features like asking
any query form our career analyst Ms. Tanvoy Gogia. Various articles
upon education are posted on this section on a regular basis.

If anybody wants to have the website subscription, he/ she has to purchase
the retail pack from any of these medium
- Associates.
- Call our call center.
- Through credit card by login in the website.
- Order on Homeshop18, sister concern of Greycells18.

Prices
TV Subscription: Rs 1000.00 (inclusive of all taxes)
Web Subscription: Rs 1300.00 (inclusive of all taxes)
TV + Web Combo Pack: Rs 1500.00 (inclusive of all taxes)
Airtel Bundle: Rs 2500.00 (inclusive of all taxes) – this package contains
Airtel Digital TV Set top box + one TV subscription

p.s.:
- All the subscriptions are valid for one year only.
- Web subscription is available in the form of retail packs consisting of a
demo CD, a user guide and the login key.

EXISTING SALES & MARKETING SCENARIO

The existing sales and marketing of the product was covering the broad
market area. The market was not in direct touch with the product. When we

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entered the company, the marketing and sales was done by broad mediums
like tickers on sister concern TV channels like IBN 7, CNBC, Homeshop18 etc,
and the DTH service provider for the TV channel only. The existing sales
scenario with these media was like:

• Advertisements – Scrolling advertisements on sister concern news

channels were aired. The common channels were IBN 7, CNBC Awaaz
etc. The advertisements consisted of a tagline and call center numbers
from where a customer can get more details and finally order the
product. If got an order, a sales team would visit the customer’s
premises t give a demonstration and install Topper.

• Call Center Back Hand – The back hand people search for the data of
students studying in secondary or senior secondary classes and make
sales calls to them and their parents. They use to get data from schools,
coaching centers, internet databases, data collected ay any event
(kiosks or event organized by Topper)

• DTH service provider – The DTH service providers provide marketing

and sales assistance for Topper TV only. Last year Topper TV was
aired free of cost on Tata Sky in its Active Topper feature. For this
year, Tata Sky started charging its users. Airtel Digital TV is also doing
marketing for the Topper TV Channel.

• Online through credit card – The website itself act as its salesperson by
selling its subscription online through credit card payment option.
One can pay and receive the login password on email id.

• Homeshop18 is the Group’s online & on-air retail marketing and

distribution venture which is India’s first 24 hour Home Shopping TV
channel.
OUR PROJECT

The basic problem with Topper was to find the right marketing and
sales approach. Till now they were looking their marking with a broader

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view, in order to reach to the masses they have to concentrate their efforts to
the niche market of secondary and senior secondary school students and their
parents. To start with, we identified the various means and places to find our
target market. For this, we followed CPS model for problem solving.

IDENTIFICATION PHASE

This phase was executed during the first week of our internship. This
phase focused upon identifying the various destinations from where we could

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spread awareness. We started with brainstorming sessions and then filter out
the feasible one. We use the CPS model as:

• Mess/ Objective finding – this was clear, to get maximum sales.

• Fact finding – the facts were

• Problem finding – the problem was to find the right marketing and
sales strategy. The existing sales and marketing system was not
effective. To start with we have to list all the possible places where we
could find our potential market.

• Idea finding – a brain storming session was held in which we listed

more than 50 places. Only feasible and potential holding ideas were
filtered for further operation. These were – Schools, Coaching or
Tuition centers, housing societies or apartments, corporate houses,
malls, commercial markets, clubs, museums, theme parks or fun parks.

TESTING PHASE

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 This was the Solution Finding or Idea Evaluating phase of the CPS
model. These ideas were tested by the group members and then evaluated in
group meetings. The briefs of which is as follows:

Schools
As Topper follows CBSE pattern, our search was only for those schools
who were following CBSE pattern of education. The schools chosen for testing
phase were either in nearby locality or have some personal contacts because
we want to go to other schools with our full preparation. Schools were also
first choice for us as the company’s existing marketing team was already
doing this.

METHODOLOGY
We listed out few schools nearby and made a visit after taking earlier
appointment or visiting in meeting hours of the principal. After interaction
with the concern person as well as listening to our marketing team’s reviews,
it was clear that schools are the major market potential.

ADVANTAGES
• Parent Teacher Meetings are the best platform for our business as
students and their parents both are available at the same time specially
parents has their ward’s education concern in his mind at that time.
• Teachers can also recommend to the students if they are convinced that
the product will certainly help in student’s learning. Also they can
make any special comment on the product which would help us in
making Topper better.
• In – schools model could be proposed.
• Value addition to the school.

DISADVANTEGES
• Difficult to get permission. As the school’s decision making is a long
process as they are usually run by a trust or society.
• They don’t give much importance to another media apart from their
regular system. They have faith in the existing system and don’t want
any changes.

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 • Teachers usually take this as a threat to their extra tuition classes and
thus don’t support Topper.
• Schools could not be attracted simply on the basis of commissions
which we would be providing on sales volume achieved.

CONCLUSION
The school holds the major part of the market. The school market
requires less effort and yields maximum output. Also further marketing is
easier for us as we can use the school’s goodwill with our brand.

Tuition/ Coaching Centers

With increasing competition among students for achieving good marks
in exams, there is an increasing in coaching centers business. These coaching
centers are interested in money making so they can be easily fit into our
business plan.

METHODOLOGY
We use to start with internet finding the list of coaching centers in nearby area
with their contact details. Then take appointments so that when we visit
coaching institute, the concern person is ready to devote at least half an hour’s
time. Presentation of the product and its features was given and we ask for
their reviews for selling strategy.

ADVANTAGES
After our interaction in coaching centers, we found that most of coaching
centers are interested in doing business with us. They could get sales by
making Topper a compulsory to every student. They can also have Topper
episodes running in their classes to assist their coaching.
Another advantage is that we could use the goodwill of a teacher. As there are
few famous teachers for particular subject visiting one or two coaching
centers. If he/ she recommend Topper to his/ her students, they will
definitely going to buy it.

DISADVANTAGES

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The only disadvantage with coaching center was number of students being
low as compared to schools.
They can treat us as their competitors. They can take it as end to the extra
coaching classes.
Few coaching centers demanded their own content to be added on Topper.

CONCLUSION
Coaching centers are opened for making money and doing business. They can
be our Associates who would be selling in a particular area and will be paid
commissions on margin basis.

Housing Societies and apartments

To reach the consumers as well as the buyers at the same point, we
decided to go to households. We chose societies over normal sector colonies
because of the easiness in reach. A society has common gates, parks, buildings
and regular meetings are held. We could use these things to promote our
product. We could have promotional activities in their premises.

METHODOLOGY
We chose one society and took the permission for putting a kiosk or canopy in
their premises. We have to pay some amount for society fund and they
provided us the space and electricity. We arranged materials like canopy,
LCD screen, DVD player, pamphlets, demo CDs, broachers etc. from the
company and put up stalls for few days in different societies.

ADVANTAGES
• User and buyer can watch a demo at their premises.
• One can recommend it to friends, relatives etc.
• Students from different schools and different coaching centers can be
targeted. Word of mouth publicity will spread awareness to other
schools and coaching institutes.
• Common views from students as well as parents can be obtained.

DISADVANTAGES
• Return on Investment of the fee could not make on any of the stall.

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 • Senior secondary students could not be found with their parents
walking in society. They were mostly found riding on bikes. Parents
were found driving in their cars. So no footfalls of the target audience.
• Fewer footfalls because of climate.

CONCLUSION
The idea of Apartments and societies was a failure.

Corporate Houses/ Offices

In order to reach the actual buyer i.e. parents and guardians, we
decided to go to corporate houses.

METHODOLOGY
Contacting the HR department for having a presentation for their employees
if not, a canopy could be installed in the premises.

ADVANTAGES
• Place where we could reach only the parents.
• Showing the demo.
• One can recommend it to friends or relatives.

DISADVANTAGE
• Getting permission is a hard nut to crack.
• If got, target audience is not found

CONCLUSION
It was a flop.

Malls
Commercial places are common for any marketing activity. Mall
premises are for used for these purposes. Also LCD Screens are installed in
various locations on which we can air our advertisement while our stall is ut
in their premises. Malls are the places where we could find families on
weekends.

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METHODOLOGY
One of our college has personal contact in one of the busiest malls in Delhi.
We make an arrangement for meeting with the concern person. After frequent
discussions it was decided that the malls are not feasible as the fee for putting
canopy and advertising was very high.

ADVANTAGES
• Spreading awareness on large scale. Lots of people can be make aware
at the same time
• Place where we could reach both the parents and students.
• Showing the demo.
• One can see and recommend it to friends or relatives.

DISADVANTAGE
• Expensive
• Most of the families comes to watch movies and they are alwys in a
hurry.
• People come here to enjoy and relax not to take serious matters like
studies.

CONCLUSION
It is only successful if we have to spread awareness only.

Commercial markets
We also tried our hand at commercial markets. This is the place where
every one visits. This place also has parents, teachers and students.

METHODOLOGY
It was simple to install the canopy but at some places we could not do so
because of Police interruptions. They did not allow such canopies and stalls to
put up in a commercial market.

ADVANTAGES
• Place where we could reach every one.
• Showing the demo.

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 • One can recommend it to friends or relatives and they can also come
and visit the stall.

DISADVANTAGE
• Getting permission form Police authorities is a hard nut to crack.
• If got, market found is very broad. The target audience is not easily
found

CONCLUSION
It was a flop.

Museums (like National Science Museum, Rail Museum

etc.)
A lot of education companies use this platform for their promotional
activities. Here we can find refined target of class wise schools students.

METHODOLOGY
We visited the National Science Museum, Pragati Maidan authorities and ask
for our requirements.

ADVANTAGES
• Place where we could reach students of various schools at the same
place along with their teachers.
• We can also find general visitors.
• Showing the demo.

DISADVANTAGE
• Fees for putting stall were too high.
• Senior secondary students would not be found as visiting museums are
done in smaller classes only.
• Students will only see it and will their parents after going back to their
homes. We will again have to visit either their school or their homes for
sales.

CONCLUSION

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It was a flop.

Theme Park/ Fun Park

This idea was selected by us but was later rejected by our CEO when we show
them our list.

Clubs
Social clubs like new friend’s club were targeted as we could find parents in
weekends.

METHODOLOGY
We visited the club and met the club’s secretary. We took the list of all
members ith contact details and also did telecalling.

ADVANTAGES
• Place where we could reach parents and guardians.
• Showing the demo.
• Attract by giving discounts to the club members.
• One can recommend it to friends or relatives and they can also come
and visit the stall.

DISADVANTAGE
• Most of the clubs don’t allow outside activities.
• If got the permission, market found is very broad. The target audience
is not easily found

CONCLUSION
It was also not successful.

OVERALL CONCLUSION AND EXECUTION OF THE

RESULT

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 From the testing phase we concluded that Schools and Coaching Centers
would be targeted. These were the places where we could find our users and
hence obtain high yield with less efforts.

In schools, another way found was utilizing the PTMs as we could find
user and the buyer at the same place. The coaching center could be made our
Affiliate who would be selling and promoting Topper in his defined area.

Schools
Initially we tried to focus more on schools as summer vacations were
approaching. First few days, we visited the principals directly in their visiting
hours. We would explain the concept by giving presentations with the help of
demo CD provided to us. We show them the presentations and one demo
episode. Generally they were not prepared to devote half an hour for us so
they use give us some other day to visit. We learnt from this experience and
we started taking appointments with the principals initially. We also started
sending emails detailing the product and the proposal. After the meeting and
presentation we use ask for the permission for putting canopies in their
premises during Parent Teacher Meetings.
The main problem aroused those days was summer. Due to rise in
temperature, CBSE guided schools to close down earlier than scheduled. So
the PTM were either cancelled or postponed in July.
We visited 18 schools in Faridabad details of which can be seen in the report
attached.

Total number of schools contacted 22

Number of schools visited 15
Tie-ups 4

Coaching Centers

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 After the closing of all the schools coaching centers were only left. We
started visiting the areas where numbers of coaching centers could be found
nearby. We met coaching center owners and demonstrated the product and
then explain the business proposal. Once the coaching center owner is ready
to be associated with us, we make them our Affiliate. The affiliate purchases
the retail packs form us at 30% discounted price on MRP and sells it at MRP.
The remaining becomes his profit.

Total number of coaching centers contacted 38

Number of caoching centers visited 24
Tie-ups 14

LEARNING OUTCOMES

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1. To make a marketing strategy for marketing and distributing a product
for niche market. This was the major learning outcome from this
project. The real challenge was to reach the niche market which was
also not undefined (market consisting of only parents, only students or
both).

2. It is more beneficial to look for those people who are into big business
of this kind. For example, we contacted SMD Tutorial’s Mr. Ankur
Banga, he was also running another business of providing his study
materials to students of classes 1st to 7th in various schools across Delhi,
Haryana, Punjab and few others metropolitan cities like Mumbai, Pune
etc. We focused more on him because he has an existing network and
our product is compatible with it. Also he is deficient in providing
materials for higher classes so he could use our product there. This tie
up is in their testing phase as they have started introducing it to their
associates.

3. Dealing with variety pf people: Every new school or coaching institute

is different and this difference is due to te authority running it. This
project introduced us to number of different form different locations.
This experience was a major confidence booster when I go to another
new school or coaching center.

4. In the testing phase of our project, I learnt to test and filter out ideas.
This cannot be done by sitting in office and doing brainstorming, but
one has go to the actual market and face the heat.

5. Don’t focus on individual selling like door to door marketing. This cost
a lot of money and yield is very low because of utility of the product in
a household.

6. Starting on a business requires some background work to be done.

Before making a deal the background and potential of the second party
is looked upon. The party must be genuine and its goodwill will be
added on to our business. We did this by observing the location of the
coaching center or school. Our product would mainly used by children

28
 of middle, upper – middle and high class income group peoples who
has computers and broadband internet at their homes. If the locality of
a certain coaching institute or school is poor then definitely we would
our target market.
Background check was also needed to check the potential. This was
seen after asking questions some like how many students are
studying? Students have computers at their homes? What is the fee
structure? Etc. this gave us the potential of the party. And if the party
has its network in schools and coaching centers, that party is very
fruitful to us.

7. Deal as professionals do: This way to start with a new party is always
appreciated by others and they also feel privileged to be associated
with a company like this. Weather its first meeting or just normal
phone conversation, being informal doesn’t in long run.

8. Major learning was to know the culture of a media company. The

media culture is more vibrant and colorful as compared to other
corporate. The crowd is young and full of energy. This thing makes the
difference from other businesses.

9. Last but not the least; I learnt to make use of my personal contacts. I
never realized earlier that people I knew could be of so much help.
Some personal contacts were efficiently utilized during testing phase.

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