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Ergo July 13

Ergo July 13

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Published by goergo


Ergo tabloid published by The Hindu Group, Chennai



Ergo tabloid published by The Hindu Group, Chennai

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Published by: goergo on Jul 12, 2009
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08/08/2009

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Imtiaz Ali, director of the blockbuster
 Jab WeMet 
, is ready for his next release. He getstalking about
Love Aaj Kal 
, and why DeepikaPadukone is his "sweetheart."
Monday, July 13, 2009
ABYTE OF LIFE
FREE CIRCULATION
Vol. 3No. xx
03
»
PAGE 10
LIFE
 AAJ
KAL
CALLING SOCIAL ENTREPRENEURS
To become Unreasonable Fellows
 
ERGO
Monday,July13,2009
NAMMA CHENNAI
02
nam to Tambaram recently.
The Journey
Three pals – Jayanth Sriniva-san, Kowshik Ganesh and Chaita-nya – joined hands in January 2008 to form the band. Thoughachieving heights in the field of music was their dream, they werealso keen on helping the under-privileged. With plans starting right away in July last year, they released their first album
 Anbu
I
f you thought all there was toa rock band were guitar solos,head-banging performanceand hoping to a hop into themosh pit, think again.Namma Chennai-based Radi-ance Band are here to prove thatrock music can contribute to thesociety in non-psychadelic waysas well. Their second album
Pud-hu Yugam
 will contribute not justas an addition to the growing Ta-mil rock scene but will also setaside a monetary commitment,by way of a proceed of the sales of the record, to an NGO calledMaatrutva, run by an enterprising  young social entrepreneur, La-litha Ramesh.The profits gained through thealbum will be donated for theupliftment of the slums dwellers, who were shifted from Nanda-
Karangal 
on October 26. SairamEngineering College was theirsponsor as two of the band mem-bers belonged to the institution. All through they were supportedby friends in the making of thealbum.The first album sold 600 copies.Impressed by the band perfor-mance, cinematographer Rajiv Menon’s assistant Anand, along  with director Karthik, offered toproduce a video for the albumfree of cost. Chinmaya and M.K.Balaji were the main vocalists of the album. The band won theBest Music Video Award (award-ed by Gangai Amaran and S.P.B.Charan) and also the Best SocialService Award in 2008 (awardedby Lions Club).The band came forward to work on their second dream whe-rein Bhargavi, Priya, Divya Vivek,Lakshman Chandrasekaran andSriraam K.C. joined the band. Thealbum’s art work was designed by Priya, composed by Jayanth andthe technical sound mixing wasdone by Lakshman, an audio en-gineer at A.M. Studios.They sponsored the second al-bum by themselves. It took twomonths for the recording and amonth for the sound mixing.“We are planning to put upstalls in IT companies to marketour album. During our previousalbum we didn’t know muchabout marketing, but with our ex-perience we have better plansthis time and we are expecting more response and more sells,”says Jayanth. Apart from their album compo-sitions, Jayanth and Lakshmanhave won the second place in thetitle music competition for Vivelsoap’s Miss Chennai and Chen-nai Man’s show on Vijay TV inJune this year.
Band Radiance comes out with ‘Pudhu Yugam’, arock album that will not only motivate youngstersto face the world but alsocontribute monetary  support to an NGO run by a 21-year-old 
FATHIMA KHAJA
(From Left) Lakshman,Sriraam, Priya andJayanth.
PHOTO: S.S. KUMAR
 A rocking cause
Real action
Funskool has launched ‘Transformer:The Revenge of the Fallen’ collection,promising to bring more fun. The toysare priced from Rs. 175 and available atall leading stores.
 All dressed up and ready to go
Monkeysdressed alikegroom fortheir eveningshow.A scenespotted atopa tree onMarina.
PHOTO:S. S. KUMAR
 
Monday, July 13, 2009
03
 Y 
ou have a good businessidea but have never writtena business plan. Or, you area social entrepreneur withan enterprise which is both mar-ketable and scalable, but needmentors to guide you learn theropes of the business.If you fall in to either of the cat-egories here’s one good reason why you should apply to becomean “Unreasonable Fellow” withthe Unreasonable Institute, Col-orado, USA.This is a start-up founded by alumni from the University of Colorado – Daniel Epstein, TejuRavilochan, Nikhil Dandavantiand Vlad Dubovskiy – to “createsocial entrepreneurs as well asco-design better ideas withthem”.Twenty-two-year-old Vlad Du-bovskiy, who is currently inChennai to collaborate with vari-ous entrepreneurs, spoke aboutthe institute and reason behindreaching out to India.“We started in 2008 and ourfirst informal programme had 17entrepreneurs from 14 countriesincluding Pakistan, the U.S. andSri Lanka. We had not broughtthe programme to India, but later we realised that the country is ahappening place and we need topromote more social ideas fromthe region,” he explains.How to enrol to become a Fel-low? The applications go up fromOctober 15. The short-listed 40Fellows will have to convince apanel of investors why their busi-ness is “scalable, sustainable,purposeful and replicable”. “By scalable we mean an enterprise which can be taken outside thecountry after three years and asustainable business is one whichcan cover the cost in one year,”says Dubovskiy. Among the start-ups mentoredfor the 10-week programme as“Unreasonable Fellows” was anentrepreneur from the U.S. whomanufactured a $10 bicycle, tar-geting people who made $3 a day. Another businessman from Ne-pal started a supply chain to takelocally made nutritional productsoutside the country.
Learning and sharing
Twenty-five young social en-trepreneurs from across the globe will be selected for the summerinstitute in Boulder, Colorado.“We incubate their ideas withskill training and mentorship toprovide their ideas with traction.Later, we connect our Fellows with seed capital and a globalnetwork of support, enabling their ideas to take off.” A seed funding of $10,000 willbe instituted for a one-year peri-od. They also promise to bring inthe best of mentors including professors from the StansfieldSchool of Business and businessleaders, among others.The institute has so far part-nered with leading organisationslike Ashoka, Social Edge and TechStars, to name a few, while Ac-umen Fund and University of Colorado are their investors.So, are you the unreasonableFellow? The team has derived thedefinition from George BernardShaw’s quotation: “The reasona-ble man adapts himself to his en-vironment.The unreasonable one persistsin trying to adapt the world tohimself. Therefore, all progressdepends on the unreasonableman.”
For further details visit www.unreasonableinstitute.org or  you could email Vlad Dubovskiy at vlad@unreasonableinstitute.org 
(First Innings is a weekly columnthat celebrates the spirit of entrepreneurship)
LIFFY THOMAS
liffythomas@goergo.in
By scalablewe mean anenterprisewhich can betaken outsidethe countryafter threeyears and asustainablebusiness isone whichcan coverthe cost inone year
Vlad Dubovskiy,co-founder, UnreasonablInstitute 
Giving socialentrepreneurs wings
 Take me home
Graceful Sparky has a fondness for humancompany, games with a ribbon and posingfor the camera. To adopt her, call AnanyaAshok at 9952040339.
If you are between 20 and 30 years of age with a scalable social businessmodel, the Unreasonable Institute gives you a chance to become its“Fellow” where you receive seed grant and mentorship

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