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Global Flavors and Trends
Are They Affecting the U.S.Market?
IDFA’s Ice Cream Technology Conference -2006
A presentation by 
Skip Rosskam,President and C.O.O.David Michael & Co.
 
Introduction
Yes, global flavors and trends aredefinitely affecting the US market,probably more than ever before.
TodayToday’’s discussion will include:s discussion will include:
•An overview of global consumer trends•Global ice cream consumption•Regional ice cream preferences andinfluences•Opportunities in dairy•DM globally inspired ice cream samples
 
Global Consumer Trends
Consumers tend to be similar in theirpreferences and habits. As a result,the following trends are relevantworldwide:–Health & Wellness–Convenience–Indulgent, Exotic, Artisanal
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